SBC<\/a>, said: \u201cWe\u2019ve worked closely with SMH and a group of local experts who really understand the region to shape this agenda. They know how to connect with Eastern European players, why crypto has taken off in gaming here, and how sports icons influence the way fans engage. It\u2019s their stories and expertise that make the program in Tbilisi so valuable.\u201d<\/p>\n\n\n\nDay One will dig into the realities of entering and growing in Eastern Europe and Central Asia. Panels will explore what it really takes to win over players from a marketing perspective, while others will examine how operators can navigate multi-jurisdictional compliance, balancing taxation, GDPR, and responsible gambling rules without losing efficiency. <\/p>\n\n\n\n
Beyond regulation, discussions will look at how traditional casinos are reinventing themselves, from integrating digital products to keeping pace with changing player expectations. The day will conclude with a candid discussion on the rise of cryptocurrency in igaming, asking whether it is truly a game-changer for payments and trust or a risk that requires careful management.<\/p>\n\n\n\n
Day Two will turn the spotlight to sports and player engagement. Panels will unpack how athletes and sports icons influence fan communities, shape responsible play, and build brand trust, with case studies of successful collaborations between gaming brands and top stars. Discussions will then move into the rise of esports and fantasy sports, asking whether these interactive formats are the key to winning over younger, more skill-driven audiences. <\/p>\n\n\n\n
Experts will also dig into gamification, from leaderboards and missions to loyalty programmes, and debate which mechanics truly keep players engaged long term. Later in the day, attention will shift to the region\u2019s growing reputation as a talent hub, with speakers sharing how companies are recruiting and retaining top tech and product talent from Georgia, Armenia, Ukraine, and beyond. The program will close on the power of sport itself, exploring how major events like the World Cup and Olympics fuel massive betting activity, and how sponsorships are reshaping the global sports economy.<\/p>\n\n\n\n
Looking ahead to this year\u2019s summit, Sojmark<\/strong> added: \u201cFor me, the real value of this agenda is its practicality. Delegates will leave with ideas they can put into practice across Eastern Europe and Central Asia. Just as importantly, it\u2019s about looking ahead, thinking about the region\u2019s future role in the industry and how businesses can start preparing for it today.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"SBC Summit Tbilisi will once again take place at the Sheraton Grand Tbilisi Metechi Palace on October 15\u201316 .\u00a0<\/p>\n","protected":false},"author":176,"featured_media":777030915,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":true,"is_interview":false,"is_opinion":false,"focusai_summary":"SBC Summit Tbilisi 2025, co-hosted with SMH Global, will convene on October 15\u201316 in Georgia, focusing on the Eastern European and Central Asian iGaming markets. The enhanced agenda will address critical operational challenges, including multi-jurisdictional regulatory compliance, market-specific player acquisition strategies, the integration of cryptocurrency, and talent development within the region. The summit aims to provide actionable insights for stakeholders navigating these dynamic growth markets.","focusai_entities":"SBC, SMH Global, Rasmus Sojmark","focusai_location":"Tbilisi, Georgia, Eastern Europe, Central Asia, Armenia, Ukraine","focusai_target_profile":"ceo_executive (0.95), regulator (0.9), compliance_legal (0.9), operator_casino (0.95), affiliate_publisher (0.75), product_ux (0.85), tech_data (0.8), marketing_crm (0.9), payments_fraud_aml (0.85), investor_analyst (0.9), supplier_vendor (0.9), journalist_researcher (0.95)","focusai_suggestions":[{"label":"Regional Regulatory Harmonization?","query":"Given the focus on multi-jurisdictional compliance, what specific proposals or best practices will be discussed to achieve greater regulatory harmonization across Eastern European and Central Asian markets, particularly concerning taxation and responsible gambling frameworks?"},{"label":"Crypto Adoption & Risk?","query":"Beyond general discussion, what actionable strategies or technological solutions will be presented for operators to effectively manage the inherent risks associated with cryptocurrency integration while leveraging its potential for payments and player trust?"}],"footnotes":""},"categories":[16338,4,159],"tags":[24884],"class_list":["post-777030913","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-east-asia-news","category-events-articles","category-shows","tag-sbc-summit-tbilisi-2025","press-release"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777030913","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/176"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=777030913"}],"version-history":[{"count":1,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777030913\/revisions"}],"predecessor-version":[{"id":777030914,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777030913\/revisions\/777030914"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/777030915"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=777030913"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=777030913"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=777030913"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}