{"id":777029153,"date":"2025-07-17T08:17:05","date_gmt":"2025-07-17T11:17:05","guid":{"rendered":"https:\/\/focusgn.com\/asia-pacific\/?p=777029153"},"modified":"2026-04-21T20:54:54","modified_gmt":"2026-04-21T23:54:54","slug":"pagcor-and-the-philippine-ad-council-agree-to-regulate-online-gambling-ads","status":"publish","type":"post","link":"https:\/\/focusgn.com\/asia-pacific\/pagcor-and-the-philippine-ad-council-agree-to-regulate-online-gambling-ads","title":{"rendered":"PAGCOR and Philippine Ad Council confirm agreement to screen online gambling ads"},"content":{"rendered":"\n

All gambling-related ads need to be pre-screened before public release.<\/p>\n\n\n\n\n\n\n\n

The Philippines.- After nine months of consultations, the Philippine Amusement and Gaming Corporation (PAGCOR) and the Ad Standards Council (ASC)<\/strong> have signed a Memorandum of Understanding for the regulation and pre-screening of gambling-related advertisements<\/a> across all media platforms.<\/p>\n\n\n\n

PAGCOR chairman and CEO Alejandro H. Tengco<\/strong> and ASC chairperson Golda Roldan<\/strong> led the signing ceremony at the PAGCOR Corporate Office in Pasay City as part of efforts to promote responsible advertising in the gaming industry.<\/p>\n\n\n\n

The agreement adds gambling to ASC\u2019s list of \u201cmust-screen\u201d categories \u2013 joining alcoholic beverages, over-the-counter medicines, food supplements, airline\/transport services with promotional fares, and breast milk substitutes.<\/p>\n\n\n\n

Tengco said: \u201cAlmost a year ago, we began initial talks about this initiative. Today, we are gathered here to formally sign this agreement so that we can immediately execute everything we committed to in this Memorandum of Understanding.”<\/p>\n\n\n\n

Under the agreement, all branded or corporate gambling ads \u2013 including television, radio, online, and outdoor advertising \u2013 must be reviewed and approved by ASC prior to public release to avoid misleading content and protect vulnerable groups from potential harm.<\/p>\n\n\n\n

ASC chairperson Roldan said: \u201cWe stand with PAGCOR in our shared goal of protecting the Filipino people, especially in sectors like gambling where communication requires greater sensitivity and care.”<\/p>\n\n\n\n

\"\"
Tengco, together with ASC president Anna Locsin, ASC chairperson Golda Roldan and PAGCOR assistant VP for Gaming Licensing and Development Ma. Vina Claudette Oca.<\/figcaption><\/figure>\n\n\n\n

Earlier this month, PAGCOR issued a directive ordering the immediate removal of all gambling-related billboards<\/a> and out-of-home advertisements, including from public transport systems like buses, jeepneys, taxis, and trains. All PAGCOR licensees and stakeholders were given until August 15 to remove all gambling-related outdoor ads completely.<\/p>\n\n\n\n


<\/p>\n\n\n

\n\t\t\tSee also:<\/span><\/p>\n
\n\t\t\t\t\"\"<\/p>\n

\n\t\t\t\t\tSee also:<\/span> PAGCOR orders removal of billboard ads for online gambling in the Philippines<\/a>\n\t\t\t\t<\/p>\n<\/p><\/div>\n<\/p><\/div>","protected":false},"excerpt":{"rendered":"

All gambling-related ads need to be pre-screened before public release.<\/p>\n","protected":false},"author":226,"featured_media":777029156,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"The Philippine Amusement and Gaming Corporation (PAGCOR) and the Ad Standards Council (ASC) have formalized a Memorandum of Understanding for the mandatory pre-screening of all gambling-related advertisements across various media platforms. This initiative aims to promote responsible advertising, protect vulnerable groups, and ensure content compliance within the Philippine gaming industry. The agreement follows PAGCOR's recent directive for the removal of outdoor gambling advertisements.","focusai_entities":"Philippine Amusement and Gaming Corporation, PAGCOR, Ad Standards Council, ASC, Alejandro H. Tengco, Golda Roldan, Anna Locsin, Ma. Vina Claudette Oca","focusai_location":"Philippines, Pasay City","focusai_target_profile":"ceo_executive (0.9), regulator (1.0), compliance_legal (1.0), operator_casino (0.95), affiliate_publisher (0.9), marketing_crm (0.95), investor_analyst (0.85), supplier_vendor (0.8), journalist_researcher (0.95)","focusai_suggestions":[{"label":"Compliance Penalties?","query":"What are the specific penalties for non-compliance with the new pre-screening mandate, and how will enforcement mechanisms be structured?"},{"label":"Impact on Campaign Timelines?","query":"How will this mandatory pre-screening process impact the typical timelines for new product launches or promotional campaign deployments for licensed operators in the Philippines?"}],"footnotes":""},"categories":[156,158,16333],"tags":[24834,405,24804],"class_list":["post-777029153","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-regulation-news","category-slider-home","category-south-east-asia-news","tag-gambling-ads","tag-pagcor","tag-the-philippines"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777029153","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/226"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=777029153"}],"version-history":[{"count":4,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777029153\/revisions"}],"predecessor-version":[{"id":777029205,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777029153\/revisions\/777029205"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/777029156"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=777029153"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=777029153"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=777029153"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}