{"id":777021421,"date":"2024-12-11T08:53:07","date_gmt":"2024-12-11T11:53:07","guid":{"rendered":"https:\/\/focusgn.com\/asia-pacific\/?p=777021421"},"modified":"2026-04-22T03:22:23","modified_gmt":"2026-04-22T06:22:23","slug":"sportsbet-urged-to-remove-gambling-ads-from-snapchat-in-australia","status":"publish","type":"post","link":"https:\/\/focusgn.com\/asia-pacific\/sportsbet-urged-to-remove-gambling-ads-from-snapchat-in-australia","title":{"rendered":"Sportsbet urged to remove gambling ads from Snapchat in Australia"},"content":{"rendered":"\n

Politicians claim Sportsbet promotional filters are available to children.<\/p>\n\n\n\n\n\n\n\n

Australia.- A group of federal politicians has called on Sportsbet<\/strong> to immediately stop its ads on Snapchat to prevent children from seeing them. The operator provides filters for the social media app such as branded microphones that include its logo, turning user-generated content into advertising. Critics note that Snapchat estimates that 80 per cent of 13- to 24-year-olds in Australia use its platform.<\/p>\n\n\n\n

Under-18 users cannot access the filters<\/strong> but can see them in other users\u2019 stories. The Sportsbet webpage is not available for under 18s.<\/p>\n\n\n\n

Greens senator Sarah Hanson-Young <\/strong>and independent MP Kate Chaney<\/strong>, have argued that the filters normalise gambling and could lead to gambling-harm-related issues.<\/p>\n\n\n\n

Chaney mentioned a case that made headlines last week when a father reported that a Sportsbet ad appeared on Spotify while his daughter was listening to a Disney song. She said: “If Sportsbet can withdraw ads from Spotify after complaints about playing ads between Bluey songs, there\u2019s absolutely no justification for maintaining ads on Snapchat \u2013 they need to go.”<\/p>\n\n\n\n

A spokesperson for Sportsbet stated the company regularly reviews advertising methods and that efforts are made to restrict access to its platform for anyone under 18.<\/p>\n\n\n\n

There have been calls for a total ban<\/a> on gambling ads in Australia. The Greens put forward a bill in October after it was reported that the government favoured\u00a0a limited ban. The Greens plan to reintroduce the bill when parliament resumes in February. <\/p>\n","protected":false},"excerpt":{"rendered":"

Politicians claim Sportsbet promotional filters are available to children.<\/p>\n","protected":false},"author":176,"featured_media":777019844,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"Federal politicians in Australia are challenging Sportsbet's use of promotional filters on Snapchat, citing concerns that these B2C marketing tools normalize gambling for minors despite age restrictions. This incident, following a similar complaint regarding Spotify ads, intensifies calls for stricter regulatory compliance and a potential total ban on gambling advertising within the Australian market.","focusai_entities":"Sportsbet, Snapchat, Spotify, Sarah Hanson-Young, Kate Chaney, Greens","focusai_location":"Australia","focusai_target_profile":"ceo_executive (0.9), regulator (1.0), compliance_legal (1.0), operator_casino (0.9), affiliate_publisher (0.7), marketing_crm (1.0), investor_analyst (0.8), supplier_vendor (0.7), journalist_researcher (1.0)","focusai_suggestions":[{"label":"Regulatory Impact on Marketing","query":"What specific legislative amendments or new regulatory compliance frameworks are anticipated in Australia regarding B2C iGaming advertising, particularly concerning social media platforms and minor exposure?"},{"label":"Operator Risk Assessment","query":"How are iGaming operators in Australia re-evaluating their B2C marketing channel mix and content governance frameworks to mitigate brand reputation risk and ensure adherence to evolving responsible advertising standards?"}],"footnotes":""},"categories":[16336,157,24566],"tags":[229],"class_list":["post-777021421","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-australasia-news","category-business-news","category-uncategorized","tag-gambling"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777021421","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/176"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=777021421"}],"version-history":[{"count":4,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777021421\/revisions"}],"predecessor-version":[{"id":777021445,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777021421\/revisions\/777021445"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/777019844"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=777021421"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=777021421"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=777021421"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}