{"id":777046708,"date":"2026-08-27T07:37:42","date_gmt":"2026-08-27T10:37:42","guid":{"rendered":"https:\/\/focusgn.com\/asia-pacific\/?p=777046708"},"modified":"2026-08-27T07:50:14","modified_gmt":"2026-08-27T10:50:14","slug":"paradise-city-partners-with-dsm-to-boost-tourism","status":"publish","type":"post","link":"https:\/\/focusgn.com\/asia-pacific\/paradise-city-partners-with-dsm-to-boost-tourism","title":{"rendered":"Paradise City enters into marketing agreement with DSM’s 9.81 Park Incheon Airport."},"content":{"rendered":"\n

South Korea\u2019s Paradise City has signed an agreement with DSM Corporation to jointly promote the upcoming 9.81 Park Incheon Airport.<\/p>\n\n\n\n\n\n\n\n

South Korea.- Paradise City<\/strong> has entered into a business agreement with DSM Corporation <\/strong>for joint marketing initiatives around the upcoming 9.81 Park Incheon Airport<\/strong>. According to The Herald Business, under the agreement, the two companies will target each other\u2019s customer bases through online and offline channels, while developing bundled package. The partnership will cover joint overseas inbound sales, MICE activities, group tours, educational and experiential programmes and campaigns targeting foreign tourists.<\/p>\n\n\n\n

The 9.81 Park Incheon Airport is scheduled to open next spring located a few minutes from Incheon Airport Terminal 1, opposite Paradise City across the Incheon Airport Maglev Paradise City Station. The 60,000-square-metre attraction is designed around experiential attractions including gravity racing, with a large indoor stadium, three-dimensional racing circuits and augmented reality technology.<\/p>\n\n\n\n

The new facility is expected to accommodate roughly twice as many visitors as 9.81 Park Jeju<\/strong>, which opened in 2020 and has surpassed three million cumulative visitors. DSM Corporation is targeting more than one million visitors during the first year of operation.<\/p>\n\n\n\n

According to DSM Corporation, Incheon Airport handles approximately 70 million passengers and eight million transfer passengers annually, while the potential customer base across the Seoul metropolitan area is estimated at around 26 million people.<\/p>\n\n\n\n

The companies aim to create a tourism route that combines 9.81 Park\u2019s technology-focused leisure content with Paradise City\u2019s hotel, casino, entertainment, cultural, arts and wellness offerings. Paradise City is operated by Paradise Segasami, a subsidiary of Paradise Co, and has 1,270 hotel rooms, a foreigner-only casino, convention facilities, a spa, entertainment venues and cultural and arts facilities.<\/p>\n\n\n\n

Paradise City official said: \u201cWe expect that the combination of Paradise City\u2019s cultural, artistic and entertainment capabilities and 9.81 Park\u2019s dynamic activities will provide domestic and international customers with a richer and more distinctive stay experience.\u201d<\/p>\n\n\n\n


<\/p>\n\n\n

\n\t\t\tSee also:<\/span><\/p>\n
\n\t\t\t\t\"\"<\/p>\n

\n\t\t\t\t\tSee also:<\/span> Kangwon Land shareholders approve Kim Do-gyun as new CEO<\/a>\n\t\t\t\t<\/p>\n<\/p><\/div>\n<\/p><\/div>","protected":false},"excerpt":{"rendered":"

South Korea\u2019s Paradise City has signed an agreement with DSM Corporation to jointly promote the upcoming 9.81 Park Incheon Airport.<\/p>\n","protected":false},"author":226,"featured_media":777024757,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"Paradise City, a South Korean integrated resort, has formalized a strategic marketing alliance with DSM Corporation to co-promote the forthcoming 9.81 Park Incheon Airport. This collaboration aims to synergize customer acquisition efforts through bundled offerings and joint inbound sales, thereby enhancing the regional tourism ecosystem and driving footfall to both entities.","focusai_entities":"Paradise City, DSM Corporation, 9.81 Park Incheon Airport, 9.81 Park Jeju, Paradise Segasami, Paradise Co","focusai_location":"South Korea, Incheon, Jeju, Seoul","focusai_target_profile":"ceo_executive (0.9), operator_casino (0.9), marketing_crm (0.95), investor_analyst (0.85), supplier_vendor (0.7), journalist_researcher (0.8)","focusai_suggestions":[{"label":"Projected Revenue Uplift","query":"What are the specific financial projections for incremental GGR and non-gaming revenue contributions Paradise Co. anticipates from this partnership within its initial operational year?"},{"label":"Cross-Vertical Conversion Metrics","query":"What key performance indicators and analytical frameworks will be employed to measure the efficacy of cross-promotional efforts, specifically regarding visitor conversion between 9.81 Park and Paradise City's gaming and hospitality verticals?"}],"footnotes":""},"categories":[157,16338],"tags":[29,152,24680],"class_list":["post-777046708","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news","category-east-asia-news","tag-casino","tag-south-korea","tag-tourism"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777046708","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/226"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=777046708"}],"version-history":[{"count":3,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777046708\/revisions"}],"predecessor-version":[{"id":777046714,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777046708\/revisions\/777046714"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/777024757"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=777046708"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=777046708"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=777046708"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}