{"id":777028171,"date":"2025-06-23T09:06:31","date_gmt":"2025-06-23T12:06:31","guid":{"rendered":"https:\/\/focusgn.com\/asia-pacific\/?p=777028171"},"modified":"2026-04-21T21:39:47","modified_gmt":"2026-04-22T00:39:47","slug":"borislav-marinov-amusnet-sigma-asia-marked-an-important-step-in-our-land-based-expansion-strategy","status":"publish","type":"post","link":"https:\/\/focusgn.com\/asia-pacific\/borislav-marinov-amusnet-sigma-asia-marked-an-important-step-in-our-land-based-expansion-strategy","title":{"rendered":"Borislav Marinov, Amusnet: “SiGMA Asia marked an important step in our land-based expansion strategy”"},"content":{"rendered":"\n

Borislav Marinov, head of business development, land-based at Amusnet, shared details about the company’s participation in the expo.<\/p>\n\n\n\n\n\n\n\n

Exclusive interview.- Borislav Marinov<\/strong>, head of business development, land-based at Amusnet<\/a>, granted an interview to Focus Gaming News in which he revealed insights about the company’s participation in SiGMA Asia 2025<\/strong>. The event took place from June 1-4 in Manila, Philippines.<\/p>\n\n\n\n

Marinov shared Amusnet’s main objectives at the event and how their products were received by the Asia audience. He also evaluated the potential of the market and the next steps for the company’s land-based strategy.<\/p>\n\n\n\n

How would you describe Amusnet\u2019s participation at SiGMA Asia 2025? What were your main objectives going into the event, and were they met?<\/strong><\/p>\n\n\n\n

SiGMA Asia 2025 marked an important step in Amusnet\u2019s land-based expansion strategy. Our main objective was to strengthen our presence in the region<\/strong> by showcasing the Type S cabinet series and engaging directly with key stakeholders in the Asian market. We were pleased with the strong interest shown by local casinos, which confirmed that our land-based product line is well aligned with market expectations. The event also allowed us to deepen existing partnerships, establish new connections, and gather valuable feedback to support our next steps in the region.<\/p>\n\n\n\n

We are also proud to share that Amusnet was recognised as Best Game Studio <\/strong>at SiGMA Asia 2025<\/a> – a prestigious award that reflects the strength of our game studio, which consistently delivers top-performing content across 35 global markets. This recognition reinforces our commitment to driving value and growth in the dynamic Asian gaming landscape.<\/p>\n\n\n\n

What were some of the product highlights you showcased at the event, and how were they received by the Asian audience?<\/strong><\/p>\n\n\n\n

From the land-based vertical, we showcased the premium Type S 32 slot cabinet<\/strong>, powered by the AmuseBox platform. This platform supports a wide variety of titles, including player favorites such as Extra Crown, Virtual Roulettes, 20 Golden Coins, and many others \u2013 all backed by the four-level bonus game, Jackpot Cards Plus, which continues to be a strong driver of player engagement and revenue growth.<\/p>\n\n\n\n

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“We were pleased with the strong interest shown by local casinos, which confirmed that our land-based product line is well aligned with market expectations.”<\/p>\n\n\n\n

Borislav Marinov, head of business development, land-based at Amusnet.<\/p>\n<\/blockquote>\n\n\n\n

Our Type S cabinets are designed to balance advanced functionality with refined aesthetics. From 27\u201d Full HD monitors to the newly introduced 55\u201d J-curved model<\/strong>, every design detail is focused on enhancing player immersion, comfort, and visual impact. The reception from operators was very positive, particularly around the build quality, user experience, and overall visual appeal<\/strong>.<\/p>\n\n\n\n

We also presented a diverse slot portfolio from our Online Casino vertical, including popular titles like 20 Golden Coins, Candy Palace, and Cocktail Rush, alongside newer releases such as Coin Gobbler and a preview of an upcoming Asia-inspired title – Wenshi Lion.<\/p>\n\n\n

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In the live casino vertical, we showcased standout titles including Dynamic Roulette 120x and several next-generation Virtual Roulettes. These games were well received for their immersive presentation and compelling gameplay. Showtime Roulette 500x attracted particular interest thanks to its rich environment and high customisation potential, while Football Thrill and Extra Crown Deluxe Live demonstrated the value of combining familiar mechanics with engaging live-streamed formats.<\/p>\n\n\n\n

