{"id":777031156,"date":"2025-09-03T11:19:36","date_gmt":"2025-09-03T14:19:36","guid":{"rendered":"https:\/\/focusgn.com\/asia-pacific\/?p=777031156"},"modified":"2026-04-21T19:31:07","modified_gmt":"2026-04-21T22:31:07","slug":"rise-hustle-partners-with-altenar-to-power-its-new-sportsbook-offering","status":"publish","type":"post","link":"https:\/\/focusgn.com\/asia-pacific\/rise-hustle-partners-with-altenar-to-power-its-new-sportsbook-offering","title":{"rendered":"Rise & Hustle partners with Altenar to power its new sportsbook offering"},"content":{"rendered":"\n

The deal brings Altenar\u2019s award-winning sportsbook technology to Rise & Hustle\u2019s platform, offering localised betting, seamless integration, and enhanced player engagement.<\/p>\n\n\n\n\n\n\n\n

Press release.- Rise & Hustle<\/strong> has launched sports betting within its street game platform through a new partnership with sportsbook platform provider Altenar<\/a>.<\/p>\n\n\n\n

As part of the deal, Altenar is delivering thousands of daily pre-match events and live in-play betting with fast markets and cash out, alongside extensive esports coverage and a full range of traditional sports to Rise & Hustle’s players in Nigeria<\/strong>.<\/p>\n\n\n\n

Popular sports such as football and the English Premier League will form the foundation, complemented by comprehensive coverage of local competitions to satisfy regional betting interests. Players will benefit from being able to use local currency<\/strong> (Naira), ensuring a familiar end-to-end experience.<\/p>\n\n\n\n

The agreement sees Rise & Hustle’s users benefit from personalised bet recommendations, and seamless wallet integration across casino, free-to-play and sportsbook. An optimised UI\/UX with intuitive navigation across both mobile and desktop simplifies the betting process, while the free-to-play element awards players with free bets to drive engagement and retain loyalty.<\/p>\n\n\n\n

Altenar’s customizable, mobile-first front end aligns seamlessly with Rise & Hustle’s brand, while its advanced risk management tools protect profitability and fraud prevention. Operators can now benefit from real-time, competitively priced odds and 24\/7 access to Altenar’s trading team, highlighting its commitment to customer care.<\/p>\n\n\n\n

The partnership follows a strong year for Altenar on the African continent,<\/strong> after it gained its South Africa licence back in December 2024 and appointed Brendon Jeacocks as regional director.<\/p>\n\n\n\n

Tassos Theocharidis<\/strong>, senior sales executive at Altenar<\/a>, said: <\/strong>“We’re delighted to team up with Rise & Hustle to deliver a new sports betting experience to its players. We firmly believe in the operator’s potential in the fiercely competitive Nigerian market. We look forward to enhancing their existing offering with the addition of our award-winning sports betting technology.”<\/p>\n\n\n\n

Josh Jones<\/strong>, CEO & co-founder of Rise & Hustle, commented: “Our collaboration with Altenar <\/a>enables us to deliver a world-class betting experience tailored to Nigerian players’ interests. The onboarding process and speed-to-market were two key factors in choosing Altenar, and rolling out a sportsbook solution will help us attract demographics as we evolve our business.”<\/p>\n","protected":false},"excerpt":{"rendered":"

The deal brings Altenar\u2019s award-winning sportsbook technology to Rise & Hustle\u2019s platform, offering localised betting, seamless integration, and enhanced player engagement.<\/p>\n","protected":false},"author":680,"featured_media":777031158,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":true,"is_interview":false,"is_opinion":false,"focusai_summary":"Rise & Hustle has partnered with B2B sportsbook provider Altenar to integrate its technology, launching a localized sports betting offering within its street game platform for the Nigerian market. This collaboration leverages Altenar's pre-match, in-play, and esports capabilities, alongside advanced risk management, to enhance player engagement and facilitate rapid market entry for Rise & Hustle.","focusai_entities":"Altenar, Rise & Hustle, Brendon Jeacocks, Tassos Theocharidis, Josh Jones","focusai_location":"Nigeria, South Africa","focusai_target_profile":"ceo_executive (0.9), regulator (0.7), compliance_legal (0.7), operator_casino (0.95), product_ux (0.9), tech_data (0.95), marketing_crm (0.85), payments_fraud_aml (0.75), investor_analyst (0.9), supplier_vendor (0.95), journalist_researcher (0.9)","focusai_suggestions":[{"label":"Nigeria Market Entry","query":"What specific regulatory compliance challenges and licensing requirements did Rise & Hustle navigate to launch sports betting in Nigeria, and how does Altenar's platform facilitate adherence to these local governance frameworks?"},{"label":"B2B Integration ROI","query":"Beyond speed-to-market, what are the projected GGR and NGR impacts for Rise & Hustle from integrating Altenar's sportsbook, and how will the advanced risk management tools contribute to profitability in the Nigerian market?"}],"footnotes":""},"categories":[2234,24777],"tags":[24600],"class_list":["post-777031156","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emea","category-partner-news","tag-altenar","press-release"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777031156","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/680"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=777031156"}],"version-history":[{"count":2,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777031156\/revisions"}],"predecessor-version":[{"id":777031219,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777031156\/revisions\/777031219"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/777031158"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=777031156"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=777031156"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=777031156"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}