{"id":777044785,"date":"2026-07-13T07:38:14","date_gmt":"2026-07-13T10:38:14","guid":{"rendered":"https:\/\/focusgn.com\/asia-pacific\/?p=777044785"},"modified":"2026-07-13T08:10:52","modified_gmt":"2026-07-13T11:10:52","slug":"bloomberry-officially-launched-online-gaming-platform-funalomax","status":"publish","type":"post","link":"https:\/\/focusgn.com\/asia-pacific\/bloomberry-officially-launched-online-gaming-platform-funalomax","title":{"rendered":"Bloomberry launches online gaming platform FUNaloMAX"},"content":{"rendered":"\n

The new in-house platform is part of the company’s strategy to expand its digital gaming portfolio.<\/p>\n\n\n\n\n\n\n\n

The Philippines.- Bloomberry Resorts Corporation<\/strong> has launched FUNaloMAX, a new online gaming platform developed in-house. Aimed at younger, mobile-first players, the launch expands the company’s digital gaming portfolio in the Philippines’ regulated online gaming market.<\/p>\n\n\n\n

Bloomberry said the platform complements its existing Solaire Online offering by targeting a broader market with a faster and more dynamic gaming environment.<\/p>\n\n\n\n

At the launch event, Greg Hawkins<\/strong>, president and chief operating officer of Bloomberry Resorts Corporation, said: “For a period now, the online gaming market in this country has operated within an undifferentiated space. We believe this presents us with a significant opportunity.<\/p>\n\n\n\n

“Bloomberry has made a deliberate investment in building and controlling its own technology \u2013 developed in-house, by our own people. We are no longer dependent on third-party platforms to execute our vision. Tonight is about growth, ownership and the conviction to set our own challenge and back it completely.\u201d<\/p>\n\n\n\n

The platform operates under the regulatory oversight of the Philippine Amusement and Gaming Corporation (PAGCOR)<\/strong> and incorporates identity verification procedures, responsible gaming measures and data protection standards, the company said.<\/p>\n\n\n\n

Bloomberry reported a net loss of PHP125m (US$2.2m)<\/a> for the first quarter of 2026. That compares to net income of PHP3.3bn (US$57.5m) in the same period last year and a PHP2.81bn loss in Q4, 2025. Softer VIP and premium mass gaming volumes weighed on performance at Solaire Resort Entertainment City. <\/p>\n\n\n

\n\t\t\tSee also:<\/span><\/p>\n
\n\t\t\t\t\"\"<\/p>\n

\n\t\t\t\t\tSee also:<\/span> Philippine president praises PAGCOR for dividend contribution<\/a>\n\t\t\t\t<\/p>\n<\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

The new in-house platform is part of the company’s strategy to expand its digital gaming portfolio.<\/p>\n","protected":false},"author":226,"featured_media":777034132,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"Bloomberry Resorts Corporation has launched FUNaloMAX, an in-house developed online gaming platform targeting younger, mobile-first players in the Philippines' regulated market. This strategic move aims to expand its digital portfolio and reduce third-party reliance, despite the company reporting a net loss for Q1 2026, attributed to softer VIP and premium mass gaming volumes at Solaire.","focusai_entities":"Bloomberry Resorts Corporation, FUNaloMAX, Solaire Online, Philippine Amusement and Gaming Corporation, PAGCOR, Greg Hawkins, Solaire Resort Entertainment City","focusai_location":"Philippines","focusai_target_profile":"ceo_executive (0.9), regulator (0.9), compliance_legal (0.9), operator_casino (0.9), product_ux (0.8), tech_data (0.9), marketing_crm (0.8), payments_fraud_aml (0.7), investor_analyst (0.9), supplier_vendor (0.8), journalist_researcher (0.9)","focusai_suggestions":[{"label":"Digital Strategy ROI?","query":"What is Bloomberry's projected return on investment for its in-house digital platform development, particularly given the recent financial performance and competitive landscape in the Philippines?"},{"label":"PAGCOR's Regulatory Stance?","query":"How does PAGCOR's regulatory framework for new online platforms like FUNaloMAX compare to international standards, especially concerning responsible gaming and data protection measures?"}],"footnotes":""},"categories":[157,16333],"tags":[25159,24804],"class_list":["post-777044785","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news","category-south-east-asia-news","tag-bloomberry-resorts-corporation","tag-the-philippines"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777044785","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/226"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=777044785"}],"version-history":[{"count":3,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777044785\/revisions"}],"predecessor-version":[{"id":777044809,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777044785\/revisions\/777044809"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/777034132"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=777044785"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=777044785"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=777044785"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}