{"id":777042394,"date":"2026-05-20T07:13:21","date_gmt":"2026-05-20T10:13:21","guid":{"rendered":"https:\/\/focusgn.com\/asia-pacific\/?p=777042394"},"modified":"2026-05-20T09:18:35","modified_gmt":"2026-05-20T12:18:35","slug":"altenar-launches-dedicated-world-cup-lobby-to-boost-major-tournament-engagement","status":"publish","type":"post","link":"https:\/\/focusgn.com\/asia-pacific\/altenar-launches-dedicated-world-cup-lobby-to-boost-major-tournament-engagement","title":{"rendered":"Altenar launches dedicated World Cup Lobby to boost major tournament engagement"},"content":{"rendered":"\n<p>New event hub delivers personalised betting experiences, team insights and intuitive navigation for high-profile competitions.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Press release.- <a href=\"https:\/\/focusgn.com\/asia-pacific\/inside-the-us-sports-market-key-challenges-and-how-altenar-is-building-a-tailored-sportsbook-experience\" data-type=\"link\" data-id=\"https:\/\/focusgn.com\/asia-pacific\/inside-the-us-sports-market-key-challenges-and-how-altenar-is-building-a-tailored-sportsbook-experience\" target=\"_blank\" rel=\"noreferrer noopener\">Altenar<\/a> has launched a new <strong>World Cup Lobby<\/strong>, a dedicated event hub designed to enhance player engagement and streamline navigation during this summer&#8217;s tournament.<\/p>\n\n\n\n<p>With <strong>a record 104 matches taking place across 16 cities<\/strong>, the lobby is a fully curated destination where operators can showcase all relevant markets, statistics, promotions and betting opportunities in one place, simplifying discovery for players during high-volume events.<\/p>\n\n\n\n<p>The World Cup Lobby integrates Altenar&#8217;s sportsbook capabilities with a range of dedicated widgets and navigation tools designed specifically for major tournaments. Interactive team and player carousels surface relevant <strong>BetCards<\/strong>, markets and promotions through swipeable content feeds, while team and player pages provide direct access to statistics, related betting opportunities and tournament insights.<\/p>\n\n\n\n<p>The tool also includes integrated standings, knockout trees and outright markets, creating a structured environment where players can move seamlessly between matches, teams, players and betting selections without navigating across multiple pages.<\/p>\n\n\n\n<p>Global operators can localise the lobby by prioritising specific teams, competitions and markets for their regional audiences, while player behaviour can be used to surface personalised betting recommendations.<\/p>\n\n\n\n<p>Built with flexibility in mind, it can also be deployed for other major competitions, allowing operators to run multiple event-focused hubs concurrently across their sportsbook.<\/p>\n\n\n\n<p>The launch supports Altenar&#8217;s wider <strong>personalisation and gamification roadmap<\/strong>, helping operators increase retention and drive higher conversion through more intuitive user journeys.<\/p>\n\n\n\n<p><strong>Nikos Zygouris<\/strong>, head of sportsbook product at <a href=\"https:\/\/focusgn.com\/asia-pacific\/altenar-invites-industry-professionals-to-malta-business-talks-networking-event\" target=\"_blank\" rel=\"noreferrer noopener\">Altenar<\/a>, said: &#8220;Major tournaments such as this year&#8217;s World Cup create huge engagement and our goal with the new lobby is to build an environment where players can explore everything around the competition in one place.<\/p>\n\n\n\n<p>&#8220;The World Cup Lobby brings together markets, statistics, teams and personalised recommendations into a single experience, helping operators to deliver a more intuitive and engaging sportsbook during the biggest moments in the sporting calendar.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>New event hub delivers personalised betting experiences, team insights and intuitive navigation for high-profile competitions.<\/p>\n","protected":false},"author":226,"featured_media":777042396,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":true,"is_interview":false,"is_opinion":false,"focusai_summary":"Altenar, a B2B sportsbook supplier, has launched its \"World Cup Lobby,\" a dedicated event hub designed to enhance player engagement and streamline navigation for high-profile competitions. This solution offers B2C operators a curated destination for markets, statistics, and promotions, leveraging personalisation and gamification to improve retention and conversion rates during peak sporting events.","focusai_entities":"Altenar, Nikos Zygouris","focusai_location":"","focusai_target_profile":"ceo_executive (0.9), operator_casino (1.0), affiliate_publisher (0.7), product_ux (1.0), tech_data (0.8), marketing_crm (0.9), investor_analyst (0.8), supplier_vendor (1.0), journalist_researcher (0.9)","focusai_suggestions":[{"label":"Operator ROI Impact?","query":"What is the projected return on investment (ROI) for B2C operators deploying Altenar's World Cup Lobby, specifically regarding NGR uplift and player lifetime value during major tournaments?"},{"label":"Integration & Scalability?","query":"What are the technical integration requirements and scalability considerations for operators adopting the World Cup Lobby, particularly for high-volume concurrent users during peak event periods?"}],"footnotes":""},"categories":[2234,24777],"tags":[24600],"class_list":["post-777042394","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emea","category-partner-news","tag-altenar","press-release"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777042394","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/226"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=777042394"}],"version-history":[{"count":4,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777042394\/revisions"}],"predecessor-version":[{"id":777042429,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777042394\/revisions\/777042429"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/777042396"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=777042394"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=777042394"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=777042394"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}