{"id":777030265,"date":"2025-08-13T08:18:37","date_gmt":"2025-08-13T11:18:37","guid":{"rendered":"https:\/\/focusgn.com\/asia-pacific\/?p=777030265"},"modified":"2026-04-21T20:10:25","modified_gmt":"2026-04-21T23:10:25","slug":"tab-app-is-now-available-in-chinese-and-vietnamese","status":"publish","type":"post","link":"https:\/\/focusgn.com\/asia-pacific\/tab-app-is-now-available-in-chinese-and-vietnamese","title":{"rendered":"Tabcorp adds new languages to Australian betting app"},"content":{"rendered":"\n<p>The TAB App is now available in traditional Chinese, simplified Chinese and Vietnamese.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Australia.- Tabcorp has announced that its <strong>TAB App<\/strong> is now available in traditional Chinese, simplified Chinese and Vietnamese alongside English. It says translations were certified through <strong>official translators<\/strong> and enriched by custom-built AI.<\/p>\n\n\n\n<p>It wrote on LinkedIn: \u201cDriven by colleagues who brought their cultural insight and language expertise to the table, this milestone shows the magic that can be achieved through collaboration and is a meaningful step toward making our platform more accessible,\u201d <\/p>\n\n\n\n<p>General manager of trading <strong>Dave Beirne <\/strong>said: \u201cWe\u2019ve got a growing base of customers whose first language is not English and this upgrade will make placing a bet so much easier for them,\u201d Beirne explained. A key part of our digital transformation has been to make using our products simpler and this is another step on that journey.<\/p>\n\n\n\n<p>\u201cWe know wagering is popular throughout Asia and creating a multilingual proposition that breaks down language barriers certainly makes it more appealing for customers who have English as an additional language. Expanding the functionality to more languages is certainly something we will look at in time.\u201d<br><\/p>\n\n\n<div id=\"see-also-container\">\n\t\t\t<span class=\"see-also-label\">See also:<\/span><\/p>\n<div class=\"related-article\">\n\t\t\t\t<img decoding=\"async\" class=\"related-article__thumbnail\" src=\"https:\/\/focusgn.com\/asia-pacific\/wp-content\/uploads\/sites\/5\/2020\/09\/shutterstock_392166814s-300x200.jpg\" alt=\"\"><\/p>\n<p class=\"related-article__text\">\n\t\t\t\t\t<span class=\"see-also-label-strong\">See also:<\/span> <a href='https:\/\/focusgn.com\/asia-pacific\/reef-casino-trust-receives-updated-takeover-bid-from-morris-group'>Reef Casino Trust receives updated takeover bid from Morris Group<\/a>\n\t\t\t\t<\/p>\n<\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>The TAB App is now available in traditional Chinese, simplified Chinese and Vietnamese.<\/p>\n","protected":false},"author":226,"featured_media":20369,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"Tabcorp has expanded the TAB App's language support to include Traditional Chinese, Simplified Chinese, and Vietnamese, alongside English. This initiative, driven by digital transformation and customer accessibility, leverages certified translations and custom-built AI to cater to a growing non-English speaking customer base and enhance market appeal in Asian demographics.","focusai_entities":"Tabcorp, Dave Beirne","focusai_location":"Australia","focusai_target_profile":"ceo_executive (0.9), regulator (0.7), compliance_legal (0.7), operator_casino (1.0), product_ux (1.0), tech_data (0.8), marketing_crm (0.9), investor_analyst (0.9), supplier_vendor (0.8), journalist_researcher (0.9)","focusai_suggestions":[{"label":"GGR Impact","query":"What is the projected impact on Tabcorp's Gross Gaming Revenue (GGR) and Net Gaming Revenue (NGR) from this multilingual expansion, particularly within key demographic segments?"},{"label":"Tech Scalability","query":"What are the technical architecture and data governance implications for Tabcorp's platform in scaling this AI-driven multilingual capability to additional languages and gaming verticals?"}],"footnotes":""},"categories":[16336,157],"tags":[289,29,233,13716],"class_list":["post-777030265","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-australasia-news","category-business-news","tag-australia","tag-casino","tag-sports-betting","tag-tabcorp"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777030265","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/226"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=777030265"}],"version-history":[{"count":6,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777030265\/revisions"}],"predecessor-version":[{"id":777030288,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777030265\/revisions\/777030288"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/20369"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=777030265"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=777030265"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=777030265"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}