{"id":777022730,"date":"2025-02-10T08:51:39","date_gmt":"2025-02-10T11:51:39","guid":{"rendered":"https:\/\/focusgn.com\/asia-pacific\/?p=777022730"},"modified":"2026-04-22T01:58:14","modified_gmt":"2026-04-22T04:58:14","slug":"chinese-lottery-sales-rise-in-2024","status":"publish","type":"post","link":"https:\/\/focusgn.com\/asia-pacific\/chinese-lottery-sales-rise-in-2024","title":{"rendered":"Chinese lottery sales rise in 2024"},"content":{"rendered":"\n<p>Sales reached CNY623.49bn (US$86.96bn).<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>China.- The Ministry of Finance has reported that\u00a0<strong>lottery ticket sales<\/strong> reached CNY623.49bn (US$86.96bn) in 2024. That\u2019s a rise of 7.6 per cent <a href=\"https:\/\/focusgn.com\/asia-pacific\/chinese-lottery-sales-up-36-5-in-2023\" target=\"_blank\" rel=\"noreferrer noopener\">in year-on-year terms<\/a>.\u00a0<strong>Welfare Lottery sales\u00a0<\/strong>were CNY207.96bn (US$29bn), up 7 per cent year-on-year, while\u00a0<strong>sports lottery sales<\/strong>\u00a0amounted to CNY415.53bn (US$57.96bn), up 7.9 per cent.<\/p>\n\n\n\n<p>The <strong>sale of lottery numbers<\/strong> reached CNY178.871bn (US$24.95bn), up 1.2 per cent year-on-year. Sales of lottery guessing reached CNY286.810bn (US$40.00bn), up 16.4.1 per cent, and <strong>instant sales <\/strong>were CNY116.057bn (US$16.19bn), down 2.5 per cent. <strong>Keno sales<\/strong> were CNY41.747bn (US$5.82bn), up 11.6 per cent. Lottery sales increased in all provinces except Hubei. Zhejiang, Hunan, Guangdong and Anhui saw the largest increases. <\/p>\n\n\n\n<p>In December, <strong>lottery ticket sales hit CNY57.57bn (US$8.03bn)<\/strong>, up 8 per cent year-on-year and 14 per cent <a href=\"https:\/\/focusgn.com\/asia-pacific\/chinese-lottery-sales-rise-in-november-2024\" target=\"_blank\" rel=\"noreferrer noopener\">sequentially<\/a>. Welfare lottery sales totalled CNY19.130bn (US$2.67bn), up 9.5 per cent year-on-year; sports lottery sales totalled CNY38.439bn (US$5.36bn), up 7.3 per cent compared.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sales reached CNY623.49bn (US$86.96bn).<\/p>\n","protected":false},"author":176,"featured_media":13024,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"China's lottery sector reported robust performance in 2024, with total sales reaching CNY623.49bn (US$86.96bn), representing a 7.6% year-on-year increase. This growth was primarily driven by strong performances in Welfare and Sports lotteries, alongside significant surges in 'Lottery Guessing' and 'Keno' verticals, despite a slight decline in instant sales. The consistent growth, including an 8% year-on-year rise in December, underscores sustained consumer engagement within the regulated gaming market.","focusai_entities":"Ministry of Finance","focusai_location":"China, Hubei, Zhejiang, Hunan, Guangdong, Anhui","focusai_target_profile":"ceo_executive (0.9), regulator (0.9), operator_casino (0.8), investor_analyst (0.95), supplier_vendor (0.75), journalist_researcher (0.9)","focusai_suggestions":[{"label":"Impact on Public Funds?","query":"What is the specific allocation of these lottery revenues to public welfare programs and state coffers, and how does this growth impact China's fiscal planning?"},{"label":"Growth Drivers Analysis?","query":"What specific marketing initiatives, product innovations, or demographic shifts are driving the significant year-on-year growth in China's lottery verticals, particularly 'Lottery Guessing' and 'Keno'?"}],"footnotes":""},"categories":[16338,163],"tags":[3573],"class_list":["post-777022730","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-east-asia-news","category-finance-news","tag-lottery"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777022730","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/176"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=777022730"}],"version-history":[{"count":2,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777022730\/revisions"}],"predecessor-version":[{"id":777022765,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777022730\/revisions\/777022765"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/13024"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=777022730"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=777022730"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=777022730"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}