{"id":777035570,"date":"2025-12-04T07:47:55","date_gmt":"2025-12-04T10:47:55","guid":{"rendered":"https:\/\/focusgn.com\/asia-pacific\/?p=777035570"},"modified":"2026-04-21T16:21:52","modified_gmt":"2026-04-21T19:21:52","slug":"betmakers-signs-agreement-to-launch-crownbet-in-australia","status":"publish","type":"post","link":"https:\/\/focusgn.com\/asia-pacific\/betmakers-signs-agreement-to-launch-crownbet-in-australia","title":{"rendered":"BetMakers named tech provider for CrownBet in Australia"},"content":{"rendered":"\n

Betfair aims to launch CrownBet in the first quarter of 2026.<\/p>\n\n\n\n\n\n\n\n

Australia.- BetMakers Technology Group<\/strong> has signed an exclusive five-year agreement with Betfair Australia<\/strong> to serve as the sole technology provider for the launch of CrownBet<\/strong>. The new wagering brand is scheduled to debut in early 2026<\/strong>.<\/p>\n\n\n\n

Under the deal, BetMakers will deliver its wagering stack, including a customised deployment of its Apollo platform<\/strong>, trading and risk management services, a content engine and the platform\u2019s core technologies. Commercial terms include a blend of fixed fees and revenue-share payments.<\/p>\n\n\n\n

Martin Tripp<\/strong>, BetMakers COO, said the partnership validates the scalability and flexibility of the Apollo platform. \u201cTo be selected by Betfair to power the return of CrownBet demonstrates the performance of our technology stack. By combining our platform with Betfair\u2019s industry expertise, we are confident we can deliver a market-leading wagering experience,\u201d he said.<\/p>\n\n\n\n

Amy Zavros<\/strong>, Betfair CEO, highlighted that the company is expanding its product offering by introducing fixed-odds wagering under the CrownBet brand. \u201cFollowing a rigorous evaluation process, BetMakers was the clear choice. Their technology and services provide the foundation we need to bring CrownBet to market at scale and complement our betting exchange,\u201d she added.<\/p>\n\n\n\n


<\/p>\n\n\n

\n\t\t\tSee also:<\/span><\/p>\n
\n\t\t\t\t\"\"<\/p>\n

\n\t\t\t\t\tSee also:<\/span> Greyhound Racing NSW to reduce number of racetracks<\/a>\n\t\t\t\t<\/p>\n<\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

Betfair aims to launch CrownBet in the first quarter of 2026.<\/p>\n","protected":false},"author":226,"featured_media":777020167,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"Betfair Australia has partnered with BetMakers Technology Group in an exclusive five-year agreement to launch the new CrownBet wagering brand in Q1 2026. BetMakers will provide its full wagering stack, including the Apollo platform and risk management services, under a commercial model combining fixed fees and revenue-share. This strategic move allows Betfair to expand its product offering into fixed-odds wagering, complementing its existing betting exchange operations.","focusai_entities":"Betfair Australia, BetMakers Technology Group, CrownBet, Martin Tripp, Amy Zavros","focusai_location":"Australia","focusai_target_profile":"ceo_executive (0.9), regulator (0.7), compliance_legal (0.8), operator_casino (0.9), affiliate_publisher (0.7), product_ux (0.8), tech_data (0.9), marketing_crm (0.8), payments_fraud_aml (0.7), investor_analyst (0.9), supplier_vendor (0.9), journalist_researcher (0.9)","focusai_suggestions":[{"label":"CrownBet GGR Impact?","query":"What are the projected Gross Gaming Revenue (GGR) and Net Gaming Revenue (NGR) contributions from CrownBet to Betfair Australia's overall portfolio, and how will this impact their existing betting exchange operations?"},{"label":"Regulatory Compliance Path?","query":"What specific regulatory hurdles and licensing requirements must be navigated for the CrownBet launch in Australia, particularly concerning platform certification and responsible gambling frameworks?"}],"footnotes":""},"categories":[16336,157],"tags":[289,25034,25033,25035],"class_list":["post-777035570","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-australasia-news","category-business-news","tag-australia","tag-betfair-australia","tag-betmakers-technology-group","tag-crownbet"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777035570","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/226"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=777035570"}],"version-history":[{"count":4,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777035570\/revisions"}],"predecessor-version":[{"id":777035617,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777035570\/revisions\/777035617"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/777020167"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=777035570"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=777035570"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=777035570"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}