{"id":777037729,"date":"2026-02-06T10:05:23","date_gmt":"2026-02-06T13:05:23","guid":{"rendered":"https:\/\/focusgn.com\/asia-pacific\/?p=777037729"},"modified":"2026-04-21T14:37:33","modified_gmt":"2026-04-21T17:37:33","slug":"sportradar-expands-premium-cricket-services-with-custom-bet-feature-ahead-of-global-championship-tournament","status":"publish","type":"post","link":"https:\/\/focusgn.com\/asia-pacific\/sportradar-expands-premium-cricket-services-with-custom-bet-feature-ahead-of-global-championship-tournament","title":{"rendered":"Sportradar expands Premium Cricket Services with \u201cCustom Bet\u201d feature ahead of Global Championship Tournament"},"content":{"rendered":"\n

Offering delivers a more personalised and immersive betting experience for cricket fans.<\/p>\n\n\n\n\n\n\n\n

Press release.-\u00a0Sportradar<\/a> has announced the launch of Custom Bet<\/strong>, a bet builder feature within its Premium Cricket Services<\/strong> (PCS). This new offering launches ahead of the Men\u2019s T20 World Cup co-hosted by India and Sri Lanka over the next month, one of the year\u2019s most-watched cricket sporting events.<\/p>\n\n\n\n

Custom Bet is a flexible bet builder that allows fans to design their own wagers by combining selections across player performances, team milestones, and match events in a single bet slip. Sixteen additional markets are also now available, including top batter and bowler in both innings and match, highest first over, highest opening partnership, match fours and sixes.<\/p>\n\n\n\n

The feature will be available pre-match across all top-tier men\u2019s T20 fixtures globally<\/strong>, with live betting integration expected ahead of the next Indian Premier League (IPL) season beginning in March. Built on Sportradar\u2019s industry-leading cricket APIs, Custom Bet can be implemented by operators already using Sportradar cricket betting solutions.<\/p>\n\n\n\n

Will Winzor<\/strong>, head of Premium Cricket Services, Sportradar<\/a>, said, “Cricket\u2019s complexity has historically made it challenging to deliver a comprehensive betting portfolio. By leveraging our Premium Cricket Services and advanced APIs, Custom Bet ensures operators can deliver these complex, data-driven betting options reliably and at scale, while providing fans a more entertaining experience.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Offering delivers a more personalised and immersive betting experience for cricket fans.<\/p>\n","protected":false},"author":680,"featured_media":34673,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":true,"is_interview":false,"is_opinion":false,"focusai_summary":"Sportradar has launched \"Custom Bet,\" a bet builder feature within its Premium Cricket Services, enabling operators to offer more personalized and complex wagering options for cricket fans. Leveraging Sportradar's advanced APIs, this B2B solution is available pre-match for top-tier T20 fixtures globally, with live betting integration planned for the upcoming IPL season. The offering aims to enhance the betting experience by allowing combination wagers and introducing 16 new markets, addressing the historical complexity of cricket betting.","focusai_entities":"Sportradar, Custom Bet, Premium Cricket Services (PCS), Will Winzor, Men\u2019s T20 World Cup, Indian Premier League (IPL)","focusai_location":"India, Sri Lanka","focusai_target_profile":"ceo_executive (0.9), regulator (0.7), compliance_legal (0.8), operator_casino (1.0), affiliate_publisher (0.7), product_ux (0.9), tech_data (0.9), marketing_crm (0.8), payments_fraud_aml (0.7), investor_analyst (0.9), supplier_vendor (1.0), journalist_researcher (0.9)","focusai_suggestions":[{"label":"Operator Integration Challenges","query":"What are the anticipated technical and operational challenges for existing Sportradar clients integrating the Custom Bet feature, particularly concerning data latency and real-time odds generation for complex parlay combinations?"},{"label":"Regulatory Scrutiny Impact","query":"How might the introduction of highly customizable bet builders and expanded markets influence regulatory scrutiny regarding responsible gambling frameworks and market integrity, especially in emerging jurisdictions?"}],"footnotes":""},"categories":[2234,24777],"tags":[23849],"class_list":["post-777037729","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emea","category-partner-news","tag-sportradar","press-release"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777037729","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/680"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=777037729"}],"version-history":[{"count":3,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777037729\/revisions"}],"predecessor-version":[{"id":777037756,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777037729\/revisions\/777037756"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/34673"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=777037729"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=777037729"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=777037729"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}