{"id":777038181,"date":"2026-02-19T05:03:37","date_gmt":"2026-02-19T08:03:37","guid":{"rendered":"https:\/\/focusgn.com\/asia-pacific\/?p=777038181"},"modified":"2026-04-21T14:16:29","modified_gmt":"2026-04-21T17:16:29","slug":"tabcorp-opens-rfp-for-media-and-creative-services","status":"publish","type":"post","link":"https:\/\/focusgn.com\/asia-pacific\/tabcorp-opens-rfp-for-media-and-creative-services","title":{"rendered":"Tabcorp reviews media and creative services"},"content":{"rendered":"\n

The Australian gambling operator has issued a request for proposals.<\/p>\n\n\n\n\n\n\n\n

Australia.- Tabcorp Holdings<\/strong> has launched a request for proposals (RFP) for media, sponsorship and creative services as it reassesses all existing partnerships. The company said the review is part of its normal operational cycle to evaluate the effectiveness of its advertising spend, which totalled AU$125m<\/strong> (US$88.4m) in FY2024\/25<\/strong>.<\/p>\n\n\n\n

Tabcorp\u2019s media planning and buying has been managed by OMD<\/strong> Australia<\/strong> for more than two decades. The company has also worked with a range of creative partners in recent years, including Accenture<\/strong> Song<\/strong> and Ogilvy<\/strong>, which took over creative duties in 2023. More recently, Bastion<\/strong> did creative work for the Shout <\/strong>campaign, promoting live sport and racing.<\/p>\n\n\n\n

The review comes as Tabcorp seeks to strengthen its position as a pure-play wagering and media business following the separation of its lotteries arm into The Lottery Corporation<\/strong> in 2022<\/strong> and the assumption of Gillon McLachlan<\/strong> as CEO in late 2024<\/strong>.<\/p>\n\n\n

\n\t\t\tSee also:<\/span><\/p>\n
\n\t\t\t\t\"\"<\/p>\n

\n\t\t\t\t\tSee also:<\/span> Tabcorp names David Grossman as general manager of strategy<\/a>\n\t\t\t\t<\/p>\n<\/p><\/div>\n<\/p><\/div>","protected":false},"excerpt":{"rendered":"

The Australian gambling operator has issued a request for proposals.<\/p>\n","protected":false},"author":2395,"featured_media":19875,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"Tabcorp Holdings has initiated a Request for Proposals (RFP) for its media, sponsorship, and creative services, re-evaluating existing partnerships and its AU$125m FY2024\/25 advertising spend. This strategic review aligns with Tabcorp's post-separation focus as a pure-play wagering and media entity, under new CEO Gillon McLachlan.","focusai_entities":"Tabcorp Holdings, OMD Australia, Accenture Song, Ogilvy, Bastion, The Lottery Corporation, Gillon McLachlan, David Grossman","focusai_location":"Australia","focusai_target_profile":"ceo_executive (0.9), regulator (0.7), compliance_legal (0.8), operator_casino (0.9), affiliate_publisher (0.7), product_ux (0.7), marketing_crm (1.0), investor_analyst (0.9), supplier_vendor (0.9), journalist_researcher (1.0)","focusai_suggestions":[{"label":"Tabcorp's Strategic Rationale","query":"What specific strategic objectives, beyond routine review, is Tabcorp aiming to achieve with this comprehensive media and creative RFP, particularly in the context of its pure-play wagering and media focus and new CEO appointment?"},{"label":"Impact on Market Share","query":"How might a significant shift in Tabcorp's advertising and creative strategy, potentially with new agency partners, impact its competitive positioning and market share within the Australian wagering vertical against key rivals?"}],"footnotes":""},"categories":[16336,157],"tags":[289,25128,25127],"class_list":["post-777038181","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-australasia-news","category-business-news","tag-australia","tag-omd-australia","tag-tabcorp-holdings"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777038181","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/2395"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=777038181"}],"version-history":[{"count":4,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777038181\/revisions"}],"predecessor-version":[{"id":777038191,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777038181\/revisions\/777038191"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/19875"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=777038181"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=777038181"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=777038181"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}