{"id":777037900,"date":"2026-02-11T09:04:01","date_gmt":"2026-02-11T12:04:01","guid":{"rendered":"https:\/\/focusgn.com\/asia-pacific\/?p=777037900"},"modified":"2026-04-21T14:29:16","modified_gmt":"2026-04-21T17:29:16","slug":"philippines-regulator-considers-ban-on-gambling-advertising","status":"publish","type":"post","link":"https:\/\/focusgn.com\/asia-pacific\/philippines-regulator-considers-ban-on-gambling-advertising","title":{"rendered":"Philippine regulator considers ban on gambling advertising"},"content":{"rendered":"\n

PAGCOR said it’s considering a complete ban on TV and radio ads.<\/p>\n\n\n\n\n\n\n\n

The Philippines.- The Philippine Amusement and Gaming Corporation (PAGCOR) is considering stricter controls on advertising. Appearing before the Senate Committee on Games and Amusement, Chairman and CEO Alejandro Tengco noted that gambling advertisements are already banned during primetime television and radio slots between 5.30pm and 8.30pm but said the regulator is now considering a ban across all broadcast hours.<\/p>\n\n\n\n

Tengco said PAGCOR and the Advertising Standards Council (ASC) are reviewing whether to extend the restriction throughout the day. While some broadcasters have requested permission to air ads during off-peak hours to protect advertising revenue, Tengco said, \u201cIf it\u2019s possible to completely ban them, that\u2019s what we want to enforce.\u201d<\/p>\n\n\n\n

The renewed scrutiny comes as senators examine concerns that weak enforcement could expose minors to gambling. Committee chair Senator Erwin Tulfo<\/strong> said gambling regulation is now \u201ca matter of consumer protection, digital safety, and protection of the financial system.\u201d<\/p>\n\n\n\n

PAGCOR is tightening its know-your-customer (KYC) requirements to close loopholes that previously allowed users to access platforms before completing identity verification.<\/p>\n\n\n\n

\u201cWe are now tightening the rules so that even before they can deposit, they must already submit their initial KYC requirements,\u201d said Jessa Mariz Fernandez<\/strong>, officer-in-charge of PAGCOR\u2019s Electronic Gaming Licensing Department.<\/p>\n\n\n\n

Under the revised process, players must provide their full name, contact details, a valid government-issued ID and a real-time selfie with the ID before making a deposit. The move aims to prevent the use of borrowed or fake identities, an issue repeatedly raised during earlier hearings.<\/p>\n\n\n\n

During the hearing, Tengco clarified that while there are around 32 million registered online gaming accounts in the country, active players number closer to 10 million, noting that many users maintain multiple accounts.<\/p>\n\n\n

\n\t\t\tSee also:<\/span><\/p>\n
\n\t\t\t\t\"\"<\/p>\n

\n\t\t\t\t\tSee also:<\/span> New PAGCOR rules expected to trigger consolidation in Philippine online gaming market<\/a>\n\t\t\t\t<\/p>\n<\/p><\/div>\n<\/p><\/div>","protected":false},"excerpt":{"rendered":"

PAGCOR said it’s considering a complete ban on TV and radio ads.<\/p>\n","protected":false},"author":680,"featured_media":16906,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"PAGCOR is considering a complete ban on broadcast gambling advertisements and is implementing stricter Know Your Customer (KYC) protocols, requiring full identity verification prior to any deposit. These measures aim to enhance consumer protection, prevent underage gambling, and safeguard the financial system against fraudulent activities. The regulator is reviewing these changes with the Advertising Standards Council.","focusai_entities":"PAGCOR, Alejandro Tengco, Advertising Standards Council, ASC, Senator Erwin Tulfo, Jessa Mariz Fernandez","focusai_location":"Philippines","focusai_target_profile":"ceo_executive (0.95), regulator (1.0), compliance_legal (1.0), operator_casino (0.95), affiliate_publisher (0.9), product_ux (0.85), tech_data (0.8), marketing_crm (0.95), payments_fraud_aml (0.95), investor_analyst (0.9), supplier_vendor (0.8), journalist_researcher (1.0)","focusai_suggestions":[{"label":"Ad Ban Impact?","query":"What is the projected GGR impact for Philippine-licensed online operators if a complete broadcast advertising ban is implemented, and how will this affect player acquisition costs?"},{"label":"KYC Enforcement Details?","query":"How will PAGCOR's enhanced KYC requirements be enforced across existing and new licensees, and what are the penalties for non-compliance regarding pre-deposit identity verification?"}],"footnotes":""},"categories":[24628,156,158,16333],"tags":[24805,24898,4138,405,24617,24804],"class_list":["post-777037900","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-highlight-of-the-week","category-regulation-news","category-slider-home","category-south-east-asia-news","tag-advertisments","tag-gambling-advertising","tag-online-gambling","tag-pagcor","tag-responsible-gaming","tag-the-philippines"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777037900","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/680"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=777037900"}],"version-history":[{"count":4,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777037900\/revisions"}],"predecessor-version":[{"id":777037921,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777037900\/revisions\/777037921"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/16906"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=777037900"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=777037900"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=777037900"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}