{"id":777024154,"date":"2025-03-17T08:53:23","date_gmt":"2025-03-17T11:53:23","guid":{"rendered":"https:\/\/focusgn.com\/asia-pacific\/?p=777024154"},"modified":"2026-04-22T00:45:37","modified_gmt":"2026-04-22T03:45:37","slug":"altenar-integrates-optimoves-opti-x-platform-to-deliver-enhanced-personalised-content","status":"publish","type":"post","link":"https:\/\/focusgn.com\/asia-pacific\/altenar-integrates-optimoves-opti-x-platform-to-deliver-enhanced-personalised-content","title":{"rendered":"Altenar integrates Optimove\u2019s Opti-X platform to deliver enhanced personalised content"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The sportsbook technology provider adds dynamic layouts, real-time messaging and flexible experimentation tools.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\">Press release.- <a href=\"https:\/\/focusgn.com\/asia-pacific\/frederico-caputi-altenar-sigma-americas-presents-a-fantastic-opportunity-to-strengthen-our-presence-in-the-latin-american-market\" target=\"_blank\" rel=\"noreferrer noopener\">Altenar<\/a> has integrated<strong> Optimove&#8217;s Digital Experience Platform (DXP)<\/strong>, Opti-X, to help operators boost engagement, personalisation, and lifetime value from a player&#8217;s first visit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Optimove\u2019s DXP offers a <strong>Real-Time Messaging <\/strong>feature which allows operators to automatically trigger personalised messages across all marketing channels at the most opportune moments, ensuring timely and relevant communication that keeps players engaged.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Opti-X includes a <strong>Smart Search Engine<\/strong> powered by AI, which delivers lightning-fast, personalised search results. The engine tailors results based on a player\u2019s past search history, platform behaviours, and betting preferences.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Altenar can now also offer more advanced end-to-end personalisation across all channels and platforms. Opti-X\u2019s behavioural, historical, and predictive modelling equip operators to create detailed micro-segments, which promise more personalised interactions, fostering loyalty and increasing player value over time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to the company, this strategic integration underscores Altenar\u2019s commitment to continuously <a href=\"https:\/\/focusgn.com\/asia-pacific\/altenar-serves-up-improved-tennis-vertical\" target=\"_blank\" rel=\"noreferrer noopener\">improving its offering<\/a> and delivering innovative, player-centric solutions that have a significant impact for sports betting operators.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The sportsbook technology provider adds dynamic layouts, real-time messaging and flexible experimentation tools.<\/p>\n","protected":false},"author":226,"featured_media":777024157,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":true,"is_interview":false,"is_opinion":false,"focusai_summary":"Altenar has integrated Optimove\u2019s Opti-X Digital Experience Platform, enhancing its sportsbook technology with dynamic layouts, real-time personalized messaging, and AI-powered smart search. This strategic partnership aims to significantly boost player engagement, personalization, and lifetime value for sports betting operators through advanced behavioral and predictive modeling for micro-segmentation.","focusai_entities":"Altenar, Optimove","focusai_location":"","focusai_target_profile":"ceo_executive (0.95), operator_casino (1.0), product_ux (0.9), tech_data (0.85), marketing_crm (0.95), investor_analyst (0.8), supplier_vendor (0.9), journalist_researcher (0.85)","focusai_suggestions":[{"label":"Integration ROI for Operators","query":"What is the projected uplift in key performance indicators such as GGR, NGR, and player retention rates for operators leveraging Altenar's Opti-X integration, particularly concerning the efficacy of real-time messaging and AI-driven personalization?"},{"label":"Competitive Differentiators","query":"How does this enhanced personalization and engagement suite position Altenar competitively against other B2B sportsbook technology providers, and what are the implications for market share acquisition within the regulated iGaming verticals?"}],"footnotes":""},"categories":[157,2234,24777],"tags":[24600,1897],"class_list":["post-777024154","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news","category-emea","category-partner-news","tag-altenar","tag-igaming","press-release"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777024154","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/226"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=777024154"}],"version-history":[{"count":2,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777024154\/revisions"}],"predecessor-version":[{"id":777024187,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777024154\/revisions\/777024187"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/777024157"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=777024154"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=777024154"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=777024154"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}