{"id":777023911,"date":"2025-03-10T09:43:58","date_gmt":"2025-03-10T12:43:58","guid":{"rendered":"https:\/\/focusgn.com\/asia-pacific\/?p=777023911"},"modified":"2026-04-22T01:02:09","modified_gmt":"2026-04-22T04:02:09","slug":"altenar-expands-latam-operation-to-boost-operator-support","status":"publish","type":"post","link":"https:\/\/focusgn.com\/asia-pacific\/altenar-expands-latam-operation-to-boost-operator-support","title":{"rendered":"Altenar expands LatAm operation to boost operator support"},"content":{"rendered":"\n<p>The sportsbook provider announced the opening of an office in Brazil and the acquisition of a licence in Peru.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Press release.-\u00a0Altenar\u00a0has expanded its operation in South America by <a href=\"https:\/\/focusgn.com\/asia-pacific\/altenar-boosts-brazil-presence-with-sao-paulo-office\" target=\"_blank\" rel=\"noreferrer noopener\">opening an office in Brazil<\/a> and acquiring a licence <a href=\"https:\/\/focusgn.com\/asia-pacific\/altenar-secures-platform-provider-approval-in-peru\" target=\"_blank\" rel=\"noreferrer noopener\">in Peru<\/a>.<\/p>\n\n\n\n<p>Last year, Altenar opened an office in Uruguay to provide improved support for clients in Latin America and is continuing to upgrade its\u00a0service in the region\u00a0with these latest developments.<\/p>\n\n\n\n<p>Registering an entity in&nbsp;<strong>S\u00e3o Paulo<\/strong>&nbsp;highlights Altenar\u2019s understanding of the importance of Brazil\u2019s newly regulated market and also reflects the company\u2019s continuous global strategy of wanting to be as close as possible to key markets. The Brazilian entity will have numerous benefits, including faster onboarding for new customers and invoicing in the local currency.<\/p>\n\n\n\n<p>The company said, \u201cOpening the S\u00e3o Paulo office is a strategic step for Altenar as it allows us to better serve our partners and streamline operations within Brazil\u2019s thriving market. This local presence not only enhances our customer support capabilities but also significantly boosts our responsiveness to market needs and regulatory changes.<\/p>\n\n\n\n<p>And added: \u201cIt\u2019s an exciting development that aligns perfectly with our commitment to growth and excellence in Latin America.\u201d<\/p>\n\n\n\n<p>Altenar has also been officially approved as a technological platform for&nbsp;<strong>sportsbook in Peru<\/strong>&nbsp;after meeting all the requirements set out in the new online gambling regulations.<\/p>\n\n\n\n<p>A supreme decree published in October 2023 outlined the requirements for igaming operators to be able to offer their services in Peru, and Altenar has moved quickly to secure approval.<\/p>\n\n\n\n<p>According to the company, \u201cThis milestone comes after a rigorous\u00a0<strong>compliance journey<\/strong>, navigating the technical requirements published in October 2023. As one of the first to submit our application on February 12, we are proud to have successfully met all regulatory standards.\u201d<\/p>\n\n\n\n<p>The team added: \u201cAchieving homologation in Peru underscores our commitment to compliance and positions us for constant further expansion into new markets. We are excited to add Peru to the list of regulated countries we support, and we\u2019re ready to keep empowering operators across Latam to unlock their full potential.\u201d<\/p>\n\n\n\n<p>As well as its growing support for operators, Altenar continues to roll out\u00a0innovative new products\u00a0which improve retention rates and generate increased revenue even in the most competitive markets.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The sportsbook provider announced the opening of an office in Brazil and the acquisition of a licence in Peru.<\/p>\n","protected":false},"author":176,"featured_media":777023912,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":true,"is_interview":false,"is_opinion":false,"focusai_summary":"Altenar, a sportsbook technology provider, has strategically expanded its Latin American footprint by establishing an office in S\u00e3o Paulo, Brazil, and securing homologation as a technological platform in Peru. These moves underscore the company's commitment to regulatory compliance and enhanced B2B support within newly regulated iGaming markets in the region.","focusai_entities":"Altenar","focusai_location":"Brazil, Peru, Uruguay, S\u00e3o Paulo, Latin America","focusai_target_profile":"ceo_executive (1.0), regulator (0.7), compliance_legal (1.0), operator_casino (1.0), tech_data (0.7), investor_analyst (1.0), supplier_vendor (1.0), journalist_researcher (0.9)","focusai_suggestions":[{"label":"Brazil Market Entry","query":"What specific regulatory hurdles did Altenar navigate to establish its entity in S\u00e3o Paulo, and how does this local presence specifically enhance its competitive advantage against other B2B sportsbook providers in Brazil's nascent regulated market?"},{"label":"Peru Homologation Impact","query":"Beyond initial homologation, what ongoing compliance obligations and technical standards must Altenar maintain in Peru, and how does this regulatory approval influence its strategy for securing new operator partnerships in the region?"}],"footnotes":""},"categories":[157,165,24777],"tags":[24600],"class_list":["post-777023911","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news","category-latam-caribbean","category-partner-news","tag-altenar","press-release"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777023911","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/176"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=777023911"}],"version-history":[{"count":1,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777023911\/revisions"}],"predecessor-version":[{"id":777023913,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777023911\/revisions\/777023913"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/777023912"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=777023911"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=777023911"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=777023911"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}