{"id":777023808,"date":"2025-03-07T09:47:33","date_gmt":"2025-03-07T12:47:33","guid":{"rendered":"https:\/\/focusgn.com\/asia-pacific\/?p=777023808"},"modified":"2026-04-22T01:03:13","modified_gmt":"2026-04-22T04:03:13","slug":"acma-warns-foxtel-for-breaching-gambling-ad-rules","status":"publish","type":"post","link":"https:\/\/focusgn.com\/asia-pacific\/acma-warns-foxtel-for-breaching-gambling-ad-rules","title":{"rendered":"ACMA warns Foxtel for breaching gambling ad rules"},"content":{"rendered":"\n<p>The regulator took issue with a virtual banner promoting a gambling operator.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Australia.- The\u00a0<strong>Australian Communications and Media Authority (ACMA)\u00a0<\/strong>has issued a warning to Foxtel cable television over a virtual banner promoting a gambling operator. It said the banner during an AFL match between Port Adelaide and Essendon in April 2024 was broadcast without an adequate responsible gambling message.<\/p>\n\n\n\n<p>Under the subscription television code of practice, gambling advertisements shown during broadcasts of live sports must be accompanied by a responsible gambling message.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"337\" src=\"https:\/\/focusgn.com\/asia-pacific\/wp-content\/uploads\/sites\/5\/2025\/03\/Spectators-watching-AFL-game.jpg\" alt=\"Spectators watching AFL game\" class=\"wp-image-777023812\" \/><figcaption class=\"wp-element-caption\">A virtual banner promoting a gambling operator was broadcast during an AFL match without an adequate responsible gambling message. Source: ACMA.<\/figcaption><\/figure>\n<\/div>\n\n\n<p>Authority member <strong>Carolyn Lidgerwood<\/strong> said: \u201cThese messages must emphasise the potential harms and risks of gambling if it is not undertaken responsibly. An 18+ logo on its own is not an adequate responsible gambling message.\u201d<\/p>\n\n\n\n<p>Foxtel says it acted quickly to add a message and would train its staff on regulatory requirements. It said it would provide a report to the regulator on steps taken to ensure gambling ads contain sufficient responsible gambling messages.<\/p>\n\n\n\n<p>In February, the\u00a0<strong>ACMA\u00a0<\/strong>issued a request for Australian internet service providers (ISPs) to<strong>\u00a0<\/strong><a href=\"https:\/\/focusgn.com\/asia-pacific\/acma-blocks-8-more-offshore-websites\" target=\"_blank\" rel=\"noreferrer noopener\">block eight more gambling websites<\/a>\u00a0for violations of the Interactive Gambling Act 2001.\u00a0The sites are\u00a0JokaRoom,\u00a0AUDPokies888,\u00a0Aura Play,\u00a0Instant Casino,\u00a0Leon,\u00a0Rich Papa,\u00a0UUSpin\u00a0and\u00a0Wild Pokies.<\/p>\n\n\n<div id=\"see-also-container\"><\/p>\n<div class=\"related-article\"><img decoding=\"async\" class=\"related-article__thumbnail\" src=\"https:\/\/focusgn.com\/asia-pacific\/wp-content\/uploads\/sites\/5\/2021\/04\/Acma-300x200.jpg\" \/><\/p>\n<p class=\"related-article__text\"><span class=\"see-also-label-strong\">See also:<\/span> <a href=\"https:\/\/focusgn.com\/asia-pacific\/acma-warns-network-ten-for-showing-gambling-ads\">ACMA warns Network Ten for showing gambling ads<\/a><\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>The regulator took issue with a virtual banner promoting a gambling operator.<\/p>\n","protected":false},"author":176,"featured_media":777028003,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"The Australian Communications and Media Authority (ACMA) has issued a warning to Foxtel for broadcasting a virtual gambling advertisement during an AFL match without an adequate responsible gambling message, violating the subscription television code of practice. Foxtel has committed to staff training and reporting on corrective actions. This follows recent ACMA actions including blocking illegal gambling websites and warning other broadcasters.","focusai_entities":"Australian Communications and Media Authority, ACMA, Foxtel, JokaRoom, AUDPokies888, Aura Play, Instant Casino, Leon, Rich Papa, UUSpin, Wild Pokies, Network Ten","focusai_location":"Australia","focusai_target_profile":"ceo_executive (0.8), regulator (1.0), compliance_legal (1.0), operator_casino (0.8), affiliate_publisher (0.7), marketing_crm (0.9), investor_analyst (0.7), supplier_vendor (0.7), journalist_researcher (0.9)","focusai_suggestions":[{"label":"Foxtel's Compliance Impact","query":"What are the potential financial and operational implications for Foxtel following this ACMA warning, particularly concerning future advertising partnerships with gambling operators?"},{"label":"Regulatory Enforcement Trends","query":"How does ACMA's recent enforcement action against Foxtel and the blocking of illegal sites signal a broader shift in Australian iGaming regulatory compliance and oversight?"}],"footnotes":""},"categories":[16336,156,158],"tags":[24459],"class_list":["post-777023808","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-australasia-news","category-regulation-news","category-slider-home","tag-australian-communications-and-media-authority"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777023808","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/176"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=777023808"}],"version-history":[{"count":5,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777023808\/revisions"}],"predecessor-version":[{"id":777023857,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777023808\/revisions\/777023857"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/777028003"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=777023808"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=777023808"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=777023808"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}