{"id":777043739,"date":"2026-06-18T10:09:00","date_gmt":"2026-06-18T13:09:00","guid":{"rendered":"https:\/\/focusgn.com\/asia-pacific\/?p=777043739"},"modified":"2026-06-18T10:09:18","modified_gmt":"2026-06-18T13:09:18","slug":"altenar-and-greentube-announce-strategic-sportsbook-partnership","status":"publish","type":"post","link":"https:\/\/focusgn.com\/asia-pacific\/altenar-and-greentube-announce-strategic-sportsbook-partnership","title":{"rendered":"Altenar and Greentube announce strategic sportsbook partnership"},"content":{"rendered":"\n<p>The sportsbook provider joins forces with one of the industry&#8217;s most established gaming content and technology brands.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Press release.- <a href=\"https:\/\/focusgn.com\/asia-pacific\/altenar-extends-sportsbook-partnership-with-anakatech-following-strong-growth\" data-type=\"link\" data-id=\"https:\/\/focusgn.com\/asia-pacific\/altenar-extends-sportsbook-partnership-with-anakatech-following-strong-growth\" target=\"_blank\" rel=\"noreferrer noopener\">Altenar<\/a> has announced a strategic partnership with <strong>Greentube<\/strong>, the Digital Gaming and Entertainment Division of NOVOMATIC, in a deal that will further strengthen both companies\u2019 offerings across key regulated European markets.<\/p>\n\n\n\n<p>The agreement will see Greentube integrate Altenar\u2019s sportsbook technology, enabling the company to enhance its sports betting proposition with a scalable, feature-rich solution designed to maximise player engagement and operational performance.<\/p>\n\n\n\n<p>Altenar delivers a fully managed and highly configurable sports betting platform, offering comprehensive pre-match and live betting coverage, advanced risk management, personalised promotional tools, and a flexible framework tailored to the needs of operators in regulated jurisdictions worldwide.<\/p>\n\n\n\n<p>By combining Greentube\u2019s extensive market presence and digital expertise with Altenar\u2019s sportsbook capabilities, <strong>the collaboration aims to create new opportunities for growth while providing players with a seamless and engaging betting experience<\/strong>.<\/p>\n\n\n\n<p><strong>Charlie Williams<\/strong>, commercial director at <a href=\"https:\/\/focusgn.com\/asia-pacific\/altenar-launches-super-early-payout-to-boost-world-cup-engagement\" data-type=\"link\" data-id=\"https:\/\/focusgn.com\/asia-pacific\/altenar-launches-super-early-payout-to-boost-world-cup-engagement\" target=\"_blank\" rel=\"noreferrer noopener\">Altenar<\/a>, said: &#8220;We are delighted to partner with Greentube, a company that has built an outstanding reputation for innovation, quality and excellence across the global gaming industry.<\/p>\n\n\n\n<p>\u201cAt Altenar, we pride ourselves on delivering a sportsbook solution that combines flexibility, reliability and localisation, enabling operators to create unique experiences for their players while remaining competitive in increasingly demanding markets such as Spain and the UK. We look forward to working closely with the Greentube team and supporting their continued growth.&#8221;<\/p>\n\n\n\n<p><strong>Ronald van den Brink<\/strong>, CCO at Greentube, added: \u201cPartnering with Altenar reflects our commitment to evolving our product suite in line with the demands of regulated markets. Our players expect a broad, high-quality entertainment experience, and sports betting is an increasingly important part of that.<\/p>\n\n\n\n<p>&#8220;Altenar has a strong record in delivering sportsbook solutions that perform across diverse jurisdictions, and by bringing that capability together with our content portfolio and technology platform, we&#8217;re well placed to offer something compelling in markets where the bar for quality continues to rise.\u201d\u00a0<\/p>\n\n\n\n<p>The collaboration is expected to unlock new opportunities for growth while delivering enhanced value to operators and players alike.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The sportsbook provider joins forces with one of the industry&#8217;s most established gaming content and technology brands.<\/p>\n","protected":false},"author":680,"featured_media":777043742,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":true,"is_interview":false,"is_opinion":false,"focusai_summary":"Altenar, a sportsbook technology provider, has announced a strategic B2B partnership with Greentube, NOVOMATIC's Digital Gaming and Entertainment Division. This collaboration will see Greentube integrate Altenar's sportsbook solution to enhance its sports betting offering across key regulated European markets, including Spain and the UK. The deal aims to leverage both companies' strengths to drive growth, improve operational performance, and deliver a more comprehensive player experience.","focusai_entities":"Altenar, Greentube, NOVOMATIC, Charlie Williams, Ronald van den Brink","focusai_location":"Europe, Spain, UK","focusai_target_profile":"ceo_executive (0.9), regulator (0.7), compliance_legal (0.7), operator_casino (0.9), product_ux (0.8), tech_data (0.9), marketing_crm (0.7), investor_analyst (0.9), supplier_vendor (1.0), journalist_researcher (0.9)","focusai_suggestions":[{"label":"Greentube's Sportsbook Strategy","query":"What specific market share objectives does Greentube aim to achieve in the regulated European sports betting vertical through this integration with Altenar?"},{"label":"Altenar's Market Impact","query":"How does this partnership with Greentube enhance Altenar's competitive positioning and B2B licensing opportunities within the broader European iGaming ecosystem?"}],"footnotes":""},"categories":[2234,24777],"tags":[24600],"class_list":["post-777043739","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emea","category-partner-news","tag-altenar","press-release"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777043739","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/680"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=777043739"}],"version-history":[{"count":2,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777043739\/revisions"}],"predecessor-version":[{"id":777043774,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777043739\/revisions\/777043774"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/777043742"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=777043739"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=777043739"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=777043739"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}