{"id":777034931,"date":"2025-11-21T08:50:11","date_gmt":"2025-11-21T11:50:11","guid":{"rendered":"https:\/\/focusgn.com\/asia-pacific\/?p=777034931"},"modified":"2026-04-21T16:51:35","modified_gmt":"2026-04-21T19:51:35","slug":"resorts-world-genting-unveils-eufloria-at-signing-of-visit-malaysia-2026-mou","status":"publish","type":"post","link":"https:\/\/focusgn.com\/asia-pacific\/resorts-world-genting-unveils-eufloria-at-signing-of-visit-malaysia-2026-mou","title":{"rendered":"Resorts World Genting unveils Eufloria at signing of Visit Malaysia 2026 MoU"},"content":{"rendered":"\n

The casino operator will work with Tourism Malaysia to promote ecotourism and edutourism ahead of VM2026.<\/p>\n\n\n\n\n\n\n\n

Malaysia.- Resorts World Genting (RWG) has signed a Memorandum of Understanding with Tourism Malaysia to support the Visit Malaysia 2026 (VM2026) campaign. The agreement is intended to promote Malaysia\u2019s profile as a nature-driven travel destination.<\/p>\n\n\n\n

RWG will integrate VM2026 branding across its properties, participate in domestic promotional activities, and work closely with Tourism Malaysia on initiatives including familiarisation trips, curated experiences and influencer engagements. VM2026\u2019s goal is to attract 35.6 million visitors and generate MYR147.1bn (US$35bn) in tourism receipts.<\/p>\n\n\n\n

Eufloria, RWG\u2019s newest eco-focused attraction, was unveiled in an preview during the signing event. Spanning 12.5 acres, it features a 3.7-acre greenhouse and four thematic glasshouses for up to 8,000 visitors.\u00a0BUNGA 2026, a floral festival, is intended to highlight Malaysia\u2019s biodiversity and creative artistry from the first half of next year.<\/p>\n\n\n\n

Minister Tiong King Sing said the collaboration will help strengthen Malaysia\u2019s tourism appeal, noting that world-class horticultural attractions provide compelling reasons for local travellers to holiday within the country. RWG executive vice president Spencer Lee described the MoU as a milestone in advancing sustainable tourism, adding that initiatives like Eufloria and BUNGA 2026 will \u201cinspire accessible learning experiences for all\u201d while showcasing Malaysia\u2019s natural and cultural heritage.<\/p>\n\n\n

\n\t\t\tSee also:<\/span><\/p>\n
\n\t\t\t\t\"\"<\/p>\n

\n\t\t\t\t\tSee also:<\/span> Genting Bhd pushes past 60% ownership in Genting Malaysia<\/a>\n\t\t\t\t<\/p>\n<\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

The casino operator will work with Tourism Malaysia to promote ecotourism and edutourism ahead of VM2026.<\/p>\n","protected":false},"author":680,"featured_media":17082,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"Resorts World Genting (RWG), a prominent casino operator, has formalized a Memorandum of Understanding with Tourism Malaysia to bolster the Visit Malaysia 2026 (VM2026) campaign. This strategic collaboration aims to significantly enhance Malaysia's profile as a nature-driven travel destination, with RWG integrating VM2026 branding across its properties and launching new eco-focused attractions like Eufloria and BUNGA 2026. The initiative targets attracting 35.6 million visitors and generating MYR147.1bn (US$35bn) in tourism receipts, diversifying revenue streams for the integrated resort.","focusai_entities":"Resorts World Genting, Tourism Malaysia, Minister Tiong King Sing, Spencer Lee, Genting Bhd, Genting Malaysia","focusai_location":"Malaysia","focusai_target_profile":"ceo_executive (0.85), regulator (0.7), operator_casino (0.9), investor_analyst (0.9), supplier_vendor (0.75), journalist_researcher (0.9)","focusai_suggestions":[{"label":"RWG ROI on VM2026?","query":"What is the projected return on investment for Resorts World Genting from its strategic capital deployment into the VM2026 campaign and new eco-attractions, considering the targeted tourism receipts?"},{"label":"Non-Gaming Revenue Impact?","query":"How is this significant investment in ecotourism and edutourism expected to alter Resorts World Genting's non-gaming revenue contribution as a percentage of its total gross revenue (GGR) by 2026?"}],"footnotes":""},"categories":[157,16333],"tags":[226,23922,24680],"class_list":["post-777034931","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news","category-south-east-asia-news","tag-malaysia","tag-resorts-world-genting","tag-tourism"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777034931","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/680"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=777034931"}],"version-history":[{"count":4,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777034931\/revisions"}],"predecessor-version":[{"id":777034940,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777034931\/revisions\/777034940"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/17082"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=777034931"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=777034931"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=777034931"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}