{"id":777045584,"date":"2026-07-30T09:06:36","date_gmt":"2026-07-30T12:06:36","guid":{"rendered":"https:\/\/focusgn.com\/asia-pacific\/?p=777045584"},"modified":"2026-07-30T09:07:32","modified_gmt":"2026-07-30T12:07:32","slug":"the-australian-medical-association-calls-for-stronger-safeguards-in-gambling-reform-bills","status":"publish","type":"post","link":"https:\/\/focusgn.com\/asia-pacific\/the-australian-medical-association-calls-for-stronger-safeguards-in-gambling-reform-bills","title":{"rendered":"The Australian Medical Association calls for stronger safeguards in gambling reform bill"},"content":{"rendered":"\n

The AMA says stronger advertising restrictions, enforcement powers and protections for self-excluded consumers are needed.<\/p>\n\n\n\n\n\n\n\n

Australia.- The Australian Medical Association (AMA) has called for changes to Australia\u2019s proposed gambling reforms. In a submission to the Senate Standing Committee on Environment and Communications, the AMA argues that the Interactive Gambling Amendment (Gambling Reform) Bill 2026 should provide stronger protections. <\/p>\n\n\n\n

While the body supports the intent of the reforms and welcomed proposed changes to BetStop, action against illegal gambling and restrictions on some online lottery products, it argued that the legislation remains too limited in several areas. The association said advertising would remain widely visible across social media, online content and sports-related environments, and it called for stronger protections for children and young people.<\/p>\n\n\n\n

The AMA questioned the Bill\u2019s reliance on platform-based age assurance to protect minors, arguing that the measures could be bypassed. It called for broader protections to reduce exposure to gambling advertising across digital environments.<\/p>\n\n\n\n

The association also called for a complete end to gambling sponsorship agreements with sports clubs and sporting venues and it said exemptions that would allow gambling advertising during overnight live sporting events to be removed, both during scheduled and unscheduled breaks. It argued that major sporting events broadcast outside the proposed advertising restrictions could still expose children and young people to gambling marketing.<\/p>\n\n\n

\n\t\t\tSee also:<\/span><\/p>\n
\n\t\t\t\t\"\"<\/p>\n

\n\t\t\t\t\tSee also:<\/span> Australia’s proposed gambling ad reforms face criticism over streaming service exemption<\/a>\n\t\t\t\t<\/p>\n<\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

The AMA says stronger advertising restrictions, enforcement powers and protections for self-excluded consumers are needed.<\/p>\n","protected":false},"author":680,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"The Australian Medical Association (AMA) has submitted a critique of Australia's proposed Interactive Gambling Amendment (Gambling Reform) Bill 2026, advocating for significantly stronger advertising restrictions, enhanced enforcement powers, and robust protections for self-excluded consumers and minors. The AMA specifically calls for an end to gambling sponsorships in sports and broader digital advertising controls, citing concerns over the Bill's current limitations. This intervention highlights ongoing regulatory challenges and stakeholder divergence regarding the scope of iGaming advertising in Australia.","focusai_entities":"Australian Medical Association, AMA, Senate Standing Committee on Environment and Communications, BetStop","focusai_location":"Australia","focusai_target_profile":"ceo_executive (0.9), regulator (1.0), compliance_legal (1.0), operator_casino (0.95), affiliate_publisher (0.9), marketing_crm (0.95), investor_analyst (0.9), supplier_vendor (0.75), journalist_researcher (0.9)","focusai_suggestions":[{"label":"Impact on Operator CAC?","query":"What is the projected impact of the AMA's proposed advertising restrictions, particularly the ban on sports sponsorships, on customer acquisition costs (CAC) and overall marketing ROI for licensed iGaming operators in Australia?"},{"label":"Regulatory Framework Efficacy?","query":"How might the AMA's recommendations for stronger enforcement powers and broader digital advertising controls influence the final structure and efficacy of the Interactive Gambling Amendment (Gambling Reform) Bill 2026, and what are the implications for B2B\/B2C licensing compliance?"}],"footnotes":""},"categories":[16336,154],"tags":[289,24898,24908],"class_list":["post-777045584","post","type-post","status-publish","format-standard","hentry","category-australasia-news","category-legislation-news","tag-australia","tag-gambling-advertising","tag-gambling-ban"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777045584","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/680"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=777045584"}],"version-history":[{"count":4,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777045584\/revisions"}],"predecessor-version":[{"id":777045599,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777045584\/revisions\/777045599"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=777045584"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=777045584"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=777045584"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}