{"id":777023426,"date":"2025-02-26T09:40:37","date_gmt":"2025-02-26T12:40:37","guid":{"rendered":"https:\/\/focusgn.com\/asia-pacific\/?p=777023426"},"modified":"2026-04-22T01:25:11","modified_gmt":"2026-04-22T04:25:11","slug":"altenar-serves-up-improved-tennis-vertical","status":"publish","type":"post","link":"https:\/\/focusgn.com\/asia-pacific\/altenar-serves-up-improved-tennis-vertical","title":{"rendered":"Altenar serves up improved tennis vertical"},"content":{"rendered":"\n<p>The upgraded offering will give operators access to increased in-play opportunities and new micro markets.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Press release.-&nbsp;<a href=\"https:\/\/focusgn.com\/asia-pacific\/altenar-sportsbook-to-power-all-brands-for-immense-group\" data-type=\"link\" data-id=\"https:\/\/focusgn.com\/asia-pacific\/altenar-sportsbook-to-power-all-brands-for-immense-group\" target=\"_blank\" rel=\"noreferrer noopener\">Altenar<\/a>&nbsp;has enhanced its sportsbook offering with an upgraded tennis vertical, now featuring official&nbsp;<strong>TDI data<\/strong>&nbsp;through a strategic integration with&nbsp;<strong>Sportradar<\/strong>.<\/p>\n\n\n\n<p>The recent launch brings fast, live data from ATP and Challenger Tour events, increasing the number of in-play betting opportunities and introducing innovative micro markets. By leveraging&nbsp;<strong>Sportradar\u2019s advanced AI<\/strong>&nbsp;and deep tennis data from TDI, Altenar can now process hundreds of thousands of data points from every match, offering a significant boost in betting options for users.<\/p>\n\n\n\n<p>The introduction of&nbsp;<strong>micro markets<\/strong>&nbsp;allows users to bet on events with an immediate result, such as next serve, breakpoints or the total number of shots in a point. This new feature is expected to enhance the user experience and drive further engagement, as micro markets have already proven to be successful in soccer and major US sports.<\/p>\n\n\n\n<p>Altenar\u2019s commitment to utilising premium data from official rights holders underlines its focus on delivering a&nbsp;<a href=\"https:\/\/focusgn.com\/asia-pacific\/altenar-launches-bet-builder-boost-to-elevate-sportsbook-offering\" data-type=\"link\" data-id=\"https:\/\/focusgn.com\/asia-pacific\/altenar-launches-bet-builder-boost-to-elevate-sportsbook-offering\" target=\"_blank\" rel=\"noreferrer noopener\">superior sportsbook experience<\/a>. The improvements aim to boost retention rates for operators, ultimately leading to greater revenue.<\/p>\n\n\n\n<p><strong>Antonis Karakousis<\/strong>, director of operations at Altenar, said: \u201cThis is a pivotal opportunity to achieve our growth ambitions. By integrating cutting-edge tennis data, we are providing unique betting options and the lowest possible latency across all our operators, driving innovation in the industry.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The upgraded offering will give operators access to increased in-play opportunities and new micro markets.<\/p>\n","protected":false},"author":226,"featured_media":777023428,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":true,"is_interview":false,"is_opinion":false,"focusai_summary":"Altenar has significantly upgraded its sportsbook offering by integrating Sportradar's official TDI data for its tennis vertical. This enhancement introduces increased in-play betting opportunities and innovative micro markets, leveraging advanced AI for low-latency data processing. The initiative aims to boost operator revenue through enhanced player engagement and retention.","focusai_entities":"Altenar, Sportradar, Antonis Karakousis, ATP, Challenger Tour","focusai_location":"","focusai_target_profile":"ceo_executive (0.9), operator_casino (0.95), product_ux (0.85), tech_data (0.9), investor_analyst (0.8), supplier_vendor (0.95), journalist_researcher (0.8), affiliate_publisher (0.7), marketing_crm (0.7)","focusai_suggestions":[{"label":"Projected GGR Uplift?","query":"What is the projected uplift in GGR for operators leveraging these new tennis micro markets, based on performance in other verticals?"},{"label":"Competitive Positioning Impact?","query":"How does this integration with Sportradar's TDI data impact Altenar's competitive positioning against other B2B sportsbook platform providers?"}],"footnotes":""},"categories":[157,2234,24777],"tags":[24600],"class_list":["post-777023426","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news","category-emea","category-partner-news","tag-altenar","press-release"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777023426","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/226"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=777023426"}],"version-history":[{"count":2,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777023426\/revisions"}],"predecessor-version":[{"id":777023445,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777023426\/revisions\/777023445"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/777023428"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=777023426"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=777023426"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=777023426"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}