{"id":777042289,"date":"2026-05-18T07:56:12","date_gmt":"2026-05-18T10:56:12","guid":{"rendered":"https:\/\/focusgn.com\/asia-pacific\/?p=777042289"},"modified":"2026-05-18T10:05:24","modified_gmt":"2026-05-18T13:05:24","slug":"nsw-launches-new-gambleaware-campaign-focused-on-parents-influence-on-youth-gambling","status":"publish","type":"post","link":"https:\/\/focusgn.com\/asia-pacific\/nsw-launches-new-gambleaware-campaign-focused-on-parents-influence-on-youth-gambling","title":{"rendered":"New South Wales targets new GambleAware campaign at parents"},"content":{"rendered":"\n

The NSW Office of Responsible Gambling has launched a new harm minimisation campaign featuring former National Rugby League player Luke Bateman.<\/p>\n\n\n\n\n\n\n\n

Australia.- The NSW Office of Responsible Gambling<\/strong> has unveiled a new GambleAware Parents\u2019 Campaign<\/strong> designed to encourage parents and caregivers to play a more active role in preventing youth gambling harm. The initiative targets men with teenage children or those who hold an influential role in young people\u2019s lives, with former Canberra Raiders player and social media personality Luke Bateman<\/strong> fronting the campaign.<\/p>\n\n\n\n

Bateman, who has publicly shared his personal experiences with gambling harm during his National Rugby League career, appears in a series of campaign videos posted on Instagram, Facebook, YouTube and Spotify. According to Office of Responsible Gambling director Alison Parkinson<\/strong>, the campaign is a response to research that revealed that two-thirds of NSW parents who gamble do so in front of their children, particularly fathers.<\/p>\n\n\n\n

Parkinson said: \u201cThe Role of Parents in Youth Gambling 2022 study, the NSW Longitudinal Youth Gambling Study 2024<\/strong> and the NSW Youth Gambling Study 2022 showed that young people who experience gambling harm often began gambling with parents at home and felt excited about gambling in adolescence,\u201d and added: \u201cOur research shows parents and carers have the greatest influence on youth gambling and their children\u2019s attitudes towards it.\u201d<\/p>\n\n\n\n

The campaign encourages parents to adopt safer behaviours, including avoiding gambling in front of children, not assisting minors to gamble, discussing gambling risks openly and supervising online activity.<\/p>\n\n\n\n

Bateman said: This is about giving people access to knowledge that will in turn give them the ability to overcome gambling harm and to also become proactive in the prevention of it from their own lives, and the lives of their loved ones”.<\/p>\n\n\n\n

Last week, the Australian federal government confirmed that AU$112.7m (US$73.3m) in funding<\/a> will be allocated over five years for initiatives to reduce gambling harm. Starting in the current year, the funds will go towards self-exclusion tools, financial counselling services, advertising enforcement and public awareness campaigns. <\/p>\n\n\n

\n\t\t\tSee also:<\/span><\/p>\n
\n\t\t\t\t\"\"<\/p>\n

\n\t\t\t\t\tSee also:<\/span> New South Wales grants to raise gambling harm awareness among Aboriginal youth<\/a>\n\t\t\t\t<\/p>\n<\/p><\/div>\n<\/p><\/div>","protected":false},"excerpt":{"rendered":"

The NSW Office of Responsible Gambling has launched a new harm minimisation campaign featuring former National Rugby League player Luke Bateman.<\/p>\n","protected":false},"author":226,"featured_media":777042291,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"The NSW Office of Responsible Gambling has launched a GambleAware Parents\u2019 Campaign, fronted by former NRL player Luke Bateman, to mitigate youth gambling harm by encouraging parents to adopt safer behaviours. This initiative, targeting men with teenage children, is informed by research indicating parental influence on early gambling exposure. Concurrently, the Australian federal government has committed AU$112.7m over five years to broader gambling harm reduction efforts, including self-exclusion tools and public awareness campaigns.","focusai_entities":"NSW Office of Responsible Gambling, Luke Bateman, National Rugby League, Canberra Raiders, Alison Parkinson, Australian federal government","focusai_location":"Australia, New South Wales","focusai_target_profile":"ceo_executive (0.9), regulator (1.0), compliance_legal (0.95), operator_casino (0.9), affiliate_publisher (0.7), product_ux (0.7), marketing_crm (0.85), investor_analyst (0.85), supplier_vendor (0.7), journalist_researcher (1.0)","focusai_suggestions":[{"label":"Impact on Operator Marketing","query":"How might the GambleAware Parents\u2019 Campaign and federal funding for advertising enforcement influence iGaming operators' marketing strategies and responsible gambling messaging in the Australian market, particularly concerning youth protection?"},{"label":"Regulatory Compliance Evolution","query":"What specific changes to B2C licensing conditions or responsible gambling governance frameworks are anticipated in NSW or federally, following the launch of this campaign and the allocation of AU$112.7m for harm reduction initiatives?"}],"footnotes":""},"categories":[16336,23876],"tags":[289,229,25254],"class_list":["post-777042289","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-australasia-news","category-social-news","tag-australia","tag-gambling","tag-youth-gambling"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777042289","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/226"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=777042289"}],"version-history":[{"count":2,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777042289\/revisions"}],"predecessor-version":[{"id":777042332,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777042289\/revisions\/777042332"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/777042291"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=777042289"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=777042289"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=777042289"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}