{"id":777031395,"date":"2025-09-08T11:11:27","date_gmt":"2025-09-08T14:11:27","guid":{"rendered":"https:\/\/focusgn.com\/asia-pacific\/?p=777031395"},"modified":"2026-04-21T19:22:41","modified_gmt":"2026-04-21T22:22:41","slug":"womens-cricket-in-india-why-it-is-profitable-affiliate-product-by-1xbet","status":"publish","type":"post","link":"https:\/\/focusgn.com\/asia-pacific\/womens-cricket-in-india-why-it-is-profitable-affiliate-product-by-1xbet","title":{"rendered":"Women&#8217;s cricket in India: why it is profitable affiliate product by 1xBet"},"content":{"rendered":"\n<p>Women\u2019s cricket in India is a thriving commercial product with a massive, engaged fan base and high betting potential, outpacing women\u2019s football due to its established infrastructure and cultural significance.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Press release.- Trying to compare women\u2019s cricket in India to women\u2019s football is a mistake that costs money. They are two different worlds: women\u2019s football in most countries is still building its audience and infrastructure, while women\u2019s cricket in India already works as a mature commercial product. In Europe or Brazil, women\u2019s football is still fighting for attention, but in India, <strong>women\u2019s cricket is a developed market with explosive growth and high betting potential<\/strong>. To anyone comparing women\u2019s cricket to any other women\u2019s sport, <a href=\"https:\/\/focusgn.com\/asia-pacific\/sai-sudharsans-rise-shreyas-iyers-clear-leadership-and-vaibhav-suryavanshis-debut-how-ipl-2025-influenced-fans-favourites-according-to-1xbet\" data-type=\"link\" data-id=\"https:\/\/focusgn.com\/asia-pacific\/sai-sudharsans-rise-shreyas-iyers-clear-leadership-and-vaibhav-suryavanshis-debut-how-ipl-2025-influenced-fans-favourites-according-to-1xbet\" target=\"_blank\" rel=\"noreferrer noopener\">1xBet<\/a> has facts that will change that view.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Reasons not to compare women\u2019s football with women\u2019s cricket in India<\/h2>\n\n\n\n<p><strong>Fan base already existed<\/strong><\/p>\n\n\n\n<p>The WPL uses the same T20 format as the IPL: same rules, commentator languages, and atmosphere. Viewers don\u2019t need to adjust\u2014they just get more of their favourite product. Also, women\u2019s cricket has support from male cricketers and their audiences. This ensures a fast start in attracting fans and a high conversion rate to bets.<\/p>\n\n\n\n<p><strong>Calendar without competition<\/strong><\/p>\n\n\n\n<p>Unlike women\u2019s football, which often shares attention with top men\u2019s leagues (EPL, La Liga, Brasileir\u00e3o), women\u2019s cricket in India airs in prime time without competition. The Women\u2019s T20 World Cup and WPL happen during separate times when there are no major men\u2019s tournaments. No overlap means maximum attention and reach. To watch women\u2019s football, fans need to actively switch from their usual content.<\/p>\n\n\n\n<p><strong>Proper packaging and accessibility<\/strong><\/p>\n\n\n\n<p>Viacom18 bought WPL rights for over US$100m and streams the tournament for free on India\u2019s top platform, JioCinema. Matches are easy to find, and advertising is widespread. Wide access directly boosts views and bets. In football, rights are split, and some content lacks promotion budget.<\/p>\n\n\n\n<p><strong>Strong cultural narrative<\/strong><\/p>\n\n\n\n<p><strong>Cricket is the nation\u2019s pride<\/strong>. Women\u2019s teams created a new emotional story \u2014 \u201cour girls can win for India.\u201d Cricket fans\u2019 emotional involvement increases betting frequency and player LTV. Football has fewer moments like this, and they quickly fade after the World Cup because the club season shifts attention back to men\u2019s matches.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why ignoring traffic to women\u2019s cricket is a mistake that costs profit<\/h2>\n\n\n\n<p>Women\u2019s cricket in India doesn\u2019t need to convince the audience \u2014 the fan base is already built, and interest is growing rapidly. Ignoring this market means leaving money to competitors.<\/p>\n\n\n\n<p><strong>Numbers that prove commercial potential<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>+103 per cent growth in search interest over one year. With 223 million monthly searches, this is a serious influence factor (Kantar India in Search).<\/li>\n\n\n\n<li>9.02 million TV viewers in India watched the WT20 2020 final (total \u2014 5.4 billion minutes viewed).<\/li>\n\n\n\n<li>192 million hours watched \u2014 global record for Women\u2019s T20 World Cup 2023 (+44 per cent from 2020).<\/li>\n\n\n\n<li>105 million TV viewers in India in 2023 (men\u2019s T20 WC 2022 had 167 million, but women\u2019s segment growth is much faster).<\/li>\n\n\n\n<li>1.64 billion video views of Women\u2019s ODI World Cup 2022 on ICC digital platforms \u2014 the highest digital result among all women\u2019s tournaments.