{"id":777022341,"date":"2025-01-24T09:40:38","date_gmt":"2025-01-24T12:40:38","guid":{"rendered":"https:\/\/focusgn.com\/asia-pacific\/?p=777022341"},"modified":"2026-04-22T02:27:34","modified_gmt":"2026-04-22T05:27:34","slug":"altenar-appoints-matthew-ferrara-as-sales-manager","status":"publish","type":"post","link":"https:\/\/focusgn.com\/asia-pacific\/altenar-appoints-matthew-ferrara-as-sales-manager","title":{"rendered":"Altenar appoints Matthew Ferrara as sales manager"},"content":{"rendered":"\n

Ferrara will focus primarily on North America as the sportsbook provider looks to expand its operation across the region\u2019s regulated markets.<\/p>\n\n\n\n\n\n\n\n

Press release.- Altenar<\/a>\u00a0has appointed\u00a0Matthew Ferrara as sales manager<\/strong>\u00a0to drive North American igaming market growth.<\/p>\n\n\n\n

Ferrara spent two years working in Croatia as a live trader on US sports for Superbet before returning to the United States to join micro-betting provider Kero Sports as a business development manager, specialising in outbound sales and strategic partnerships.<\/p>\n\n\n\n

Now based in Miami, he strengthens Altenar\u2019s sales team and will focus primarily on North America<\/strong> as the sportsbook provider looks to expand its operation across the region\u2019s regulated markets. This strategic hire represents a major investment from the provider, after Sam Hill\u2019s appointment to the sales director role last year.<\/p>\n\n\n\n

Charlie Williams<\/strong>, commercial director at Altenar, said: \u201cWe are delighted to have brought Matthew on board to strengthen our sales operation in North America amongst other markets. He has a strong understanding of the needs of operators and he will be a valuable asset as we look to bring more clients from North America on board.\u201d<\/p>\n\n\n\n

See also: <\/strong>Sam Hill, Altenar: \u201cWe have the products and solutions to help operators of all different sizes\u201d<\/a><\/p>\n\n\n\n

Matthew Ferrara<\/strong>, sales manager at Altenar, added: \u201cMy previous roles have given me a good understanding of sports betting operators\u2019 pain points and what they are looking for in a sportsbook solution. Altenar\u2019s product has huge appeal and I\u2019m excited to meet potential new clients to highlight what we can do.\u201d<\/p>\n\n\n\n

Ferrara will be part of the Altenar team heading to NEXT Summit New York 2025 on March 12-13 showcasing how its range of innovative products and services can help brands grow in competitive North American markets.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ferrara will focus primarily on North America as the sportsbook provider looks to expand its operation across the region\u2019s regulated markets.<\/p>\n","protected":false},"author":218,"featured_media":777022344,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":true,"is_interview":false,"is_opinion":false,"focusai_summary":"Altenar, a B2B sportsbook provider, has appointed Matthew Ferrara as Sales Manager to spearhead its expansion efforts across regulated North American iGaming markets. This strategic hire, following Sam Hill's earlier appointment as Sales Director, underscores Altenar's significant investment in strengthening its B2B sales operation and market penetration in the region. Ferrara will leverage his prior experience with US sports betting operators to drive client acquisition and showcase Altenar's sportsbook solutions.","focusai_entities":"Altenar, Matthew Ferrara, Superbet, Kero Sports, Sam Hill, Charlie Williams, NEXT Summit New York 2025","focusai_location":"North America, Croatia, United States, Miami, New York","focusai_target_profile":"ceo_executive (0.9), operator_casino (0.8), investor_analyst (0.9), supplier_vendor (0.85), journalist_researcher (0.9)","focusai_suggestions":[{"label":"Altenar's North America Strategy","query":"What specific market share growth targets has Altenar set for its North American B2B sportsbook vertical, and how will Ferrara's appointment accelerate client acquisition beyond current projections?"},{"label":"Competitive Landscape Impact","query":"How will Altenar's enhanced sales presence in North America impact the competitive dynamics among existing B2B sportsbook solution providers, particularly regarding pricing models and feature differentiation?"}],"footnotes":""},"categories":[157,162,24777],"tags":[24600],"class_list":["post-777022341","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news","category-north-america","category-partner-news","tag-altenar","press-release"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777022341","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/218"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=777022341"}],"version-history":[{"count":3,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777022341\/revisions"}],"predecessor-version":[{"id":777022346,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777022341\/revisions\/777022346"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/777022344"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=777022341"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=777022341"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=777022341"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}