{"id":777023086,"date":"2025-02-19T10:00:05","date_gmt":"2025-02-19T13:00:05","guid":{"rendered":"https:\/\/focusgn.com\/asia-pacific\/?p=777023086"},"modified":"2026-04-22T01:40:34","modified_gmt":"2026-04-22T04:40:34","slug":"macau-to-offer-more-promotions-to-attract-tourists-from-hong-kong","status":"publish","type":"post","link":"https:\/\/focusgn.com\/asia-pacific\/macau-to-offer-more-promotions-to-attract-tourists-from-hong-kong","title":{"rendered":"Macau to offer more promotions to attract tourists from Hong Kong"},"content":{"rendered":"\n

Hong Kong is Macau’s second-largest market.<\/p>\n\n\n\n\n\n\n\n

Macau.- The Macau Government Tourism Office (MGTO)<\/strong> has promised new online and offline initiatives on different channels in the Hong Kong market to attract more visitors from the country after a decline in arrivals<\/strong> during the Chinese New Year (CNY) holiday. The announcement was made by MGTO director Maria Helena de Senna Fernandes<\/strong> during a spring luncheon attended by over 100 representatives of the tourism industry in Hong Kong.<\/p>\n\n\n

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About 100 industry participants attended the luncheon. Source: MGTO.<\/figcaption><\/figure>\n<\/div>\n\n\n

Fernandes<\/strong> said that Macau received close to 35 million visitors<\/a> in 2024, including over 7.10 million visitors from Hong Kong, which remained the second-largest market. She thanked Hong Kong’s travel industry for supporting Macau’s tourism development and said she hoped the MGTO could work more closely with Hong Kong’s tourism authorities and industry players to promote tourism in both destinations.<\/p>\n\n\n\n

The office said in a statement: “MGTO will\u00a0continue to roll out extensive and diverse promotions targeting the Hong Kong market this year, including initiatives on online platforms, social media as well as other online and offline measures. <\/p>\n\n\n\n

“New attractions will be explored under the needs of different market segments in Hong Kong. MGTO\u2019s market representative in Hong Kong will strengthen communication and collaboration with the travel trade, while regularly organising product presentations, themed familiarisation visits, collaborative promotions and marketing initiatives towards consumers, to secure the contribution of the Hong Kong market.”<\/p>\n\n\n\n

The MGTO invited over 20 micro-influencers<\/strong> to highlight Macau\u2019s Chinese New Year celebrations. It also worked with tourism media and newspapers to increase coverage of Macau as a travel destination. At the Hong Kong Holiday & Travel Expo 2025<\/strong>, from February 20 to 23, MGTO will host the Experience Macao Mega Sale during which it will offer travel packages.<\/p>\n\n\n\n

Some\u00a01.31 million visitors arrived in Macau\u00a0<\/strong>during the CNY holiday<\/a> from January 28 to February 4. Only 231,058 arrivals came from Hong Kong, down 8.9 per cent year-on-year. <\/p>\n\n\n

<\/p>\n
<\/p>\n

See also:<\/span> Macau airport sees rise in passengers for Chinese New Year<\/a><\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

Hong Kong is Macau’s second-largest market.<\/p>\n","protected":false},"author":176,"featured_media":26451,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"The Macau Government Tourism Office (MGTO) is launching new online and offline promotional campaigns targeting the Hong Kong market to counteract an 8.9% year-on-year decline in visitor arrivals from Hong Kong during the recent Chinese New Year holiday. These initiatives aim to bolster Macau's tourism appeal and foster closer collaboration with Hong Kong's travel industry, which is crucial for the region's gaming-centric economy. MGTO plans extensive promotions, including social media engagement, micro-influencer collaborations, and participation in travel expos.","focusai_entities":"Macau Government Tourism Office (MGTO), Maria Helena de Senna Fernandes","focusai_location":"Macau, Hong Kong","focusai_target_profile":"ceo_executive (0.9), regulator (0.75), operator_casino (0.95), marketing_crm (0.9), investor_analyst (0.95), supplier_vendor (0.7), journalist_researcher (0.9)","focusai_suggestions":[{"label":"MGTO Campaign Efficacy?","query":"What specific metrics will MGTO use to evaluate the efficacy of these new Hong Kong market initiatives, and what is the projected timeline for a measurable recovery in visitor arrivals?"},{"label":"Operator Strategy Shift?","query":"How are Macau's major integrated resort operators adjusting their marketing and operational strategies to either complement MGTO's efforts or mitigate the impact of the observed decline in Hong Kong visitor traffic?"}],"footnotes":""},"categories":[157,16338],"tags":[23906,24636],"class_list":["post-777023086","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news","category-east-asia-news","tag-macau-casinos","tag-macau-government-tourism-office"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777023086","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/176"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=777023086"}],"version-history":[{"count":4,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777023086\/revisions"}],"predecessor-version":[{"id":777023128,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777023086\/revisions\/777023128"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/26451"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=777023086"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=777023086"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=777023086"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}