{"id":777044489,"date":"2026-07-06T09:07:31","date_gmt":"2026-07-06T12:07:31","guid":{"rendered":"https:\/\/focusgn.com\/asia-pacific\/?p=777044489"},"modified":"2026-07-06T11:29:59","modified_gmt":"2026-07-06T14:29:59","slug":"australias-proposed-gambling-ad-reforms-face-criticism-over-streaming-service-exemption","status":"publish","type":"post","link":"https:\/\/focusgn.com\/asia-pacific\/australias-proposed-gambling-ad-reforms-face-criticism-over-streaming-service-exemption","title":{"rendered":"Australia’s proposed gambling ad reforms face criticism over streaming service exemption"},"content":{"rendered":"\n

Reform advocates and lawmakers argue that the proposed legislation weakens existing restrictions.<\/p>\n\n\n\n\n\n\n\n

Australia.- The proposed new rules for gambling advertising in Australia<\/a> ar facing fresh criticism over claims that streaming services would be subject to looser rules than traditional television broadcasts. A provision would allow registered adult users of streaming platforms to receive unlimited gambling advertisements during breaks in live sports events, provided the service offers an option to opt out of such ads.<\/p>\n\n\n\n

The exemption has drawn criticism from gambling reform advocates, who argue that it represents a step backwards as audiences shift from broadcast television to digital platforms. Several MPs have questioned the decision to remove the current advertising blackout for streaming services, suggesting that amendments should align streaming platforms with the same restrictions applied to free-to-air television.<\/p>\n\n\n\n

Tim Costello<\/strong>, one of Australia’s leading campaigners for gambling reform, said the proposal fails to adequately protect viewers and called for either an outright ban on gambling ads on streaming services or an opt-in<\/strong> system requiring users to actively choose to receive them.<\/p>\n\n\n\n

Prime Minister Anthony Albanese<\/strong> and Communications Minister Anika Wells<\/strong> have defended the government’s proposal, arguing that mandatory user registration, age verification and an advertising opt-out mechanism provide stronger safeguards, particularly for children.<\/p>\n\n\n\n

The gambling advertising bill is to undergo a Senate inquiry<\/a> expected to last until at least mid-August.<\/p>\n\n\n

\n\t\t\tSee also:<\/span><\/p>\n
\n\t\t\t\t\"\"<\/p>\n

\n\t\t\t\t\tSee also:<\/span> Australian gambling reform bill to face Senate enquiry<\/a>\n\t\t\t\t<\/p>\n<\/p><\/div>\n<\/p><\/div>","protected":false},"excerpt":{"rendered":"

Reform advocates and lawmakers argue that the proposed legislation weakens existing restrictions.<\/p>\n","protected":false},"author":680,"featured_media":8498,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"Proposed Australian legislation for gambling advertising on streaming services is facing significant criticism for potentially weakening existing restrictions compared to traditional television. Reform advocates argue that allowing unlimited ads with an opt-out for registered adult users during live sports represents a step backward, while the government defends the measures as robust due to age verification and user control. The bill is currently undergoing a Senate inquiry, indicating ongoing regulatory scrutiny.","focusai_entities":"Tim Costello, Anthony Albanese, Anika Wells, Senate","focusai_location":"Australia","focusai_target_profile":"ceo_executive (0.9), regulator (1.0), compliance_legal (1.0), operator_casino (0.9), affiliate_publisher (0.9), product_ux (0.7), marketing_crm (1.0), investor_analyst (0.85), supplier_vendor (0.7), journalist_researcher (1.0)","focusai_suggestions":[{"label":"Opt-Out Efficacy?","query":"What is the projected efficacy of a mandatory opt-out mechanism for gambling advertisements on streaming platforms compared to an outright ban or an opt-in system, particularly concerning responsible gambling outcomes and GGR impact?"},{"label":"Operator Marketing Shift?","query":"How will the proposed regulatory divergence between traditional broadcast and streaming advertising impact B2C operator marketing budgets, channel allocation strategies, and player acquisition costs in the Australian market?"}],"footnotes":""},"categories":[16336,24628,154,158],"tags":[24805,289,24898,25337,25338],"class_list":["post-777044489","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-australasia-news","category-highlight-of-the-week","category-legislation-news","category-slider-home","tag-advertisments","tag-australia","tag-gambling-advertising","tag-streaming","tag-television"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777044489","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/680"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=777044489"}],"version-history":[{"count":2,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777044489\/revisions"}],"predecessor-version":[{"id":777044496,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777044489\/revisions\/777044496"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/8498"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=777044489"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=777044489"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=777044489"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}