{"id":777022452,"date":"2025-01-30T08:51:13","date_gmt":"2025-01-30T11:51:13","guid":{"rendered":"https:\/\/focusgn.com\/asia-pacific\/?p=777022452"},"modified":"2026-04-22T02:17:29","modified_gmt":"2026-04-22T05:17:29","slug":"macau-aims-to-match-pre-pandemic-overseas-tourism-numbers-this-year","status":"publish","type":"post","link":"https:\/\/focusgn.com\/asia-pacific\/macau-aims-to-match-pre-pandemic-overseas-tourism-numbers-this-year","title":{"rendered":"Macau aims to match pre-pandemic overseas tourism numbers this year"},"content":{"rendered":"\n<p>Macau\u2019s tourism authority expects around 3 million overseas visitors.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Macau.-\u00a0<strong>Helena de Senna Fernandes<\/strong>, the<strong> <\/strong>director of the Macao Government Tourism Office (MGTO) has stated that the city aims to attract around 3 million overseas visitors (i.e., from outside of China) this year. The figure would match the tally recorded in 2019 before the Covid-19 pandemic.<\/p>\n\n\n\n<p>In 2024, <a href=\"https:\/\/focusgn.com\/asia-pacific\/macau-visitor-numbers-rose-by-almost-a-quarter-in-2024\" target=\"_blank\" rel=\"noreferrer noopener\">34.9 million people visited Macau<\/a>. The number of overseas visitors was 2.5 million, surpassing the initial forecast of 2 million. This year, the city aims to attract 38 million tourist visits in total, which would be close to the 39.4 million recorded in 2019.<\/p>\n\n\n\n<p>The MGTO is creating promotional campaigns for the international market, with initiatives anticipated to start after the Chinese New Year holidays. These will include discounts on ferry and bus fares, as well as cooperation with airlines that operate between Macau and Hong Kong and key travel agencies from source markets. <\/p>\n\n\n\n<p>The MGTO has already started outreach activities in Europe and has plans to kick off campaigns aimed at the Middle East in February. Macau will also take part in the world\u2019s largest travel trade show, ITB Berlin, from March 4 to 6. Roadshows in important Asian markets are also planned for later in the year.<\/p>\n\n\n\n<p><strong>See also:<\/strong> <a target=\"_blank\" href=\"https:\/\/focusgn.com\/asia-pacific\/macau-to-see-4229-new-hotel-rooms-in-coming-years\" rel=\"noreferrer noopener\">Macau to see 4,229 new hotel rooms in coming years<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Macau\u2019s tourism authority expects around 3 million overseas visitors.<\/p>\n","protected":false},"author":176,"featured_media":25147,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"Macau's tourism authority, MGTO, projects attracting 3 million overseas visitors in 2024, matching 2019 levels, and a total of 38 million tourist visits. This strategy involves international promotional campaigns, including discounts and airline partnerships, targeting Europe, the Middle East, and Asia to diversify its visitor base.","focusai_entities":"Helena de Senna Fernandes, Macao Government Tourism Office, MGTO, ITB Berlin","focusai_location":"Macau, China, Hong Kong, Europe, Middle East, Asia, Berlin","focusai_target_profile":"ceo_executive (0.9), regulator (0.7), operator_casino (1.0), marketing_crm (0.7), investor_analyst (1.0), supplier_vendor (0.7), journalist_researcher (0.9)","focusai_suggestions":[{"label":"Impact on GGR diversification?","query":"How will the projected increase in overseas visitors, particularly from new source markets, impact the diversification of Macau's Gross Gaming Revenue (GGR) beyond traditional mainland Chinese segments?"},{"label":"Operator marketing alignment?","query":"What specific strategies are Macau's integrated resort operators implementing to align their marketing and player acquisition efforts with MGTO's international promotional campaigns?"}],"footnotes":""},"categories":[157,16338],"tags":[23906],"class_list":["post-777022452","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news","category-east-asia-news","tag-macau-casinos"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777022452","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/176"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=777022452"}],"version-history":[{"count":2,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777022452\/revisions"}],"predecessor-version":[{"id":777022481,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777022452\/revisions\/777022481"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/25147"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=777022452"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=777022452"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=777022452"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}