{"id":777032721,"date":"2025-10-07T09:38:59","date_gmt":"2025-10-07T12:38:59","guid":{"rendered":"https:\/\/focusgn.com\/asia-pacific\/?p=777032721"},"modified":"2026-04-21T18:26:33","modified_gmt":"2026-04-21T21:26:33","slug":"evenbet-gaming-trends-report-highlights-regulation-as-most-pressing-industry-concern-and-marketing-as-key-focus-area-in-2025","status":"publish","type":"post","link":"https:\/\/focusgn.com\/asia-pacific\/evenbet-gaming-trends-report-highlights-regulation-as-most-pressing-industry-concern-and-marketing-as-key-focus-area-in-2025","title":{"rendered":"EvenBet Gaming Trends Report highlights regulation as most pressing industry concern and marketing as key focus area in 2025"},"content":{"rendered":"\n<p>Research from over 700 igaming professionals sheds light on industry-wide challenges and trends.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Special report.-<a href=\"https:\/\/focusgn.com\/asia-pacific\/the-smart-approach-to-casino-promotions-according-to-evenbet-gaming\" data-type=\"link\" data-id=\"https:\/\/focusgn.com\/asia-pacific\/the-smart-approach-to-casino-promotions-according-to-evenbet-gaming\" target=\"_blank\" rel=\"noreferrer noopener\"> EvenBet Gaming<\/a> has published the latest edition of its annual industry research report, <strong>iGaming Future 2026: Core Trends and Challenges<\/strong>, revealing regulatory headwinds across key emerging and mature markets as the main barrier for business growth.<\/p>\n\n\n\n<p>EvenBet&#8217;s findings cite turbulent regulatory frameworks &#8211; including wagering and bonus restrictions in the UK, tax hikes in the Netherlands and Brazil, sweepstakes uncertainty in the US, and reforms across key Asian markets &#8211; as standout areas for concern. As a result, organisations are dedicating greater resources to ensuring that<strong> tailored solutions comply with regional laws<\/strong>.<\/p>\n\n\n\n<p><strong>Competition <\/strong>once again ranked as the second most prevalent issue, fuelled by the race to acquire market share in the newly regulated <strong>Brazilian igaming market<\/strong> and in burgeoning African jurisdictions such as <strong>Nigeria<\/strong>. Despite Brazil&#8217;s constantly evolving regulations, it remains a market with long-term growth potential due to its population size and passionate sporting culture, while Nigeria has been pinpointed as a promising market due to its improving technological infrastructure, including mobile and 5G penetration.<\/p>\n\n\n\n<p>In terms of key areas of focus, the report highlights the<strong> growing importance of marketing <\/strong>in commercial strategies. Marketing activity emerged as the top business priority in 2025, climbing from fifth place in 2024 and surpassing last year&#8217;s focus on expansion. This reflects the continued surge of social media, driven by rich audio-visual content, audience segmentation potential, and the heightened impact of influencers, allowing companies to cater to a generation of mobile-first consumers.<\/p>\n\n\n\n<p><a href=\"https:\/\/focusgn.com\/asia-pacific\/evenbet-gaming-analyses-south-africas-poker-scene-growth-potential-in-a-tough-market\" data-type=\"link\" data-id=\"https:\/\/focusgn.com\/asia-pacific\/evenbet-gaming-analyses-south-africas-poker-scene-growth-potential-in-a-tough-market\" target=\"_blank\" rel=\"noreferrer noopener\">EvenBet Gaming<\/a>&#8216;s detailed report also delves into the latest priorities shaping product innovation, the preferred marketing channels of igaming professionals, and the factors influencing successful talent acquisition:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Personalisation dominated product development strategies, with advertising restrictions and soaring acquisition costs shifting emphasis to retention through AI-powered gamification engines.<\/li>\n\n\n\n<li>Social media stood out as the primary channel for company marketing and monitoring industry updates, ahead of conferences and trade media.<\/li>\n\n\n\n<li>LinkedIn dominated as the most popular platform in Europe, particularly with CEOs, while Facebook was preferred in Asia.<\/li>\n\n\n\n<li>A dynamic and expanding business ranked as the most important factor for attracting talent, followed by a professional and supportive team and an established brand.<\/li>\n\n\n\n<li>The importance of high salaries declined year-on-year, dropping from second to fourth, showcasing that employees increasingly judge workplace value beyond compensation.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Research from over 700 igaming professionals sheds light on industry-wide challenges and trends.<\/p>\n","protected":false},"author":680,"featured_media":777032722,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":true,"is_interview":false,"is_opinion":false,"focusai_summary":"EvenBet Gaming's \"iGaming Future 2026\" report identifies turbulent regulatory frameworks across key markets (UK, Netherlands, Brazil, US, Asia) as the primary barrier to business growth, necessitating increased compliance investment. Intense competition in emerging jurisdictions like Brazil and Nigeria also poses a significant challenge. The report highlights marketing as the top business priority for 2025, driven by social media and personalization, alongside a strategic shift towards retention-focused product innovation via AI-powered gamification.","focusai_entities":"EvenBet Gaming","focusai_location":"UK, Netherlands, Brazil, US, Asia, Nigeria, Europe","focusai_target_profile":"ceo_executive (0.95), regulator (0.9), compliance_legal (0.95), operator_casino (0.95), affiliate_publisher (0.75), product_ux (0.9), tech_data (0.75), marketing_crm (0.95), investor_analyst (0.95), supplier_vendor (0.9), journalist_researcher (0.95)","focusai_suggestions":[{"label":"Regulatory Compliance Investment","query":"How are iGaming operators specifically reallocating capital expenditure and operational resources to address the identified regulatory headwinds across the UK, Netherlands, Brazil, and Asian markets?"},{"label":"Marketing ROI & Retention","query":"Given marketing's ascent to the top business priority for 2025, what specific metrics are operators using to measure the ROI of social media and influencer campaigns, particularly in driving retention through AI-powered gamification?"}],"footnotes":""},"categories":[2234,24777],"tags":[24422],"class_list":["post-777032721","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emea","category-partner-news","tag-evenbet-gaming","press-release"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777032721","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/680"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=777032721"}],"version-history":[{"count":3,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777032721\/revisions"}],"predecessor-version":[{"id":777032769,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777032721\/revisions\/777032769"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/777032722"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=777032721"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=777032721"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=777032721"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}