{"id":777039296,"date":"2026-03-18T07:44:32","date_gmt":"2026-03-18T10:44:32","guid":{"rendered":"https:\/\/focusgn.com\/asia-pacific\/?p=777039296"},"modified":"2026-04-21T13:25:20","modified_gmt":"2026-04-21T16:25:20","slug":"hkjc-partners-with-guangzhou-to-promote-horse-themed-culture-and-tourism-in-greater-bay-area","status":"publish","type":"post","link":"https:\/\/focusgn.com\/asia-pacific\/hkjc-partners-with-guangzhou-to-promote-horse-themed-culture-and-tourism-in-greater-bay-area","title":{"rendered":"HKJC and Guangzhou to promote horse-themed culture and tourism in Greater Bay Area"},"content":{"rendered":"\n

The initiative aims to strengthen cooperation between Hong Kong and mainland China.<\/p>\n\n\n\n\n\n\n\n

Hong Kong.- The Hong Kong Jockey Club (HKJC) has signed a Memorandum of Understanding with the Guangzhou Municipal Culture, Radio, Television and Tourism Bureau to jointly promote racing tourism in the Guangdong\u2013Hong Kong\u2013Macao Greater Bay Area (GBA). The initiative will promote the concept of \u201cTwo Cities, Three Racecourses.\u201d<\/p>\n\n\n\n

The campaign links Happy Valley Racecourse and Sha Tin Racecourse in Hong Kong with Conghua Racecourse, aiming to position Guangzhou as a world-class tourism city while reinforcing Hong Kong\u2019s role as Asia\u2019s events capital. The agreement was signed at Hong Kong Science and Technology Park on March 17.<\/p>\n\n\n\n

\"\"
Photo: HKJC.<\/figcaption><\/figure>\n\n\n\n

The organisations will collaborate in four key areas: policy support, promotion and publicity, tourism product development and industry talent cultivation. The Guangzhou tourism bureau will support the inclusion of racing tourism in cross-border cultural and tourism initiatives and help position Conghua Racecourse as an integrated destination for horse-related culture, sports and tourism.<\/p>\n\n\n\n

The initiative will also aim to strengthen online and offline promotion, explore video production highlighting world-class racing events at the Guangzhou venue, and organise large-scale promotional campaigns centred on horse culture and equine sports. In addition, leading tourism companies will be encouraged to develop \u201cone-trip, multi-stop\u201d travel packages linking the Club\u2019s racecourses in Hong Kong and Guangzhou, targeting both domestic and international business travellers.<\/p>\n\n\n\n

Industry development will also be supported through collaboration with media organisations and institutions in Guangzhou, with a focus on talent development related to equine sports events and the promotion of horse culture. A key aspect will be the launch of international-standard racing and a series of cultural, sports and tourism events at Conghua Racecourse in Guangzhou<\/a> in October.<\/p>\n\n\n\n

The collaboration builds on a framework agreement signed in 2021 between the HKJC and the Guangzhou Municipal Government aimed at strengthening equine industry cooperation between the two cities. Conghua Racecourse is an example of cross-border cooperation between Guangdong and Hong Kong.<\/strong> Developed with support from mainland authorities and the Hong Kong SAR government, the facility uses cross-border horse transportation and quarantine arrangements, as well as authorisation for Hong Kong and overseas veterinarians to practise at the venue.<\/p>\n\n\n\n


<\/p>\n\n\n

\n\t\t\tSee also:<\/span><\/p>\n
\n\t\t\t\t\"\"<\/p>\n

\n\t\t\t\t\tSee also:<\/span> Hong Kong Jockey Club sees strong turnout for Year of the Horse Raceday<\/a>\n\t\t\t\t<\/p>\n<\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

The initiative aims to strengthen cooperation between Hong Kong and mainland China.<\/p>\n","protected":false},"author":226,"featured_media":777039300,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"The Hong Kong Jockey Club (HKJC) has formalized a Memorandum of Understanding with the Guangzhou Municipal Culture, Radio, Television and Tourism Bureau to strategically advance racing tourism within the Guangdong\u2013Hong Kong\u2013Macao Greater Bay Area (GBA). This initiative, leveraging the \"Two Cities, Three Racecourses\" concept, aims to integrate Hong Kong's Happy Valley and Sha Tin with Guangzhou's Conghua Racecourse, thereby enhancing regional tourism and fostering cross-border equine industry development. Key areas of collaboration include policy support, promotion, tourism product development, and talent cultivation, with a focus on launching international-standard racing events at Conghua.","focusai_entities":"Hong Kong Jockey Club (HKJC), Guangzhou Municipal Culture, Radio, Television and Tourism Bureau, Guangzhou Municipal Government","focusai_location":"Hong Kong, Guangzhou, China","focusai_target_profile":"ceo_executive (0.9), regulator (0.85), compliance_legal (0.8), operator_casino (0.7), marketing_crm (0.8), investor_analyst (0.85), journalist_researcher (0.9)","focusai_suggestions":[{"label":"GBA Tourism ROI","query":"What are the projected GGR and NGR contributions from this racing tourism initiative to the HKJC's overall revenue portfolio, and what is the anticipated ROI for the infrastructure investments at Conghua Racecourse?"},{"label":"Regulatory Harmonization","query":"How will the specific cross-border regulatory compliance frameworks for horse transportation, quarantine, and professional licensing be harmonized or mutually recognized between Hong Kong and mainland China to ensure seamless operations and mitigate governance risks?"}],"footnotes":""},"categories":[16338,155],"tags":[227,2016,1619,22317,4256],"class_list":["post-777039296","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-east-asia-news","category-sports-betting-news","tag-china","tag-hkjc","tag-hong-kong","tag-hong-kong-jockey-club","tag-horse-racing"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777039296","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/226"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=777039296"}],"version-history":[{"count":6,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777039296\/revisions"}],"predecessor-version":[{"id":777039333,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777039296\/revisions\/777039333"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/777039300"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=777039296"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=777039296"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=777039296"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}