{"id":777040048,"date":"2026-04-02T12:12:29","date_gmt":"2026-04-02T15:12:29","guid":{"rendered":"https:\/\/focusgn.com\/asia-pacific\/?p=777040048"},"modified":"2026-04-21T12:52:55","modified_gmt":"2026-04-21T15:52:55","slug":"altenar-to-spotlight-sportsbook-strategy-gap-at-sigma-south-america","status":"publish","type":"post","link":"https:\/\/focusgn.com\/asia-pacific\/altenar-to-spotlight-sportsbook-strategy-gap-at-sigma-south-america","title":{"rendered":"Altenar to spotlight sportsbook strategy gap at SiGMA South America"},"content":{"rendered":"\n

The company arrives at SiGMA South America to challenge the industry status quo, urging operators to pivot from casino-centric models towards high-retention sportsbook strategies to secure long-term leadership.<\/p>\n\n\n\n\n\n\n\n

Press release.- Altenar<\/a> will take part in SiGMA South America in S\u00e3o Paulo<\/strong>, where the company will raise a critical industry question: why are so many operators still not placing sportsbooks at the centre of their strategy?<\/p>\n\n\n\n

Brazil\u2019s igaming market is booming, but many operators remain in a comfort zone. While local brands continue to rely heavily on casino products, global leaders are increasingly focusing on sports betting.<\/p>\n\n\n\n

The reason is clear: sportsbooks drive deeper engagement and stronger long-term retention.<\/strong><\/p>\n\n\n\n

The numbers support this shift. By the end of 2025, Brazil\u2019s licensed betting sector generated R$37bn in GGR (US$7.5bn), marking the first full year of a regulated online market.<\/p>\n\n\n\n

According to H2-OpenBet, sports betting <\/strong>accounted for 55 per cent of total online betting and gaming GGR, making it the single largest vertical in the market.<\/p>\n\n\n\n

In this context, treating a sportsbook as a secondary product is no longer a conservative approach \u2013 it\u2019s a missed commercial opportunity.<\/p>\n\n\n\n

Co-founder and COO Dinos Stranomitis<\/strong> will address this during the panel \u201cThe Undefined Value of Sports Betting in Brazil.\u201d<\/strong><\/p>\n\n\n\n

The message is clear: future leaders will be those who scale beyond casino by embracing sportsbooks. Altenar\u2019s ongoing expansion in S\u00e3o Paulo reflects this direction \u2013 towards more balanced, data-driven operations where sportsbooks play a central role.<\/p>\n\n\n\n

Luana Monje<\/strong>, sales executive at Altenar<\/a> Brazil, commented: \u201cThe sports betting market is evolving faster than many operators are ready to admit. Operators who act now on sportsbooks will lead in retention and lifetime value. The real risk is waiting too long to take it seriously.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

The company arrives at SiGMA South America to challenge the industry status quo, urging operators to pivot from casino-centric models towards high-retention sportsbook strategies to secure long-term leadership.<\/p>\n","protected":false},"author":680,"featured_media":777040049,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":true,"is_interview":false,"is_opinion":false,"focusai_summary":"Altenar is challenging iGaming operators in Brazil to pivot from casino-centric models towards high-retention sportsbook strategies to secure long-term market leadership. This strategic shift is critical given that sports betting accounts for 55% of Brazil's regulated online GGR, representing a significant commercial opportunity for operators. The company emphasizes that future leaders will be those who embrace data-driven sportsbook operations.","focusai_entities":"Altenar, SiGMA South America, H2-OpenBet, Dinos Stranomitis, Luana Monje","focusai_location":"Brazil, S\u00e3o Paulo","focusai_target_profile":"ceo_executive (0.95), operator_casino (1.0), product_ux (0.75), tech_data (0.7), marketing_crm (0.85), investor_analyst (0.9), supplier_vendor (0.9), journalist_researcher (0.9)","focusai_suggestions":[{"label":"Brazil Sportsbook ROI?","query":"What specific ROI metrics and operational efficiencies can operators expect by pivoting aggressively towards sportsbook-centric models in the Brazilian market, considering current GGR contributions?"},{"label":"Competitive Landscape Impact?","query":"How might the strategic shift towards sportsbooks by global leaders in Brazil impact the competitive landscape for local casino-centric operators, particularly concerning player acquisition and retention costs?"}],"footnotes":""},"categories":[165,24777],"tags":[24600],"class_list":["post-777040048","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latam-caribbean","category-partner-news","tag-altenar","press-release"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777040048","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/680"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=777040048"}],"version-history":[{"count":1,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777040048\/revisions"}],"predecessor-version":[{"id":777040050,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777040048\/revisions\/777040050"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/777040049"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=777040048"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=777040048"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=777040048"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}