{"id":777043438,"date":"2026-06-11T07:18:17","date_gmt":"2026-06-11T10:18:17","guid":{"rendered":"https:\/\/focusgn.com\/asia-pacific\/?p=777043438"},"modified":"2026-06-11T08:12:07","modified_gmt":"2026-06-11T11:12:07","slug":"okada-manila-names-shirley-tam-cmo-for-integrated-sales-and-marketing","status":"publish","type":"post","link":"https:\/\/focusgn.com\/asia-pacific\/okada-manila-names-shirley-tam-cmo-for-integrated-sales-and-marketing","title":{"rendered":"Okada Manila names Shirley Tam as CMO for integrated sales and marketing"},"content":{"rendered":"\n

Tam will oversee the integration of gaming and non-gaming sales and marketing operations.<\/p>\n\n\n\n\n\n\n\n

The Philippines.- Okada Manila<\/strong> has named Shirley Tam<\/strong> as its executive vice president and chief marketing officer for integrated sales and marketing. The promotion comes less than a year after Tam returned to Okada Manila as executive vice president of casino marketing in September 2025. She previously served as the property\u2019s senior vice president of premium marketing between 2018 and 2021.<\/p>\n\n\n\n

Before rejoining the Philippine resort, Tam was chief casino marketing officer at Inspire Entertainment Resort in South Korea. Her career has also included senior marketing roles at Sands China, Galaxy Entertainment Group, Wynn Macau and Genting Hong Kong.<\/p>\n\n\n\n

In her new role, Tam will oversee the integration of gaming and non-gaming sales and marketing operations as part of efforts to support business growth and performance across multiple channels. She will also lead the development and execution of the resort\u2019s overall sales and marketing strategy across its gaming, hospitality, entertainment and lifestyle offerings.<\/p>\n\n\n

\n\t\t\tSee also:<\/span><\/p>\n
\n\t\t\t\t\"\"<\/p>\n

\n\t\t\t\t\tSee also:<\/span> Sands China appoints former MGM China president Hubert Wang as COO<\/a>\n\t\t\t\t<\/p>\n<\/p><\/div>\n<\/p><\/div>","protected":false},"excerpt":{"rendered":"

Tam will oversee the integration of gaming and non-gaming sales and marketing operations.<\/p>\n","protected":false},"author":2395,"featured_media":777020167,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"Shirley Tam has been appointed Executive Vice President and Chief Marketing Officer at Okada Manila, tasked with integrating gaming and non-gaming sales and marketing operations. This strategic promotion aims to bolster business growth and performance across the resort's diverse gaming, hospitality, entertainment, and lifestyle verticals. Tam brings extensive experience from senior marketing roles at prominent integrated resorts across Asia.","focusai_entities":"Shirley Tam, Okada Manila, Inspire Entertainment Resort, Sands China, Galaxy Entertainment Group, Wynn Macau, Genting Hong Kong, MGM China, Hubert Wang","focusai_location":"Philippines, South Korea","focusai_target_profile":"ceo_executive (1.0), operator_casino (1.0), marketing_crm (1.0), investor_analyst (0.9), supplier_vendor (0.7), journalist_researcher (1.0)","focusai_suggestions":[{"label":"Integrated Marketing Impact","query":"How will the integration of gaming and non-gaming sales and marketing operations under the new CMO impact Okada Manila's overall GGR and NGR growth trajectory in the competitive Philippine IR market?"},{"label":"Strategic Talent Movement","query":"What broader implications does this senior executive appointment, following experience at multiple prominent Asian IRs, have for talent mobility and strategic marketing priorities within the regional integrated resort sector?"}],"footnotes":""},"categories":[157,16338],"tags":[29,23908,1897],"class_list":["post-777043438","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news","category-east-asia-news","tag-casino","tag-gaming-regulation","tag-igaming"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777043438","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/2395"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=777043438"}],"version-history":[{"count":4,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777043438\/revisions"}],"predecessor-version":[{"id":777043462,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777043438\/revisions\/777043462"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/777020167"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=777043438"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=777043438"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=777043438"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}