{"id":777032046,"date":"2025-09-23T10:46:07","date_gmt":"2025-09-23T13:46:07","guid":{"rendered":"https:\/\/focusgn.com\/asia-pacific\/?p=777032046"},"modified":"2026-04-21T18:54:01","modified_gmt":"2026-04-21T21:54:01","slug":"australian-broadcaster-sbs-to-launch-world-first-gambling-ad-block","status":"publish","type":"post","link":"https:\/\/focusgn.com\/asia-pacific\/australian-broadcaster-sbs-to-launch-world-first-gambling-ad-block","title":{"rendered":"Australian broadcaster SBS to launch world-first gambling ad block"},"content":{"rendered":"\n

It’s the first broadcaster to allow viewers to block gambling ads on its streaming platform.<\/p>\n\n\n\n\n\n\n\n

Australia.- The Special Broadcasting Service<\/strong> (SBS) has become the first global broadcaster to allow viewers to permanently block gambling advertisements<\/strong> on a streaming platform. The feature will be launched on SBS On Demand by 2026. <\/p>\n\n\n\n

The full rollout follows a trial in 2024 and is intended to allow viewer choice while preserving funding from the gaming industry. The feature allows viewers to customise their ad experience, specifically removing gambling ads. By using ad-insertion technology, SBS tags and replaces gambling ads for users who opt out.<\/p>\n\n\n\n

During the 2024 trial, SBS reported a 45 per cent drop in advertising-related complaints, a result former SBS Chair George Savvides<\/strong> called \u201cremarkable.\u201d He described the move as a public health measure and and industry innovation and encouraged other broadcasters to adopt similar systems. \u201cThere\u2019s no reason commercial networks can\u2019t follow SBS\u2019s lead,\u201d he said.<\/p>\n\n\n\n

Advocacy groups like the Alliance for Gambling Reform<\/strong> have praised the move. The technology could potentially extend to other ad categories, such as alcohol or payday loans.<\/p>\n\n\n

\n\t\t\tSee also:<\/span><\/p>\n
\n\t\t\t\t\"\"<\/p>\n

\n\t\t\t\t\tSee also:<\/span> Mixi consolidates control over PointsBet<\/a>\n\t\t\t\t<\/p>\n<\/p><\/div>\n<\/p><\/div>","protected":false},"excerpt":{"rendered":"

It’s the first broadcaster to allow viewers to block gambling ads on its streaming platform.<\/p>\n","protected":false},"author":680,"featured_media":777032052,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"Australia's Special Broadcasting Service (SBS) is set to become the first global broadcaster to implement a permanent gambling ad-blocking feature on its streaming platform, SBS On Demand, by 2026. This initiative, following a successful 2024 trial that reduced ad-related complaints by 45%, aims to enhance viewer choice and public health while preserving funding through advanced ad-insertion technology. The move sets a precedent for media companies and could extend to other ad categories.","focusai_entities":"Special Broadcasting Service, SBS On Demand, George Savvides, Alliance for Gambling Reform, Mixi, PointsBet","focusai_location":"Australia","focusai_target_profile":"ceo_executive (0.9), regulator (0.95), compliance_legal (0.9), operator_casino (0.85), product_ux (0.8), tech_data (0.85), marketing_crm (0.85), investor_analyst (0.9), supplier_vendor (0.8), journalist_researcher (0.9)","focusai_suggestions":[{"label":"Impact on Broadcaster Revenue?","query":"What are the projected financial implications for SBS and other broadcasters if this opt-out ad-blocking model for gambling content becomes a widespread industry standard?"},{"label":"Operator Marketing Adaptation?","query":"How will iGaming operators strategically adapt their B2C media buying and marketing channel diversification in markets where similar ad-blocking capabilities are implemented?"}],"footnotes":""},"categories":[16336,157],"tags":[24805,289,24917],"class_list":["post-777032046","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-australasia-news","category-business-news","tag-advertisments","tag-australia","tag-special-broadcasting-service"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777032046","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/680"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=777032046"}],"version-history":[{"count":3,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777032046\/revisions"}],"predecessor-version":[{"id":777032075,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777032046\/revisions\/777032075"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/777032052"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=777032046"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=777032046"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=777032046"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}