{"id":777039883,"date":"2026-03-30T12:38:15","date_gmt":"2026-03-30T15:38:15","guid":{"rendered":"https:\/\/focusgn.com\/asia-pacific\/?p=777039883"},"modified":"2026-04-21T12:59:38","modified_gmt":"2026-04-21T15:59:38","slug":"altenar-at-next-summit-new-york-what-the-next-generation-of-bettors-expects","status":"publish","type":"post","link":"https:\/\/focusgn.com\/asia-pacific\/altenar-at-next-summit-new-york-what-the-next-generation-of-bettors-expects","title":{"rendered":"Altenar at NEXT Summit New York: what the next generation of bettors expects"},"content":{"rendered":"\n<p>Altenar sales manager Matthew Ferrara discussed the evolving expectations of the next generation of sports bettors during a fireside chat at the NEXT Summit New York on March 11.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Press release.- On 11 March, <strong>Matthew Ferrara<\/strong>, <a href=\"https:\/\/focusgn.com\/asia-pacific\/altenar-grows-latam-foothold-with-brasil-da-sorte-sportsbook-deal\" target=\"_blank\" rel=\"noreferrer noopener\">Altenar<\/a>\u2019s Sales Manager for North America, joined the Fireside Chat: <strong>The Next Generation of Sports Bettors<\/strong> at <strong>NEXT Summit New York<\/strong>, alongside representatives from Fanatics and Stokastic.<\/p>\n\n\n\n<p>The session focused on a key shift in the industry: a new generation of bettors that has grown up with mobile-first, instant, and digital-native experiences &#8211; and expects sports betting to match that standard.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Betting is now part of the entertainment ecosystem<\/h2>\n\n\n\n<p>For this new generation, betting has never been offline or slow. It has always been mobile, on-demand, and integrated into their daily digital behaviour.<\/p>\n\n\n\n<p>As discussed during the panel, betting is no longer just about placing a wager. It is part of a broader entertainment experience \u2014 shaped by social interaction, real-time engagement, and community.<\/p>\n\n\n\n<p>Users are not only betting. They are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>discussing picks in group chats<\/li>\n\n\n\n<li>reacting to live events together<\/li>\n\n\n\n<li>engaging with content alongside betting activity<\/li>\n<\/ul>\n\n\n\n<p>For operators, this changes the role of the product. It is no longer just a tool \u2014 it becomes part of the overall user experience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Expectations are set outside the betting industry<\/h2>\n\n\n\n<p>One of the key themes from the discussion was that sportsbooks are no longer competing only with each other.<\/p>\n\n\n\n<p>User expectations are shaped by the best-performing digital products across all industries. Speed, simplicity, and seamless UX are not competitive advantages anymore \u2014 they are expected by default.<\/p>\n\n\n\n<p>Any friction &#8211; especially during high-demand moments &#8211; directly impacts retention.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Personalisation is becoming critical<\/h2>\n\n\n\n<p>Matthew Ferrara highlighted a gap that still exists across many sportsbook products: the way content and markets are presented.<\/p>\n\n\n\n<p>\u201cIf you go to a sportsbook and there are 3,000 options, for the recreational user it can be quite intimidating.\u201d<\/p>\n\n\n\n<p>The challenge is not the number of markets, but the lack of structure and relevance.<\/p>\n\n\n\n<p>For a new generation of bettors, used to personalised feeds across platforms, sportsbook interfaces need to evolve in the same direction.<\/p>\n\n\n\n<p>\u201cEverything\u2019s catered to us based on our interactions. Sports betting should be no different,\u201d Ferrara noted.<\/p>\n\n\n\n<p>For <a href=\"https:\/\/focusgn.com\/asia-pacific\/altenar-strengthens-sportsbook-with-new-design-features\" target=\"_blank\" rel=\"noreferrer noopener\">Altenar<\/a>, this means focusing on:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>delivering relevant markets faster<\/li>\n\n\n\n<li>reducing the need for manual search<\/li>\n\n\n\n<li>creating a more intuitive, user-led experience<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Building around operator needs<\/h2>\n\n\n\n<p>A key point throughout the discussion was the importance of flexibility.<\/p>\n\n\n\n<p>In a market that continues to shift, product development cannot be static. Altenar\u2019s roadmap is shaped by:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>operator requirements<\/li>\n\n\n\n<li>market dynamics<\/li>\n\n\n\n<li>competitive insight<\/li>\n\n\n\n<li>continuous product evolution based on market demand&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>\u201cWe look at the broader digital landscape and ask: what do users expect today, how are products evolving across social media, ecommerce, AI and everyday digital applications \u2014 and how do we bring those standards into the sportsbook experience,\u201d Ferrara said.<\/p>\n\n\n\n<p><strong>The direction of the market is clear.<\/strong><\/p>\n\n\n\n<p>The next generation of bettors is not adapting to sportsbooks. Sportsbooks need to adapt to them.<\/p>\n\n\n\n<p>That means:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>less friction<\/li>\n\n\n\n<li>more relevance<\/li>\n\n\n\n<li>more intuitive experiences<\/li>\n\n\n\n<li>and stronger integration with how users already consume digital content<\/li>\n<\/ul>\n\n\n\n<p>Operators that move in this direction will be better positioned to engage and retain users in an increasingly competitive landscape<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Altenar sales manager Matthew Ferrara discussed the evolving expectations of the next generation of sports bettors during a fireside chat at the NEXT Summit New York on March 11.<\/p>\n","protected":false},"author":226,"featured_media":777039884,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":true,"is_interview":false,"is_opinion":false,"focusai_summary":"Altenar's Matthew Ferrara discussed the evolving expectations of next-generation sports bettors at NEXT Summit New York, emphasizing their demand for mobile-first, integrated digital experiences. The discussion highlighted that sports betting is now part of a broader entertainment ecosystem, requiring operators to prioritize personalization, seamless UX, and continuous product evolution to compete with best-in-class digital products across all sectors. This necessitates a strategic shift for sportsbooks to adapt to user behaviors for enhanced engagement and retention.","focusai_entities":"Altenar, Matthew Ferrara, Fanatics, Stokastic, NEXT Summit New York","focusai_location":"New York","focusai_target_profile":"ceo_executive (0.9), operator_casino (0.95), affiliate_publisher (0.7), product_ux (1.0), tech_data (0.75), marketing_crm (0.9), investor_analyst (0.9), supplier_vendor (0.95), journalist_researcher (0.9)","focusai_suggestions":[{"label":"Operator Adaptation ROI","query":"What specific KPIs should iGaming operators prioritize to measure the return on investment (ROI) of enhanced UX, hyper-personalization, and social integration initiatives for next-generation bettors?"},{"label":"Regulatory Impact UX","query":"How might evolving regulatory frameworks, particularly concerning responsible gambling and advertising standards, influence the design and implementation of personalized and social-integrated sportsbook experiences?"}],"footnotes":""},"categories":[162,24777],"tags":[24600],"class_list":["post-777039883","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-north-america","category-partner-news","tag-altenar","press-release"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777039883","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/226"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=777039883"}],"version-history":[{"count":3,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777039883\/revisions"}],"predecessor-version":[{"id":777039887,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777039883\/revisions\/777039887"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/777039884"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=777039883"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=777039883"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=777039883"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}