{"id":777023042,"date":"2025-02-18T09:49:10","date_gmt":"2025-02-18T12:49:10","guid":{"rendered":"https:\/\/focusgn.com\/asia-pacific\/?p=777023042"},"modified":"2026-04-22T01:43:40","modified_gmt":"2026-04-22T04:43:40","slug":"macau-mice-events-generated-us684-28m-in-2024","status":"publish","type":"post","link":"https:\/\/focusgn.com\/asia-pacific\/macau-mice-events-generated-us684-28m-in-2024","title":{"rendered":"Macau MICE events generated US$684.28m in 2024"},"content":{"rendered":"\n<p>There were 1,524 MICE events last year.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Macau.- The\u00a0Macao Trade and Investment Promotion Institute (IPIM)\u00a0has reported that 1,524 Meetings, Incentives, Conferences, and Exhibitions (MICE) held in the city in 2024 contributed\u00a0non-gaming revenue of MOP5.48bn (US$684.28m). That\u2019s a decrease of 8.2 per cent in <a href=\"https:\/\/focusgn.com\/asia-pacific\/macau-mice-events-generated-us744m-in-2023\" target=\"_blank\" rel=\"noreferrer noopener\">year-on-year terms<\/a>.<\/p>\n\n\n\n<p>The number of MICE participants &amp; attendees dropped by 17.1 per cent year-on-year to 1,332,000. There were 1,423 meetings and conferences, a 32.2 per cent increase (+347). The number of conferences rose by 61.1 per cent (+11) and participants by 8.2 per cent to 185,000. However, there were 3 fewer exhibitions (61) and attendance dropped by 20.5 per cent to 1,133,000.<\/p>\n\n\n\n<p>Exhibitions attracted 7,093 exhibitors and 52,651 professional visitors, down 1.5 per cent and 12.1 per cent, respectively. Just over half of each were from outside Macau. The number of incentives doubled to 40 (+20) and participants increased by 22.5 per cent to 13,000.<\/p>\n\n\n\n<p>&#8220;Commerce &amp; Management&#8221; accounted for 640 events, 42 per cent of the total. Events on &#8220;Information Technology&#8221; (164) and &#8220;Medical &amp; Health&#8221; (154) made up 10.8 per cent and 10.1 per cent, respectively. By event type, &#8220;Association Meeting&#8221; (586), &#8220;Corporate Meeting&#8221; (584), and &#8220;Government Meeting&#8221; (224) accounted for 38.5 per cent, 38.3 per cent, and 14.7 per cent. &#8220;Exhibitions&#8221; made up 4 per cent.<\/p>\n\n\n\n<p>In the last quarter of the year, the number of MICE events grew by 22 per cent (+84) year-on-year to 465. The number of participants fell by 15.4 per cent to 325,000 owing to a fall in the number of exhibition attendees.<\/p>\n\n\n<div id=\"see-also-container\"><\/p>\n<div class=\"related-article\"><img decoding=\"async\" class=\"related-article__thumbnail\" src=\"https:\/\/focusgn.com\/asia-pacific\/wp-content\/uploads\/sites\/5\/2022\/01\/16432079401640096670Macau-aeropuerto-300x200.jpg\" \/><\/p>\n<p class=\"related-article__text\"><span class=\"see-also-label-strong\">See also:<\/span> <a href=\"https:\/\/focusgn.com\/asia-pacific\/macau-visitor-numbers-rose-by-almost-a-quarter-in-2024\">Macau visitor numbers rose by almost a quarter in 2024<\/a><\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>There were 1,524 MICE events last year.<\/p>\n","protected":false},"author":176,"featured_media":21513,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"Macau's MICE sector generated MOP5.48bn (US$684.28m) in non-gaming revenue in 2024, an 8.2% year-on-year decrease, despite a 32.2% increase in meetings and conferences. Overall MICE participants dropped by 17.1%, primarily due to a significant decline in exhibition attendance, highlighting challenges in certain MICE verticals.","focusai_entities":"Macao Trade and Investment Promotion Institute, IPIM","focusai_location":"Macau","focusai_target_profile":"ceo_executive (0.9), regulator (0.85), operator_casino (0.9), marketing_crm (0.7), investor_analyst (0.9), supplier_vendor (0.75), journalist_researcher (0.9)","focusai_suggestions":[{"label":"MICE Diversification Alignment?","query":"How does the reported MICE sector performance align with Macau's broader economic diversification goals, particularly concerning the gaming concessionaires' non-gaming investment commitments?"},{"label":"Exhibition Decline Strategy?","query":"What specific strategies are being implemented by IPIM and integrated resort operators to reverse the decline in MICE participants and exhibition attendance, given the overall non-gaming revenue decrease?"}],"footnotes":""},"categories":[157,16338],"tags":[23632,23907,23906],"class_list":["post-777023042","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news","category-east-asia-news","tag-integrated-resorts","tag-land-based-casino","tag-macau-casinos"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777023042","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/176"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=777023042"}],"version-history":[{"count":4,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777023042\/revisions"}],"predecessor-version":[{"id":777023079,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777023042\/revisions\/777023079"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/21513"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=777023042"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=777023042"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=777023042"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}