We also showcased two products that generated strong interest: the Golden Coins Link Jackpot and the Tournament Tool. The new jackpot system offers Mini and Minor fixed levels alongside Major and Grand progressive prizes, with a bonus round that adds an extra layer of excitement through value coin collection and Wheel spins. The Tournament Tool supports real-time competitions and leaderboards – a format that proved especially appealing for driving extended player engagement.<\/p>\n\n\n\n

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“The reception from operators was very positive, particularly around the build quality, user experience, and overall visual appeal.”<\/p>\n\n\n\n

Borislav Marinov, head of business development, land-based at Amusnet.<\/p>\n<\/blockquote>\n\n\n\n

The feedback we received throughout the event was very encouraging. Our commitment to building a well-rounded portfolio \u2013 combining strong visual identity, proven mechanics, and engaging gameplay \u2013  clearly resonated with operators and partners across Asia. It reaffirmed our confidence in the region as a key part of Amusnet\u2019s long-term growth.<\/p>\n\n\n\n

Based on your interactions at SiGMA Asia, how do you evaluate the potential of the Asian market for Amusnet\u2019s land-based vertical?<\/strong><\/p>\n\n\n\n

Asia represents significant long-term potential for Amusnet<\/strong>. The feedback we received affirmed that our cabinets and content resonate well with regional preferences. The market is maturing rapidly, and as more countries develop clear regulatory frameworks, we see growing opportunities for sustainable expansion. Our focus on the Philippines as a gateway market proved strategically sound, and we\u2019re already exploring additional opportunities in surrounding jurisdictions. This local presence, combined with continuous market research and adaptation, gives us the assurance that we are developing a compelling portfolio of games that will resonate with both players and operators throughout Asia.<\/p>\n\n\n\n

Coming out of SiGMA Asia, what are the next steps for Amusnet\u2019s land-based strategy, both regionally and globally?<\/strong><\/p>\n\n\n\n

Post-event, our focus is twofold: strengthening our presence in Asia by building a strong regional team and strategic partnerships and continuing our rollout across Europe and LatAm. We are also preparing for the launch of our new VIP Type S cabinet and expanding the portfolio with multiplayer solutions and upgraded jackpot systems. SiGMA Asia reaffirmed that our land-based strategy is on the right track, and we are energised to accelerate our global roadmap with Asia as an important pillar of growth.<\/p>\n","protected":false},"excerpt":{"rendered":"

Borislav Marinov, head of business development, land-based at Amusnet, shared details about the company’s participation in the expo.<\/p>\n","protected":false},"author":218,"featured_media":777028175,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":true,"is_opinion":false,"focusai_summary":"Amusnet showcased its land-based and online gaming verticals at SiGMA Asia 2025, emphasizing its Type S cabinet series and diverse game portfolio to strengthen its presence in the Asian market. The company received positive operator feedback and was recognized as Best Game Studio, affirming its strategic expansion and product alignment with regional market expectations. Borislav Marinov detailed the company's objectives and future land-based strategy.","focusai_entities":"Borislav Marinov, Amusnet, Focus Gaming News, SiGMA Asia","focusai_location":"Manila, Philippines, Asia","focusai_target_profile":"ceo_executive (0.95), operator_casino (0.98), product_ux (0.9), tech_data (0.75), marketing_crm (0.7), investor_analyst (0.92), supplier_vendor (0.95), journalist_researcher (0.9)","focusai_suggestions":[{"label":"Asia Land-Based ROI?","query":"What specific KPIs or revenue projections does Amusnet anticipate from its land-based expansion in the Asian market, particularly following the positive reception of the Type S cabinet series?"},{"label":"Regulatory Hurdles Asia?","query":"Beyond product reception, what are the primary regulatory compliance challenges Amusnet foresees or has encountered in scaling its B2B licensing and operational footprint across diverse Asian jurisdictions?"}],"footnotes":""},"categories":[4,164,16333],"tags":[24765,24733],"class_list":["post-777028171","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events-articles","category-interviews","category-south-east-asia-news","tag-amusnet","tag-sigma-asia-2025"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777028171","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/218"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=777028171"}],"version-history":[{"count":4,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777028171\/revisions"}],"predecessor-version":[{"id":777028178,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777028171\/revisions\/777028178"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/777028175"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=777028171"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=777028171"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=777028171"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}