{"id":777031558,"date":"2025-09-11T08:34:45","date_gmt":"2025-09-11T11:34:45","guid":{"rendered":"https:\/\/focusgn.com\/asia-pacific\/?p=777031558"},"modified":"2026-04-21T19:16:02","modified_gmt":"2026-04-21T22:16:02","slug":"australian-government-reportedly-starts-to-move-on-gambling-ad-reform","status":"publish","type":"post","link":"https:\/\/focusgn.com\/asia-pacific\/australian-government-reportedly-starts-to-move-on-gambling-ad-reform","title":{"rendered":"Australian government reportedly starts to move on gambling ad reform"},"content":{"rendered":"\n<p>Labor wants to get the legislation before parliament this year.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Australia.- The federal government reportedly plans to  introduce legislation to <a href=\"https:\/\/focusgn.com\/asia-pacific\/action-on-sports-betting-ads-in-australia-put-on-hold\" target=\"_blank\" rel=\"noreferrer noopener\">reform gambling advertising<\/a> before the end of the parliamentary year. The Straight reports that communications minister Anika Wells has been in discussions with key stakeholders in the wagering, advertising and media industries.<\/p>\n\n\n\n<p>Advertising reform was among 31 recommendations to emerge from a 2023 parliamentary inquiry into online gambling and its impacts. The report called for a ban on all forms of advertising for online gambling, to be phased in over three years, as well as the establishment of a national gambling regulator to oversee licensing and regulation nationwide.<\/p>\n\n\n\n<p>Under proposals leaked to the media in August last year, gambling ads on television would be restricted to two per hour between 6am and 10pm, with bans around sports events and children\u2019s TV times. A total ban on online advertising in the wagering category seems less likely due to concerns that it would benefit grey or black market operators.<\/p>\n\n\n\n<p>In August, Prime minister Anthony Albanese expressed caution on <a href=\"https:\/\/focusgn.com\/asia-pacific\/australian-pm-cautious-on-gambling-ad-ban\" data-type=\"link\" data-id=\"https:\/\/focusgn.com\/asia-pacific\/australian-pm-cautious-on-gambling-ad-ban\" target=\"_blank\" rel=\"noreferrer noopener\">calls for a ban<\/a> despite pressure from reform advocates\u00a0and recommendations from parliamentary inquiries, but opposition and anti-gambling advocates continue to say a ban is needed.<\/p>\n\n\n\n<p>In October,\u00a0the Australian Greens party\u00a0submitted the Communications Legislation Amendment (Regional Broadcasting Continuity) Bill 2024, prompted by \u201ccontinued delays by the government\u201d in introducing the total ban. However, the bill was rejected in the Senate. The Greens plan to reintroduce it when parliament resumes in February.<\/p>\n\n\n\n<p><br><\/p>\n\n\n<div id=\"see-also-container\">\n\t\t\t<span class=\"see-also-label\">See also:<\/span><\/p>\n<div class=\"related-article\">\n\t\t\t\t<img decoding=\"async\" class=\"related-article__thumbnail\" src=\"https:\/\/focusgn.com\/asia-pacific\/wp-content\/uploads\/sites\/5\/2025\/08\/Anthony_Albanese_portrait-300x200.jpg\" alt=\"\"><\/p>\n<p class=\"related-article__text\">\n\t\t\t\t\t<span class=\"see-also-label-strong\">See also:<\/span> <a href='https:\/\/focusgn.com\/asia-pacific\/australian-pm-cautious-on-gambling-ad-ban'>Australian PM still cautious on gambling ad ban<\/a>\n\t\t\t\t<\/p>\n<\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Labor wants to get the legislation before parliament this year.<\/p>\n","protected":false},"author":226,"featured_media":777031561,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"The Australian federal government plans to introduce legislation this year to reform gambling advertising, following a 2023 parliamentary inquiry that recommended a phased ban on online ads and a national regulator. While a total online advertising ban faces concerns over benefiting grey markets and political caution, the proposed reforms signal significant changes for the wagering, advertising, and media industries.","focusai_entities":"Anika Wells, Anthony Albanese, Australian Greens party, Labor","focusai_location":"Australia","focusai_target_profile":"ceo_executive (0.95), regulator (0.98), compliance_legal (0.97), operator_casino (0.96), affiliate_publisher (0.95), marketing_crm (0.97), investor_analyst (0.95), supplier_vendor (0.75), journalist_researcher (0.98)","focusai_suggestions":[{"label":"GGR Impact Analysis","query":"What is the projected GGR impact of a phased online advertising ban on Australian licensed operators, considering potential shifts to grey market channels?"},{"label":"National Regulator Framework","query":"How would the establishment of a national gambling regulator alter the existing B2B\/B2C licensing and compliance frameworks across Australian jurisdictions?"}],"footnotes":""},"categories":[16336,154],"tags":[289,24898],"class_list":["post-777031558","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-australasia-news","category-legislation-news","tag-australia","tag-gambling-advertising"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777031558","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/226"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=777031558"}],"version-history":[{"count":5,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777031558\/revisions"}],"predecessor-version":[{"id":777031574,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777031558\/revisions\/777031574"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/777031561"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=777031558"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=777031558"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=777031558"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}