{"id":777033322,"date":"2025-10-20T08:15:02","date_gmt":"2025-10-20T11:15:02","guid":{"rendered":"https:\/\/focusgn.com\/asia-pacific\/?p=777033322"},"modified":"2026-04-21T18:03:55","modified_gmt":"2026-04-21T21:03:55","slug":"okada-manila-appoints-shirley-tam-as-executive-vp-of-casino-marketing","status":"publish","type":"post","link":"https:\/\/focusgn.com\/asia-pacific\/okada-manila-appoints-shirley-tam-as-executive-vp-of-casino-marketing","title":{"rendered":"Okada Manila appoints Shirley Tam as executive VP of casino marketing"},"content":{"rendered":"\n

Tam has over 24 years of experience in the casino industry.<\/p>\n\n\n\n\n\n\n\n

The Philippines.- Shirley Tam<\/strong> was appointed as executive vice president of casino marketing at Okada Manila<\/strong> in September. Tam served as senior vice president of Premium Marketing at Okada Manila from October 2018 to August 2021 and more recently as chief casino marketing officer at Inspire Entertainment Resort <\/strong>in South Korea.<\/p>\n\n\n\n

She began her career at the Caesar\u2019s Windsor casino in Ontario, Canada, and moved to Macau in 2006 to work at The Venetian Macao. She has also served in senior marketing positions at Galaxy Entertainment Group, Wynn Macau and Genting Hong Kong.<\/p>\n\n\n

\n
\"\"
Shirley Tam.<\/figcaption><\/figure>\n<\/div>\n\n\n

Last week, Tiger Resort, Leisure and Entertainment (TRLEI), the operator of\u00a0Okada Manila<\/strong>, shared financial results for Q3, 2025<\/a>. Gross gaming revenue (GGR) was down 15 per cent in year-on-year terms to PHP6.98bn (US$119.9m). In\u00a0quarter-on-quarter terms<\/a>, GGR was down by 1.8 per cent. <\/p>\n\n\n\n

TRLEI recently announced a change in leadership<\/a> for the casino with president and chief operating officer Byron Yip<\/strong> stepping after seven years. Nobuki Sato<\/strong>, previously senior executive officer and chief financial officer of Universal Entertainment Corporation (UEC), assumed the role on September 15.<\/p>\n\n\n

\n\t\t\tSee also:<\/span><\/p>\n
\n\t\t\t\t\"\"<\/p>\n

\n\t\t\t\t\tSee also:<\/span> Macau VIP baccarat revenue up 29% in Q3<\/a>\n\t\t\t\t<\/p>\n<\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

Tam has over 24 years of experience in the casino industry.<\/p>\n","protected":false},"author":226,"featured_media":777025315,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"Okada Manila has announced significant leadership changes, appointing Shirley Tam as Executive Vice President of Casino Marketing and Nobuki Sato as President and COO, replacing Byron Yip. Concurrently, its operator, TRLEI, reported a 15% year-on-year decline in Q3 2025 GGR to PHP6.98bn, signaling potential strategic shifts amidst market challenges. These executive transitions and financial performance indicators are critical for industry stakeholders assessing market dynamics in the Philippines.","focusai_entities":"Shirley Tam, Okada Manila, Inspire Entertainment Resort, Caesar\u2019s Windsor, The Venetian Macao, Galaxy Entertainment Group, Wynn Macau, Genting Hong Kong, Tiger Resort, Leisure and Entertainment (TRLEI), Byron Yip, Nobuki Sato, Universal Entertainment Corporation (UEC)","focusai_location":"Philippines, South Korea, Ontario, Canada, Macau","focusai_target_profile":"ceo_executive (0.9), regulator (0.7), operator_casino (0.95), marketing_crm (0.9), investor_analyst (0.95), supplier_vendor (0.7), journalist_researcher (0.9)","focusai_suggestions":[{"label":"Okada Manila Strategy Shift?","query":"What strategic shifts in premium marketing and operational focus might be anticipated at Okada Manila following the appointments of Shirley Tam and Nobuki Sato, particularly in light of the Q3 GGR decline?"},{"label":"GGR Decline Impact?","query":"How might the 15% year-on-year GGR decline at Okada Manila impact its capital expenditure plans, market positioning, and competitive response to regional integrated resorts?"}],"footnotes":""},"categories":[157,16333],"tags":[24947,8986,24942],"class_list":["post-777033322","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news","category-south-east-asia-news","tag-gaming-machine","tag-okada-manila","tag-vip-revenue"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777033322","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/226"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=777033322"}],"version-history":[{"count":5,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777033322\/revisions"}],"predecessor-version":[{"id":777033367,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777033322\/revisions\/777033367"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/777025315"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=777033322"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=777033322"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=777033322"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}