vivento.mx<\/strong>, while also being integrated directly into the retail environments of its casino venues in cooperation with Calimaco\u2019s platform.<\/p>\n\n\n\nThe partnership will enable Logrand to offer a seamless and consistent betting experience wherever players choose to engage.<\/p>\n\n\n\n
Recognised for delivering premium entertainment experiences across both land-based and digital channels, Logrand continues to strengthen its position in Mexico\u2019s competitive gaming landscape through strategic technology partnerships and a customer-first approach.<\/p>\n\n\n\n
Altenar\u2019s flexible and scalable sportsbook technology will support Logrand\u2019s ambitions with advanced trading capabilities, localisation features, and a platform built to meet the evolving expectations of sports bettors in the Mexican market.<\/p>\n\n\n\n
Diego Salas<\/strong>, sales director at Altenar, said: “We are delighted to partner with Logrand. This agreement reflects Altenar\u2019s commitment to delivering market-leading sportsbook technology tailored to local player expectations and operational requirements.<\/p>\n\n\n\n\u201cBy bringing our complete omni-channel sportsbook solution to both online and retail environments, we look forward to helping Logrand create an engaging sports betting experience and supporting its continued growth in Mexico.”<\/p>\n\n\n\n
Eduardo Pel\u00e1ez<\/strong>, online operations director at Logrand Entertainment Group, added: “Our players don’t separate ‘retail’ from ‘digital’ the way the industry does \u2014 they expect their casino and their sportsbook to recognise them, follow them, and behave the same way regardless of where they are sitting. This partnership with Altenar is how we deliver on that expectation. One sportsbook, one player view, one product running across jubilee.mx, vivento.mx, and our retail venues through Calimaco’s integration.<\/p>\n\n\n\n“Choosing Altenar was a long-term decision. We needed a partner with the localisation depth and the technical reach to support Logrand at the scale we are planning for the next phase of growth in Mexico.”<\/p>\n\n\n\n
Gerardo Gonz\u00e1lez<\/strong>, sportsbook manager at Logrand Entertainment Group, added: “We chose Altenar because we know the local market and we know what our players need. We weren\u2019t just looking for another supplier \u2013 we were looking for the right one. With jubilee.mx and vivento.mx, Logrand is stepping up to compete head-on in the Mexican sports betting market, and we are doing it with the right platform to win.”<\/p>\n\n\n\nThe partnership further reinforces Altenar\u2019s growing footprint across Latin America and highlights the provider\u2019s ability to deliver adaptable, high-performance sportsbook solutions that help operators expand across both digital and retail channels.<\/p>\n","protected":false},"excerpt":{"rendered":"
Altenar has partnered with Logrand Entertainment Group to deliver its complete sportsbook solution across the operator’s online and retail channels in Mexico.<\/p>\n","protected":false},"author":176,"featured_media":777043931,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":true,"is_interview":false,"is_opinion":false,"focusai_summary":"Altenar has partnered with Logrand Entertainment Group to deploy its comprehensive omni-channel sportsbook solution across Logrand's online brands (jubilee.mx, vivento.mx) and retail casino venues in Mexico. This strategic B2B agreement aims to deliver a seamless, localised betting experience, enhancing Logrand's competitive posture and expanding Altenar's footprint in the Latin American iGaming market.","focusai_entities":"Altenar, Logrand Entertainment Group, Calimaco, Diego Salas, Eduardo Pel\u00e1ez, Gerardo Gonz\u00e1lez","focusai_location":"Mexico","focusai_target_profile":"ceo_executive (0.9), regulator (0.7), compliance_legal (0.8), operator_casino (1.0), affiliate_publisher (0.7), product_ux (0.9), tech_data (0.9), marketing_crm (0.8), payments_fraud_aml (0.7), investor_analyst (0.9), supplier_vendor (1.0), journalist_researcher (0.9)","focusai_suggestions":[{"label":"Omni-channel ROI?","query":"What are the projected GGR and NGR uplift expectations for Logrand Entertainment Group from this omni-channel sportsbook deployment, particularly concerning cross-channel player migration and retention?"},{"label":"Regulatory Impact?","query":"How will the integration of Altenar's sportsbook across Logrand's online and retail operations navigate the specific B2B\/B2C licensing and regulatory compliance nuances within the Mexican iGaming framework?"}],"footnotes":""},"categories":[2234,24777],"tags":[24600],"class_list":["post-777043930","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emea","category-partner-news","tag-altenar","press-release"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777043930","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/176"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=777043930"}],"version-history":[{"count":1,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777043930\/revisions"}],"predecessor-version":[{"id":777043935,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777043930\/revisions\/777043935"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/777043931"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=777043930"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=777043930"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=777043930"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}