{"id":777044277,"date":"2026-06-30T09:02:13","date_gmt":"2026-06-30T12:02:13","guid":{"rendered":"https:\/\/focusgn.com\/asia-pacific\/?p=777044277"},"modified":"2026-06-30T09:55:41","modified_gmt":"2026-06-30T12:55:41","slug":"australias-gambling-advertising-reform-bill-set-for-parliamentary-debate-this-week","status":"publish","type":"post","link":"https:\/\/focusgn.com\/asia-pacific\/australias-gambling-advertising-reform-bill-set-for-parliamentary-debate-this-week","title":{"rendered":"Australia\u2019s gambling advertising reform bill set for parliamentary debate this week"},"content":{"rendered":"\n

The Labour government says only minor changes have been made to the draft legislation.<\/p>\n\n\n\n\n\n\n\n

Australia.- The Australian government is expected to introduce its long-awaited gambling advertising reform bill <\/a>to Parliament this week with only minor revisions following the public consultation process. The Labour government aims to pass the legislation before Parliament’s five-week winter recess to keep the planned implementation date of January 1, 2027.<\/p>\n\n\n\n

Speaking to ABC Radio, Communications Minister Anika Wells said the consultation process had resulted in only small adjustments to the draft bill. “There are some revisions after the exposure draft and the consultation process, and I’ll continue to work with stakeholders and parliamentarians on these reforms,” she said. “This is a big and meaningful reform package.”<\/p>\n\n\n\n

The proposed legislation would introduce a cap of three gambling advertisements per hour on daytime television, ban betting ads during live sports broadcasts and phase out gambling branding on sports kits and inside stadiums<\/a>. It would also prohibit athletes, celebrities and social media influencers from promoting wagering products.<\/p>\n\n\n\n

The reforms would extend to digital platforms, allowing gambling advertisements only for logged-in users who have verified they are over 18 and have not opted out of receiving such content. In addition, the bill would strengthen the national self-exclusion scheme BetStop, ban online keno and foreign matched lottery products, and expand the powers of the Australian Communications and Media Authority (ACMA) to combat illegal gambling operators.<\/p>\n\n\n\n

Gambling harm advocates argue that the reforms do not go far enough. Independent Senator David Pocock <\/strong>criticised the proposal, saying it would fail to adequately protect children from gambling advertising during live sport and accusing the government of yielding to pressure from the gambling industry.<\/p>\n\n\n\n

The government needs support from either the Coalition or the Greens to secure its passage. The Greens have called for tougher restrictions closer to those recommended in the 2023 You Win Some, You Lose More inquiry, and the Coalition has not confirmed whether it will back the bill.<\/p>\n\n\n

\n\t\t\tSee also:<\/span><\/p>\n
\n\t\t\t\t\"\"<\/p>\n

\n\t\t\t\t\tSee also:<\/span> Australia\u2019s proposed gambling ad reforms criticised over exemptions and podcast rules<\/a>\n\t\t\t\t<\/p>\n<\/p><\/div>\n<\/p><\/div>","protected":false},"excerpt":{"rendered":"

The Labour government says only minor changes have been made to the draft legislation.<\/p>\n","protected":false},"author":680,"featured_media":8814,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"Australia's Labour government is set to introduce its gambling advertising reform bill to Parliament, aiming for passage before the winter recess and implementation by January 1, 2027. The legislation proposes significant restrictions, including caps on TV ads, bans during live sports, and prohibitions on celebrity endorsements, while also strengthening BetStop and expanding ACMA's powers. Despite minor revisions post-consultation, the bill faces criticism from harm advocates and political uncertainty regarding its passage.","focusai_entities":"Labour government, Anika Wells, ABC Radio, Australian Communications and Media Authority, ACMA, David Pocock, Coalition, Greens","focusai_location":"Australia","focusai_target_profile":"ceo_executive (0.9), regulator (0.95), compliance_legal (0.95), operator_casino (0.95), affiliate_publisher (0.9), product_ux (0.8), tech_data (0.75), marketing_crm (0.95), investor_analyst (0.9), supplier_vendor (0.8), journalist_researcher (0.95)","focusai_suggestions":[{"label":"Legislative Passage Outlook?","query":"What are the specific political hurdles and potential amendments required for the gambling advertising reform bill to secure passage through the Australian Parliament, given the stated opposition and calls for tougher restrictions?"},{"label":"Operator Revenue Impact?","query":"How are Australian iGaming operators forecasting the impact of these advertising restrictions on their GGR, NGR, and player acquisition costs, particularly concerning the shift from traditional media to compliant digital channels?"}],"footnotes":""},"categories":[16336,24628,154,158],"tags":[289,25040,24898,225],"class_list":["post-777044277","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-australasia-news","category-highlight-of-the-week","category-legislation-news","category-slider-home","tag-australia","tag-gambling-ads-ban","tag-gambling-advertising","tag-legislation"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777044277","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/680"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=777044277"}],"version-history":[{"count":2,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777044277\/revisions"}],"predecessor-version":[{"id":777044287,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777044277\/revisions\/777044287"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/8814"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=777044277"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=777044277"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=777044277"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}