{"id":777039232,"date":"2026-03-17T07:42:56","date_gmt":"2026-03-17T10:42:56","guid":{"rendered":"https:\/\/focusgn.com\/asia-pacific\/?p=777039232"},"modified":"2026-04-21T13:28:37","modified_gmt":"2026-04-21T16:28:37","slug":"melco-unveils-rem-luxury-hotel-brand-for-city-of-dreams-macau","status":"publish","type":"post","link":"https:\/\/focusgn.com\/asia-pacific\/melco-unveils-rem-luxury-hotel-brand-for-city-of-dreams-macau","title":{"rendered":"Melco rebrands City of Dreams Macau Countdown Hotel as REM luxury offering"},"content":{"rendered":"\n

The all-suite property will launch in the second half of 2026, replacing the former Countdown Hotel<\/p>\n\n\n\n\n\n\n\n

Macau.- Melco Resorts & Entertainment<\/strong> has announced the name for its rebrand of the Countdown Hotel, which has been undergoing renovation at City of Dreams Macau<\/strong>. Now named REM<\/strong>, the revamped venue will offer all-suite accommodation and what’s described as avant-garde design, opening in the second half of 2026<\/p>\n\n\n\n

The company said the project will offer a distinctive hospitality experience with spacious luxury suites, personalised service and immersive design. The redevelopment will significantly reduce the room count while increasing suite size, with approximately 150 high-end suites averaging more than 1,000 square feet.<\/p>\n\n\n\n

\u201cRedefining contemporary luxury through its ultimate suite experience, avant-garde artistic design and innovative service, REM marks the start of an unprecedented journey of inspiration, further strengthening City of Dreams’ unique position as an integrated resort,\u201d Melco said.<\/p>\n\n\n\n

Earlier this month, Melco Resorts & Entertainment named Chinese actor and singer Jing Boran as global brand ambassador<\/a> for its flagship integrated resort, City of Dreams Macau<\/strong>. He\u2019ll appear in a marketing campaign titled \u201cBe A Dreamer.\u201d
<\/p>\n\n\n

\n\t\t\tSee also:<\/span><\/p>\n
\n\t\t\t\t\"\"<\/p>\n

\n\t\t\t\t\tSee also:<\/span> City of Dreams Macau names actor Jing Boran as global brand ambassador<\/a>\n\t\t\t\t<\/p>\n<\/p><\/div>\n<\/p><\/div>","protected":false},"excerpt":{"rendered":"

The all-suite property will launch in the second half of 2026, replacing the former Countdown Hotel<\/p>\n","protected":false},"author":226,"featured_media":777039236,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"Melco Resorts & Entertainment is rebranding its Countdown Hotel at City of Dreams Macau to \"REM,\" an all-suite luxury property set to launch in the second half of 2026. This strategic redevelopment will significantly reduce room count while increasing suite size, aiming to offer a distinctive, avant-garde hospitality experience and further strengthen City of Dreams' position as an integrated resort.","focusai_entities":"Melco Resorts & Entertainment, Countdown Hotel Macau, City of Dreams Macau, REM, Jing Boran","focusai_location":"Macau","focusai_target_profile":"ceo_executive (0.9), operator_casino (0.8), marketing_crm (0.8), investor_analyst (0.9), journalist_researcher (0.8)","focusai_suggestions":[{"label":"Capital Allocation Impact","query":"What is the projected capital expenditure for the REM rebranding, and how is this investment expected to impact Melco's overall return on invested capital (ROIC) and non-gaming revenue contribution post-2026?"},{"label":"Competitive Positioning","query":"How does the strategic repositioning of REM within City of Dreams Macau enhance Melco's competitive advantage in attracting high-value patrons, particularly in the context of evolving VIP gaming and premium mass market trends in Macau?"}],"footnotes":""},"categories":[157,16338],"tags":[25153,25170,18488],"class_list":["post-777039232","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news","category-east-asia-news","tag-city-of-dreams-macau","tag-luxury-hospitality","tag-melco-resorts"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777039232","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/226"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=777039232"}],"version-history":[{"count":4,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777039232\/revisions"}],"predecessor-version":[{"id":777039271,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777039232\/revisions\/777039271"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/777039236"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=777039232"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=777039232"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=777039232"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}