{"id":777021741,"date":"2025-01-06T10:58:43","date_gmt":"2025-01-06T13:58:43","guid":{"rendered":"https:\/\/focusgn.com\/asia-pacific\/?p=777021741"},"modified":"2026-04-22T03:02:55","modified_gmt":"2026-04-22T06:02:55","slug":"the-philippines-fails-to-achieve-2024-tourist-target-despite-growth-in-arrivals","status":"publish","type":"post","link":"https:\/\/focusgn.com\/asia-pacific\/the-philippines-fails-to-achieve-2024-tourist-target-despite-growth-in-arrivals","title":{"rendered":"The Philippines fails to achieve 2024 tourist target despite growth in arrivals"},"content":{"rendered":"\n

The Philippines welcomed just over 5.4 million international visitors in 2024.<\/p>\n\n\n\n\n\n\n\n

The Philippines.- The Department of Tourism (DOT) <\/strong>has reported that the Philippines received 5.44 million tourist arrivals in 2024. That\u2019s an increase of 8.7 per cent when compared to last year. Some 91.4 per cent of arrivals were foreign tourists, including Filipinos residing overseas. The government aimed to attract 7.7 million foreign visitors in full-2024<\/a>, after exceeding its 2023 arrivals forecast<\/a>.<\/p>\n\n\n\n

South Korea remained the biggest source market, accounting for 26.4 per cent of arrivals (1.57m). The figure was up 8.2 per cent when compared to last year. The United States was the second-biggest source market with 947,891 arrivals (15.9 per cent). The figure was up 4.9 per cent.<\/p>\n\n\n\n

There were 388,316 arrivals from Japan (6.5 per cent), up 27.1 per cent in year-on-year terms, while China remained in fourth<\/strong> with 312,222 visitors, representing nearly 5.3 per cent of all arrivals. The figure rose by 18.3 per cent in year-on-year terms.<\/p>\n\n\n\n

Philippines tourism to recover to pre-pandemic levels in 2025, analysts say<\/h2>\n\n\n\n

Last December, analysts at Maybank Securities<\/strong> forecast that tourism in the Philippines could fully recover <\/strong>to 2019 pre-pandemic levels in 2025. Analyst Ronalyn Joyce Lalimo<\/strong> said ongoing infrastructure improvements, including airport upgrades, could also help boost tourism from markets like South Korea, the United States, Japan, and Australia, which have strong historical and cultural connections with the Philippines.<\/p>\n\n\n\n

Maybank highlighted e-visa services for Chinese<\/a> and Indian visitors. Meanwhile, 43 projects underway under the Build Better More programme include five airport upgrades, including Ninoy Aquino International Airport (NAIA) and the New Manila International Airport. These will enhance capacity, with the new NAIA expected to handle 62 million passengers annually, up from 35 million.<\/p>\n\n\n\n

Meanwhile, a new value-added tax (VAT) refund programme for foreign visitors, allowing refunds on purchases over PHP3,000 at approved stores, is likely to increase tourism spending.<\/p>\n","protected":false},"excerpt":{"rendered":"

The Philippines welcomed just over 5.4 million international visitors in 2024.<\/p>\n","protected":false},"author":176,"featured_media":17179,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"The Philippines reported 5.44 million international tourist arrivals in 2024, an 8.7% increase year-on-year, with South Korea, the US, Japan, and China as primary source markets. Analysts project a full tourism recovery to pre-pandemic levels by 2025, driven by ongoing infrastructure upgrades, e-visa initiatives, and a new VAT refund program. This growth is poised to significantly impact integrated resort GGR and broader capital market investment in the region.","focusai_entities":"Department of Tourism (DOT), Maybank Securities, Ronalyn Joyce Lalimo, Ninoy Aquino International Airport (NAIA), New Manila International Airport","focusai_location":"Philippines, South Korea, United States, Japan, China, Australia, India, Manila","focusai_target_profile":"ceo_executive (0.9), regulator (0.75), operator_casino (0.9), investor_analyst (0.9), supplier_vendor (0.7), journalist_researcher (0.85)","focusai_suggestions":[{"label":"GGR Impact Analysis","query":"What is the projected incremental Gross Gaming Revenue (GGR) for Philippine integrated resorts, specifically Entertainment City operators, attributable to the forecasted 2025 tourism recovery and infrastructure enhancements?"},{"label":"Capital Allocation Strategy","query":"How might the improved tourism outlook and infrastructure development influence capital allocation strategies and potential M&A activity among major gaming and hospitality conglomerates targeting the Philippine market?"}],"footnotes":""},"categories":[157,16333],"tags":[23632,23907],"class_list":["post-777021741","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news","category-south-east-asia-news","tag-integrated-resorts","tag-land-based-casino"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777021741","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/176"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=777021741"}],"version-history":[{"count":2,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777021741\/revisions"}],"predecessor-version":[{"id":777021754,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777021741\/revisions\/777021754"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/17179"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=777021741"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=777021741"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=777021741"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}