{"id":777027859,"date":"2025-06-17T08:13:34","date_gmt":"2025-06-17T11:13:34","guid":{"rendered":"https:\/\/focusgn.com\/asia-pacific\/?p=777027859"},"modified":"2026-04-21T21:51:09","modified_gmt":"2026-04-22T00:51:09","slug":"tabcorp-fined-us2-6m-for-spamming-vip-customers","status":"publish","type":"post","link":"https:\/\/focusgn.com\/asia-pacific\/tabcorp-fined-us2-6m-for-spamming-vip-customers","title":{"rendered":"Tabcorp fined US$2.6m for breaching Australian spam law"},"content":{"rendered":"\n
The Australian Communications and Media Authority said the violations were concerning.<\/p>\n\n\n\n\n\n\n\n
Australia.- Tabcorp has been fined AU$4m (US$2.6m)<\/strong> after an investigation by the Australian Communications and Media Authority (ACMA) found that more than 5,700 marketing messages<\/strong> sent to customers on its VIP programme broke the law.<\/p>\n\n\n\n An ACMA investigation found that TAB sent 2,598 SMS and WhatsApp<\/strong> messages to VIP customers between February 1 and May 1 2024 without providing an option to unsubscribe from the messages. It also found that 3,148 SMS and WhatsApp messages<\/strong> did not contain adequate sender information and 11 SMS messages<\/strong> were sent without consent between February 15 and April 29 2024.<\/p>\n\n\n\n Samantha Yorke<\/strong>, from ACMA, said: \u201cThis is the first time the ACMA has investigated and found spam breaches in a gambling VIP program. These programs often involve personalised messages offering incentives such as bonus bets, deposit matching, rebates and offers of tickets to sporting and other events.<\/p>\n\n\n\n \u201cThe gambling industry needs to understand that spam laws apply to all direct marketing\u2014whether it\u2019s generic campaigns or personalised messages. VIPs should not be confused with gambling \u2018high-rollers\u2019.<\/strong> These types of gambling VIP programs can involve customers who are not well off and are experiencing significant losses.\u201d<\/p>\n\n\n\n Under the Spam Act 2003<\/strong>, businesses must receive consent before sending marketing messages, which must contain a working unsubscribe option and information about the sender.<\/p>\n\n\n\n TAB has entered into a 3-year court-enforceable undertaking<\/strong>. This includes an independent review of its direct marketing systems and quarterly audits of its VIP direct marketing.<\/p>\n\n\n\n
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