{"id":777022777,"date":"2025-02-11T10:36:10","date_gmt":"2025-02-11T13:36:10","guid":{"rendered":"https:\/\/focusgn.com\/asia-pacific\/?p=777022777"},"modified":"2026-04-22T01:56:01","modified_gmt":"2026-04-22T04:56:01","slug":"probe-announced-after-gambling-ads-broadcast-during-a-league-match","status":"publish","type":"post","link":"https:\/\/focusgn.com\/asia-pacific\/probe-announced-after-gambling-ads-broadcast-during-a-league-match","title":{"rendered":"Probe announced after gambling ads broadcast during A-league match"},"content":{"rendered":"\n<p>Paramount+ broadcast gambling ads from an offshore company.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Australia.- The Australian Communications and Media Authority (ACMA) has reportedly launched an inquiry after the streaming service <strong>Paramount+<\/strong> broadcast ads from <strong>8Xbet<\/strong>, an offshore gambling company, during a match between Wellington Phoenix and Brisbane Roar in\u00a0New Zealand. The ads, digitally placed along the sidelines, were shown in both Australia and New Zealand.<\/p>\n\n\n\n<p>The Australian Professional League said it identified a breach of advertising regulations in the first half of the match and that it was quickly rectified by technicians. However, ads reappeared in the second half due to another technical malfunction.<\/p>\n\n\n\n<p>A Paramount spokesperson told The Guardian: &#8220;Paramount+ inadvertently broadcast some inserted virtual advertisements during the Wellington Phoenix and Brisbane Roar match live from New Zealand on Thursday, February 6, due to the international feed being provided, rather than the Australian feed.<\/p>\n\n\n\n<p>&#8220;This feed is provided by a third party and Paramount+ is working urgently with the supplier now to ensure this does not happen again.&#8221;<\/p>\n\n\n\n<p><strong>See also:<\/strong> <a target=\"_blank\" href=\"https:\/\/focusgn.com\/asia-pacific\/western-australia-increases-penaties-for-breaches-of-gambling-regulations\" rel=\"noreferrer noopener\">Western Australia increases penaties for breaches of gambling regulations<\/a><\/p>\n\n\n\n<p>The Australian Greens party has released a letter sent to communications minister\u00a0<strong>Michelle Rowland<\/strong>\u00a0last week in which the party offered Labor a compromise on gambling ads. The party offered to amend its\u00a0<a href=\"https:\/\/focusgn.com\/asia-pacific\/australian-greens-blast-labor-for-voting-down-gambling-ad-ban\" target=\"_blank\" rel=\"noreferrer noopener\">Ban Gambling Ads<\/a> bill to favour a partial rather than total ban as long as action came soon.<\/p>\n\n\n\n<p>The party offered to <a target=\"_blank\" href=\"https:\/\/focusgn.com\/asia-pacific\/australian-greens-offer-compromise-on-proposed-gambling-ads-ban\" rel=\"noreferrer noopener\">support a ban on ads<\/a> before and after sports broadcasts and during children\u2019s viewing times. and a cap of two ads per television program. The measures are similar to those that government was reported to be considering.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Paramount+ broadcast gambling ads from an offshore company.<\/p>\n","protected":false},"author":176,"featured_media":12583,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"The Australian Communications and Media Authority (ACMA) has launched an inquiry into Paramount+ for inadvertently broadcasting advertisements from offshore gambling operator 8Xbet in Australia and New Zealand due to an international feed error. This incident highlights regulatory compliance challenges for streaming services and coincides with ongoing legislative discussions in Australia regarding stricter gambling advertising restrictions.","focusai_entities":"Paramount+, 8Xbet, Australian Communications and Media Authority (ACMA), Wellington Phoenix, Brisbane Roar, Australian Professional League, The Guardian, Australian Greens party, Michelle Rowland, Labor","focusai_location":"Australia, New Zealand, Western Australia","focusai_target_profile":"ceo_executive (0.9), regulator (1.0), compliance_legal (1.0), operator_casino (0.8), affiliate_publisher (0.8), tech_data (0.7), marketing_crm (0.9), investor_analyst (0.85), supplier_vendor (0.7), journalist_researcher (1.0)","focusai_suggestions":[{"label":"ACMA Enforcement Scope","query":"What specific penalties or enforcement actions could ACMA impose on Paramount+ for this breach, and what precedent might this set for other streaming services regarding B2C licensing and content delivery?"},{"label":"Ad Ban Impact","query":"How would the proposed partial ban on gambling advertisements impact the GGR and NGR of licensed operators in Australia, and what alternative marketing channels might emerge to maintain player acquisition?"}],"footnotes":""},"categories":[16336,439],"tags":[23911],"class_list":["post-777022777","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-australasia-news","category-legal-news","tag-gambling-regulation"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777022777","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/176"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=777022777"}],"version-history":[{"count":2,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777022777\/revisions"}],"predecessor-version":[{"id":777022798,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777022777\/revisions\/777022798"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/12583"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=777022777"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=777022777"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=777022777"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}