{"id":777044230,"date":"2026-06-29T08:32:18","date_gmt":"2026-06-29T11:32:18","guid":{"rendered":"https:\/\/focusgn.com\/asia-pacific\/?p=777044230"},"modified":"2026-06-29T08:32:35","modified_gmt":"2026-06-29T11:32:35","slug":"hemisphere-to-lead-health-new-zealand-safer-gambling-programme","status":"publish","type":"post","link":"https:\/\/focusgn.com\/asia-pacific\/hemisphere-to-lead-health-new-zealand-safer-gambling-programme","title":{"rendered":"Hemisphere to lead Health New Zealand safer gambling programme"},"content":{"rendered":"\n

The agency will implement a Tiriti-dynamic indigenous-led approach to behaviour change.<\/p>\n\n\n\n\n\n\n\n

New Zealand.- Hemisphere<\/strong> has won a contract to run Health New Zealand\u2019s<\/strong> Safer Gambling Aotearoa<\/strong> platform for the next three years following a competitive tender process. The agency will deliver strategy, creative, media and research for the national public health initiative via an integrated programme intended to engage communities where gambling-related issues are most prevalent. <\/p>\n\n\n\n

The initiative will focus on encouraging awareness and improving access to available support services. A key part of Hemisphere\u2019s proposal is collaboration with Big River Creative<\/strong>, a M\u0101ori-owned agency led by Te Awanui Reeder<\/strong>. The companies said their Tiriti-dynamic indigenous-led approach to behaviour change will guide campaigns aimed at M\u0101ori, Pacific, Asian and rangatahi communities.<\/p>\n\n\n\n

\u201cThis is pure social marketing, and it\u2019s the mahi (job) we love,\u201d said Hemisphere Managing Director Tim Antric<\/strong>. \u201cWe get to bring our Tiriti-dynamic framework to life with and for the people who carry the greatest burden of gambling harm. We\u2019re not walking in like it\u2019s year one \u2013 we\u2019ve worked in this space for a long time, and we\u2019re ready to build on what communities have already started.\u201d<\/p>\n\n\n\n

The agency has made several new appointments and promotions across its media, digital and creative teams to deliver the programme. It said previous work for Te Hiringa Hauora<\/strong> increased the use of gambling self-assessment tools by 88 per cent. <\/p>\n\n\n

\n\t\t\tSee also:<\/span><\/p>\n
\n\t\t\t\t\"\"<\/p>\n

\n\t\t\t\t\tSee also:<\/span> New Zealand\u2019s online gambling market surpasses US$750m<\/a>\n\t\t\t\t<\/p>\n<\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

The agency will implement a Tiriti-dynamic indigenous-led approach to behaviour change.<\/p>\n","protected":false},"author":680,"featured_media":777044231,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"Hemisphere has secured a three-year contract to manage Health New Zealand\u2019s Safer Gambling Aotearoa platform, focusing on a national public health initiative. The program, in collaboration with M\u0101ori-owned Big River Creative, will employ a Tiriti-dynamic indigenous-led approach to deliver strategy, creative, media, and research, targeting communities most affected by gambling harm. Its objective is to enhance awareness and access to support services, building on Hemisphere's proven track record in behavior change.","focusai_entities":"Hemisphere, Health New Zealand, Safer Gambling Aotearoa, Big River Creative, Te Awanui Reeder, Tim Antric, Te Hiringa Hauora","focusai_location":"New Zealand, Aotearoa","focusai_target_profile":"ceo_executive (0.8), regulator (1.0), compliance_legal (0.9), operator_casino (0.8), affiliate_publisher (0.7), product_ux (0.7), marketing_crm (0.9), investor_analyst (0.7), supplier_vendor (0.7), journalist_researcher (0.9)","focusai_suggestions":[{"label":"Regulatory Framework Evolution","query":"How might the \"Tiriti-dynamic indigenous-led approach\" to safer gambling influence the broader regulatory compliance and governance frameworks for iGaming operators in New Zealand?"},{"label":"Operator Engagement Strategy","query":"What specific mechanisms will Health New Zealand and Hemisphere implement to engage licensed iGaming operators in supporting or integrating with the Safer Gambling Aotearoa platform's objectives?"}],"footnotes":""},"categories":[16336,157],"tags":[25135,338],"class_list":["post-777044230","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-australasia-news","category-business-news","tag-gambling-harm-awareness","tag-new-zealand"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777044230","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/680"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=777044230"}],"version-history":[{"count":3,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777044230\/revisions"}],"predecessor-version":[{"id":777044239,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777044230\/revisions\/777044239"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/777044231"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=777044230"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=777044230"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=777044230"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}