{"id":777038300,"date":"2026-02-23T08:05:00","date_gmt":"2026-02-23T11:05:00","guid":{"rendered":"https:\/\/focusgn.com\/asia-pacific\/?p=777038300"},"modified":"2026-04-21T14:10:35","modified_gmt":"2026-04-21T17:10:35","slug":"crown-melbourne-undergoes-us141-5m-revamp","status":"publish","type":"post","link":"https:\/\/focusgn.com\/asia-pacific\/crown-melbourne-undergoes-us141-5m-revamp","title":{"rendered":"Crown Melbourne to undergo US$141.5m revamp"},"content":{"rendered":"\n

The redevelopment aims to transform the facility with new food and drink venues, live entertainment and sustainability features.<\/p>\n\n\n\n\n\n\n\n

Australia.- Crown Melbourne has launched the first major makeover in its 30-year history. Crown will invest around AU$200m (US$141.5m) in the integrated resort complex in Victoria’s Southbank.<\/p>\n\n\n\n

The project will introduce around 15 new restaurants, bars and casual dining venues, many with views over the Yarra River, as well as upgraded public spaces and indoor-outdoor experiences to use Southbank\u2019s appeal as a lifestyle destination. There will be a riverside gastropub, terrace dining areas and a Riverwalk precinct intended to draw both locals and tourists, including during high-traffic events such as the Australian Grand Prix.<\/p>\n\n\n\n

The Palms will become the Crown Live Theatre, a performance space with seating for around 1,250 guests scheduled to open in late 2026 with a mix of Broadway-style shows, international residencies and large-scale live productions.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Bar and event areas within Crown Towers will be revamped along with the 28th-floor private events venue at Crown Metropol. Sustainability initiatives will include solar installations aimed at cutting carbon emissions by an estimated 23 per cent by 2027.<\/p>\n\n\n\n

According to the company, the initiative underscores Crown\u2019s strategic shift to diversify beyond traditional gambling into world-class food, beverage and entertainment experiences designed to appeal to broader audiences. \u201cThe project\u202fwill create around 2,000 construction jobs, accelerate Victoria\u2019s visitor economy, and reshape\u202fthe Crown we know today,\u201d said the company.\u00a0<\/p>\n\n\n\n

Crown Melbourne chief executive Ed Domingo told The Australian Financial Review: \u201cThis is really about repositioning Crown to be that again in the future for this next generation of customers and guests. Crown is very much open for business, as Victoria is open for business.\u201c<\/p>\n\n\n\n


<\/p>\n\n\n

\n\t\t\tSee also:<\/span><\/p>\n
\n\t\t\t\t\"\"<\/p>\n

\n\t\t\t\t\tSee also:<\/span> Crown Melbourne appoints Carter Bair as CMO<\/a>\n\t\t\t\t<\/p>\n<\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

The redevelopment aims to transform the facility with new food and drink venues, live entertainment and sustainability features.<\/p>\n","protected":false},"author":226,"featured_media":777038302,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"Crown Melbourne is undertaking a significant AU$200m redevelopment, its first major overhaul in 30 years, to diversify its offerings beyond traditional gaming. The project focuses on new food and beverage venues, live entertainment, upgraded public spaces, and sustainability features, aiming to attract a broader demographic and reposition the integrated resort. This strategic investment is expected to create 2,000 construction jobs and boost Victoria's visitor economy.","focusai_entities":"Crown Melbourne, Crown, Ed Domingo, The Australian Financial Review","focusai_location":"Australia, Victoria, Southbank, Yarra River","focusai_target_profile":"ceo_executive (1.0), regulator (0.8), compliance_legal (0.7), operator_casino (1.0), marketing_crm (0.9), investor_analyst (1.0), supplier_vendor (0.8), journalist_researcher (1.0)","focusai_suggestions":[{"label":"ROI Projections","query":"What are the projected return on investment (ROI) timelines and key performance indicators (KPIs) for Crown's AU$200m capital expenditure, particularly concerning the revenue mix shift from gaming to non-gaming verticals?"},{"label":"Regulatory Implications","query":"How will this strategic diversification impact Crown Melbourne's existing B2C licensing obligations and regulatory compliance frameworks, especially concerning responsible gambling provisions in the expanded entertainment and F&B zones?"}],"footnotes":""},"categories":[16336,157],"tags":[289,29,24735],"class_list":["post-777038300","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-australasia-news","category-business-news","tag-australia","tag-casino","tag-entertainment"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777038300","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/226"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=777038300"}],"version-history":[{"count":4,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777038300\/revisions"}],"predecessor-version":[{"id":777038324,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777038300\/revisions\/777038324"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/777038302"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=777038300"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=777038300"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=777038300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}