{"id":777026359,"date":"2025-05-13T08:36:38","date_gmt":"2025-05-13T11:36:38","guid":{"rendered":"https:\/\/focusgn.com\/asia-pacific\/?p=777026359"},"modified":"2026-04-21T23:02:16","modified_gmt":"2026-04-22T02:02:16","slug":"hong-kong-jockey-club-announces-deal-to-bring-now-united-to-hong-kong","status":"publish","type":"post","link":"https:\/\/focusgn.com\/asia-pacific\/hong-kong-jockey-club-announces-deal-to-bring-now-united-to-hong-kong","title":{"rendered":"Hong Kong Jockey Club announces deal to bring Now United to Hong Kong"},"content":{"rendered":"\n

XIX Entertainment will run a talent contest and film a reality series.<\/p>\n\n\n\n\n\n\n\n

Hong Kong.- The Hong Kong Jockey Club (HKJC) has announced a deal with entertainment company XIX Entertainment to bring the multi-nationality pop group Now United to Hong Kong. There will be live performances at the club’s racecourses and at the LONGINES Hong Kong International Races in December.<\/p>\n\n\n\n

There will also ba a talent search in Hong Kong to find a new member of the group. The finalist will receive masterclass training at XIX Entertainment\u2019s Academy of Pop. A reality series and music videos will be filmed during the group’s stay to be shared with their 40 million social media followers.<\/p>\n\n\n

\n
\"Now
Now United is the world\u2019s first global pop group. With 19 performers from around the globe, they have a mission to bring music and dance to the world.<\/figcaption><\/figure>\n<\/div>\n\n\n

The HKJC said the move would “enable the club to expand its fan base, especially to the younger generation, and to reach out to a global and Mainland audience” as it transitions to focus on broader entertainment beyond horseracing.<\/p>\n\n\n\n

Winfried Engelbrecht-Bresges<\/a>, CEO of the HKJC, said: “Holistically integrating entertainment, racing and equestrian sport, at its heart will be a celebration of the strong bonding between horses and humans. This perfectly matches Hong Kong’s aspiration to expand its global connectivity.”<\/p>\n\n\n\n

He added: “Looking ahead to the Year of the Horse in 2026, it is the perfect moment to use entertainment, lifestyle and social content to foster new connections and promote passion around the horse-heritage, power, elegance and emotion brought to life.”<\/p>\n\n\n\n

Simon Fuller, founder of XIX, said, “I am excited to be collaborating with Hong Kong and the Jockey Club to create something aspirational and positive. I believe there is an important opportunity to bring inspiring and joyful entertainment to Hong Kong and Horse Racing. This is an incredible city full of potential with so many stunning iconic locations to share with the world.”<\/p>\n\n\n\n

See also:<\/strong> HKJC pledges US$16.7m to jobs project for people with disabilities<\/a><\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

XIX Entertainment will run a talent contest and film a reality series.<\/p>\n","protected":false},"author":176,"featured_media":777026360,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"The Hong Kong Jockey Club (HKJC) has partnered with XIX Entertainment to host the pop group Now United for performances, a talent search, and a reality series in Hong Kong. This strategic initiative aims to expand HKJC's fan base, particularly among younger demographics and global audiences, as it diversifies its entertainment offerings beyond traditional horseracing.","focusai_entities":"XIX Entertainment, Hong Kong Jockey Club, Now United, Winfried Engelbrecht-Bresges, Simon Fuller","focusai_location":"Hong Kong","focusai_target_profile":"ceo_executive (0.9), operator_casino (0.75), marketing_crm (0.9), investor_analyst (0.7), journalist_researcher (0.9)","focusai_suggestions":[{"label":"ROI of Diversification?","query":"What is the projected ROI of this entertainment diversification strategy on HKJC's long-term GGR and NGR, particularly from the targeted younger demographic?"},{"label":"Regulatory Integration?","query":"How does this entertainment-led audience acquisition strategy integrate with HKJC's existing responsible gambling frameworks and regulatory compliance obligations?"}],"footnotes":""},"categories":[16338,155],"tags":[24735,1619,4256],"class_list":["post-777026359","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-east-asia-news","category-sports-betting-news","tag-entertainment","tag-hong-kong","tag-horse-racing"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777026359","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/176"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=777026359"}],"version-history":[{"count":5,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777026359\/revisions"}],"predecessor-version":[{"id":777026429,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777026359\/revisions\/777026429"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/777026360"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=777026359"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=777026359"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=777026359"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}