<\/li>\n<\/ul>\n\n\n\n<p>The stereotype that \u201cwomen\u2019s sport isn\u2019t interesting\u201d is a myth that costs profit. According to <a href=\"https:\/\/focusgn.com\/asia-pacific\/1xbet-beginner-from-bengaluru-wins-nearly-e1m-on-crazy-time-in-a-month\" data-type=\"link\" data-id=\"https:\/\/focusgn.com\/asia-pacific\/1xbet-beginner-from-bengaluru-wins-nearly-e1m-on-crazy-time-in-a-month\" target=\"_blank\" rel=\"noreferrer noopener\">1xBet<\/a>, <strong>betting during women\u2019s championships (WPL, Women\u2019s Cricket World Cup) surpasses popular men\u2019s events<\/strong>, such as India vs Bangladesh matches, Bangladesh Premier League (BPL), and even English Premier League (EPL) games.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">ICC Women\u2019s Cricket World Cup 2025: an event not to miss<\/h2>\n\n\n\n<p>On 30 September 2025, India will host the 13th Women\u2019s One Day International (ODI) Cricket World Cup \u2014 2025 ICC Women\u2019s Cricket World Cup. This event occurs every four years, capturing the full attention of the cricket community and serving as a major platform for business.<\/p>\n\n\n\n<p>The tournament will take place at five venues in India and Sri Lanka, featuring full media integration, which will open unprecedented opportunities for brands and bookmakers.<\/p>\n\n\n\n<p>To help partners get the most from the 2025 ICC Women\u2019s Cricket World Cup, <a href=\"https:\/\/focusgn.com\/asia-pacific\/1xbet-strengthens-its-igaming-position-thanks-to-the-growing-popularity-of-1xgames-in-india\" data-type=\"link\" data-id=\"https:\/\/focusgn.com\/asia-pacific\/1xbet-strengthens-its-igaming-position-thanks-to-the-growing-popularity-of-1xgames-in-india\" target=\"_blank\" rel=\"noreferrer noopener\">1xBet <\/a>is launching a big promo \u2014 the World Cup Queens 2025 cricket tournament, where participants can win a MacBook Pro 16&#8243; M4, iPhone 16 Pro Max, Apple Watch Series 10, and other gadgets.<\/p>\n\n\n\n<p>Women\u2019s cricket in India is a product already built with infrastructure, broadcasts, fandom, and media. It\u2019s not an experiment but a business decision with proven ROI. <strong>The audience exists. Numbers are growing<\/strong>. The format is familiar. Most 1xPartners already work with women\u2019s cricket and show consistently strong results.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Women\u2019s cricket in India is a thriving commercial product with a massive, engaged fan base and high betting potential, outpacing women\u2019s football due to its established infrastructure and cultural significance.<\/p>\n","protected":false},"author":680,"featured_media":777031396,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":true,"is_interview":false,"is_opinion":false,"focusai_summary":"Women's cricket in India is identified as a mature commercial product with significant betting potential, outpacing women's football due to an established fanbase, clear calendar, robust media rights, and strong cultural narrative. The article highlights explosive growth metrics and 1xBet's observation that betting volumes in women's cricket surpass some major men's events, underscoring a lucrative market opportunity for iGaming stakeholders, particularly with the upcoming ICC Women\u2019s Cricket World Cup 2025.","focusai_entities":"1xBet, Viacom18, JioCinema, Kantar India in Search, ICC","focusai_location":"India, Europe, Brazil, Sri Lanka, Bangladesh","focusai_target_profile":"ceo_executive (0.95), regulator (0.85), compliance_legal (0.75), operator_casino (0.98), affiliate_publisher (0.9), product_ux (0.7), tech_data (0.7), marketing_crm (0.95), payments_fraud_aml (0.8), investor_analyst (0.98), supplier_vendor (0.9), journalist_researcher (0.95)","focusai_suggestions":[{"label":"Market Entry Strategy India?","query":"What specific B2C licensing and operational governance frameworks are critical for iGaming operators considering market entry or expansion into the Indian women's cricket betting vertical?"},{"label":"Betting Volume Impact?","query":"How will the projected increase in GGR from women's cricket betting impact the overall NGR for major iGaming operators, and what are the associated regulatory compliance challenges?"}],"footnotes":""},"categories":[24777,16334],"tags":[24349],"class_list":["post-777031395","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-partner-news","category-south-asia-news","tag-1xbet","press-release"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777031395","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/680"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=777031395"}],"version-history":[{"count":2,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777031395\/revisions"}],"predecessor-version":[{"id":777031403,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777031395\/revisions\/777031403"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/777031396"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=777031395"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=777031395"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=777031395"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}