{"id":777038912,"date":"2026-03-10T07:38:27","date_gmt":"2026-03-10T10:38:27","guid":{"rendered":"https:\/\/focusgn.com\/asia-pacific\/?p=777038912"},"modified":"2026-04-21T13:41:33","modified_gmt":"2026-04-21T16:41:33","slug":"city-of-dreams-macau-names-actor-jing-boran-as-global-brand-ambassador","status":"publish","type":"post","link":"https:\/\/focusgn.com\/asia-pacific\/city-of-dreams-macau-names-actor-jing-boran-as-global-brand-ambassador","title":{"rendered":"City of Dreams Macau names actor Jing Boran as global brand ambassador"},"content":{"rendered":"\n

Melco Resorts & Entertainment has appointed the Chinese actor and singer Jing Boran to front its \u201cBe A Dreamer\u201d campaign.<\/p>\n\n\n\n\n\n\n\n

Macau.- Melco Resorts & Entertainment<\/strong> has named Chinese actor and singer Jing Boran<\/strong> as the new global brand ambassador<\/strong> for its flagship integrated resort, City of Dreams Macau<\/strong>. He’ll appear in a marketing campaign titled \u201cBe A Dreamer.\u201d<\/p>\n\n\n\n

The move forms part of Melco\u2019s strategy to position City of Dreams as a destination that blends luxury hospitality with art, culture and immersive experiences. Boran, who is recognised across Asia for film and television work as well as music, will represent the brand globally and appear in upcoming promotional initiatives tied to the campaign.<\/p>\n\n\n\n

According to Melco, the \u201cBe A Dreamer\u201d concept is designed to celebrate individuality and imagination, positioning City of Dreams as a \u201chub for forward-thinking luxury travel and entertainment experiences”. \u201cCity of Dreams is far more than an integrated resort, but also a dream engine that continuously sparks imagination and ignites inspiration,\u201d the company said.<\/p>\n\n\n\n

The ballet dancer Tan Yuan Yuan<\/strong> has also been named a \u201cFriend of the Brand\u201d.<\/p>\n\n\n\n


<\/p>\n\n\n

\n\t\t\tSee also:<\/span><\/p>\n
\n\t\t\t\t\"\"<\/p>\n

\n\t\t\t\t\tSee also:<\/span> Melco\u2019s 2025 profit rises on strong gaming volumes<\/a>\n\t\t\t\t<\/p>\n<\/p><\/div>\n<\/p><\/div>","protected":false},"excerpt":{"rendered":"

Melco Resorts & Entertainment has appointed the Chinese actor and singer Jing Boran to front its \u201cBe A Dreamer\u201d campaign.<\/p>\n","protected":false},"author":226,"featured_media":777038913,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"Melco Resorts & Entertainment has appointed Chinese actor Jing Boran as global brand ambassador for City of Dreams Macau, launching the 'Be A Dreamer' campaign. This strategic initiative aims to position the integrated resort as a luxury destination blending hospitality, art, and culture, enhancing its B2C market appeal. Ballet dancer Tan Yuan Yuan has also been named a 'Friend of the Brand'.","focusai_entities":"Melco Resorts & Entertainment, Jing Boran, City of Dreams Macau, Tan Yuan Yuan","focusai_location":"Macau","focusai_target_profile":"ceo_executive (0.9), operator_casino (0.85), marketing_crm (0.95), investor_analyst (0.8), journalist_researcher (0.8)","focusai_suggestions":[{"label":"Campaign ROI Projections?","query":"What are Melco's projected GGR and NGR uplift expectations from the 'Be A Dreamer' campaign, particularly concerning its premium segment penetration in key Asian markets?"},{"label":"Competitive Landscape Impact?","query":"How does this high-profile brand ambassador strategy differentiate City of Dreams Macau within the highly competitive integrated resort market, and what competitive responses are anticipated from rival operators?"}],"footnotes":""},"categories":[157,16338],"tags":[25154,25153,18488],"class_list":["post-777038912","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news","category-east-asia-news","tag-be-a-dreamer","tag-city-of-dreams-macau","tag-melco-resorts"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777038912","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/226"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=777038912"}],"version-history":[{"count":3,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777038912\/revisions"}],"predecessor-version":[{"id":777038922,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777038912\/revisions\/777038922"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/777038913"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=777038912"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=777038912"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=777038912"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}