{"id":777031496,"date":"2025-09-10T08:36:15","date_gmt":"2025-09-10T11:36:15","guid":{"rendered":"https:\/\/focusgn.com\/asia-pacific\/?p=777031496"},"modified":"2026-04-21T19:18:32","modified_gmt":"2026-04-21T22:18:32","slug":"jeju-shinhwa-world-rebrands-its-casino-to-les-a-casino","status":"publish","type":"post","link":"https:\/\/focusgn.com\/asia-pacific\/jeju-shinhwa-world-rebrands-its-casino-to-les-a-casino","title":{"rendered":"Jeju Shinhwa World casino rebranded as LES A Casino"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The new name replaces the Landing brand.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\">South Korea.- <strong>Shin Hwa World <\/strong>has renamed the casino at its <strong>Jeju Shinhwa World<\/strong> resort as <strong>\u201cLES A Casino,\u201d<\/strong> replacing the Landing Casino brand. According to the company, the rebranding is part of an effort to increase its market presence and attract new visitors.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The logo has been designed around the letter A, chosen to represent the beginning of the alphabet and an ambition to be the <strong>\u201cfirst and best\u201d<\/strong> in the casino sector. The name also highlights an ambition to strengthen services and business capabilities, the company said. It said it plans to accelerate efforts to target <strong>Northeast Asian markets<\/strong> such as Japan while also developing new markets.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"594\" src=\"https:\/\/focusgn.com\/asia-pacific\/wp-content\/uploads\/sites\/5\/2025\/03\/Jeju-Shinhwa-World.jpg\" alt=\"Jeju Shinhwa World.\" class=\"wp-image-777024665\" \/><figcaption class=\"wp-element-caption\">Jeju Shinhwa World.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><br><\/p>\n\n\n<div id=\"see-also-container\">\n\t\t\t<span class=\"see-also-label\">See also:<\/span><\/p>\n<div class=\"related-article\">\n\t\t\t\t<img decoding=\"async\" class=\"related-article__thumbnail\" src=\"https:\/\/focusgn.com\/asia-pacific\/wp-content\/uploads\/sites\/5\/2021\/03\/Paradise-Co-appoints-new-CEO-300x200.jpg\" alt=\"\"><\/p>\n<p class=\"related-article__text\">\n\t\t\t\t\t<span class=\"see-also-label-strong\">See also:<\/span> <a href='https:\/\/focusgn.com\/asia-pacific\/south-koreas-visa-exemption-for-chinese-tour-groups-to-start-in-september'>South Korea visa exemption for Chinese tour groups to start in September<\/a>\n\t\t\t\t<\/p>\n<\/p><\/div>\n<\/p><\/div>","protected":false},"excerpt":{"rendered":"<p>The new name replaces the Landing brand.<\/p>\n","protected":false},"author":226,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"Shin Hwa World has rebranded its casino at the Jeju Shinhwa World resort from \"Landing Casino\" to \"LES A Casino.\" This strategic initiative aims to enhance market presence, attract new patrons, and strengthen business capabilities, with a particular focus on expanding into Northeast Asian markets such as Japan.","focusai_entities":"Shin Hwa World, Landing","focusai_location":"South Korea, Jeju, Japan","focusai_target_profile":"ceo_executive (0.9), operator_casino (0.9), marketing_crm (0.85), investor_analyst (0.8), supplier_vendor (0.75), journalist_researcher (0.8)","focusai_suggestions":[{"label":"Market Penetration Strategy","query":"What specific market entry strategies and regulatory compliance frameworks will Shin Hwa World leverage to penetrate the highly competitive and regulated Japanese iGaming market?"},{"label":"Brand Equity Impact","query":"How will the \"LES A Casino\" rebranding impact existing brand equity and customer loyalty established under the \"Landing Casino\" identity, particularly among its core patron base?"}],"footnotes":""},"categories":[28,16338],"tags":[29,24896,152],"class_list":["post-777031496","post","type-post","status-publish","format-standard","hentry","category-casino-news","category-east-asia-news","tag-casino","tag-northeast-asian-markets","tag-south-korea"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777031496","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/226"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=777031496"}],"version-history":[{"count":3,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777031496\/revisions"}],"predecessor-version":[{"id":777031503,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777031496\/revisions\/777031503"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=777031496"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=777031496"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=777031496"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}