{"id":777031196,"date":"2025-09-03T10:54:36","date_gmt":"2025-09-03T13:54:36","guid":{"rendered":"https:\/\/focusgn.com\/asia-pacific\/?p=777031196"},"modified":"2026-04-21T19:31:48","modified_gmt":"2026-04-21T22:31:48","slug":"hong-kong-jockey-club-kicks-off-season-with-new-digital-attractions","status":"publish","type":"post","link":"https:\/\/focusgn.com\/asia-pacific\/hong-kong-jockey-club-kicks-off-season-with-new-digital-attractions","title":{"rendered":"Hong Kong Jockey Club kicks off season with new digital attractions"},"content":{"rendered":"\n

Sha Tin Racecourse has introduced Champions Connection and Gens\u014d Eki.<\/p>\n\n\n\n\n\n\n\n

Hong Kong.- The Hong Kong Jockey Club (HKJC) is set to launch its 2025\/2026 racing season on September 7 with new additions at Sha Tin Racecourse. The new Champions Connection and Gens\u014d Eki aim to attract younger audiences and international tourists. <\/p>\n\n\n\n

Champions Connection, located at Grandstand II, features digital displays of thoroughbred horses in natural settings, a hall of fame showcasing legendary racehorses like Golden Sixty and interactive jockey lockers. A life-sized robotic horse and a mobile horse sculpture offer photo opportunities, while pop-up kiosks provide food, merchandise and workshops.<\/p>\n\n\n\n

Gens\u014d Eki, a four-storey digital hub, has interactive attractions including a \u201cMaze Race\u201d puzzle, virtual rides on famous horses via Extended Reality technology in the \u201cGens\u014dverse\u201d and the Gens\u014dSnap AI photo booth. Dining options include a casual food hall on the third floor and an Izakaya-style restaurant on the fourth.<\/p>\n\n\n\n

\"\"
HKJC executives showcase the Gens\u014d Eki digital parade ring. Photo: HKJC.<\/figcaption><\/figure>\n\n\n\n

The developments are part of the HKJC\u2019s US$1.79m Racecourse Master Plan to modernise Sha Tin and Happy Valley racecourses. The Club has already invested over US$1.28m, with an additional US$512m planned for future upgrades. Last season, the racecourses received over 1.7 million visitors, including 195,000 from Mainland China.<\/p>\n\n\n\n

The HKJC will launch a \u201cHong Kong Racecourse\u201d WeChat mini-programme on September 11, offering tailored itineraries and information in Simplified Chinese. The renovated Penfold Park, reopening in January 2026, will introduce Pony World in April, a family-friendly attraction promoting horse appreciation through educational activities.<\/p>\n\n\n\n

\u201cWe aim to make our racecourses iconic destinations for locals and visitors,\u201d said HKJC CEO Winfried Engelbrecht-Bresges. \u201cThese new attractions will redefine the race-going experience, combining world-class sport with cutting-edge entertainment.\u201d<\/p>\n\n\n

\n\t\t\tSee also:<\/span><\/p>\n
\n\t\t\t\t\"\"<\/p>\n

\n\t\t\t\t\tSee also:<\/span> Hong Kong Jockey Club appoints Martin Liao as chairman<\/a>\n\t\t\t\t<\/p>\n<\/p><\/div>\n<\/p><\/div>","protected":false},"excerpt":{"rendered":"

Sha Tin Racecourse has introduced Champions Connection and Gens\u014d Eki.<\/p>\n","protected":false},"author":680,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"The Hong Kong Jockey Club (HKJC) is investing US$1.79 million in its Racecourse Master Plan, introducing new digital and experiential attractions like Champions Connection and Gens\u014d Eki at Sha Tin Racecourse. These initiatives aim to broaden audience demographics, particularly younger patrons and international tourists, and enhance the overall race-going experience. The strategic modernization includes significant infrastructure upgrades and digital engagement tools, reflecting a focus on future-proofing its entertainment offerings.","focusai_entities":"Hong Kong Jockey Club, Winfried Engelbrecht-Bresges","focusai_location":"Hong Kong, Sha Tin Racecourse, Happy Valley Racecourse, Mainland China","focusai_target_profile":"ceo_executive (0.9), regulator (0.7), operator_casino (0.9), product_ux (0.8), tech_data (0.8), marketing_crm (0.8), investor_analyst (0.9), supplier_vendor (0.8), journalist_researcher (0.9)","focusai_suggestions":[{"label":"Capital Allocation Strategy","query":"What are the anticipated GGR uplift and NGR contributions from the US$1.79 million Racecourse Master Plan, specifically detailing the projected impact of digital attractions on new patron acquisition and existing customer lifetime value?"},{"label":"Digital Experience Governance","query":"Beyond enhancing engagement, what specific data governance and regulatory compliance measures are being implemented for the XR technology and WeChat mini-programme to ensure responsible gambling and data privacy standards are met for new digital touchpoints?"}],"footnotes":""},"categories":[157,16338],"tags":[1619,22317],"class_list":["post-777031196","post","type-post","status-publish","format-standard","hentry","category-business-news","category-east-asia-news","tag-hong-kong","tag-hong-kong-jockey-club"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777031196","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/680"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=777031196"}],"version-history":[{"count":3,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777031196\/revisions"}],"predecessor-version":[{"id":777031212,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777031196\/revisions\/777031212"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=777031196"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=777031196"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=777031196"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}