{"id":777021364,"date":"2024-12-09T08:47:15","date_gmt":"2024-12-09T11:47:15","guid":{"rendered":"https:\/\/focusgn.com\/asia-pacific\/?p=777021364"},"modified":"2026-04-22T03:28:25","modified_gmt":"2026-04-22T06:28:25","slug":"sands-china-signs-multiyear-deal-with-the-nba","status":"publish","type":"post","link":"https:\/\/focusgn.com\/asia-pacific\/sands-china-signs-multiyear-deal-with-the-nba","title":{"rendered":"Sands China signs multiyear deal with the NBA"},"content":{"rendered":"\n<p>The deal will include two preseason games on October 10 and October 12, 2025.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Macau.-<strong> <\/strong>Sands China<strong> <\/strong>has signed a multiyear deal\u00a0with t<strong>he National Basketball Association (NBA)<\/strong> to bring the NBA China Games to Macau in 2025. The partnership will start with two preseason games between <strong>the Brooklyn Nets and the Phoenix Suns<\/strong> to be held at <a href=\"https:\/\/focusgn.com\/asia-pacific\/sands-china-unveils-venetian-arena\" target=\"_blank\" rel=\"noreferrer noopener\">The Venetian Arena<\/a> on October 10, and October 12, 2025.<\/p>\n\n\n\n<p>Throughout the year, the NBA and the casino operator will host fan activities, community outreach and lifestyle events. There will be <strong>an NBA Fan Day <\/strong>in the week of the games, featuring celebrity performances and chances for fans to watch teams, celebrities and influencers in on-court activities and skill competitions. Before the games, <strong>an NBA Flagship Store will open at The Londoner Macao<\/strong>, offering NBA merchandise from brands like Nike, Mitchell &amp; Ness, New Era, Wilson and NBA Kids.<\/p>\n\n\n\n<p>The NBA China Games 2025 will be available in over 200 countries and territories through television, digital media, and social media. <\/p>\n\n\n\n<p>The announcement was made at The Londoner Arena. NBA deputy commissioner and chief operating officer\u00a0Mark Tatum, Las Vegas Sands (LVS) president and chief operating officer and Dallas Mavericks governor\u00a0Patrick Dumont, and Sands China Ltd. (SCL) president and chief executive officer\u00a0Grant Chum were present, joined by Brooklyn Sports &amp; Entertainment (BSE) global executive vice president of Global Partnerships Catherine Carlson,\u00a0Phoenix Suns executive vice president &amp; chief revenue officer\u00a0Dan Costello and NBA legends Ray Allen,\u00a0DeMarcus Cousins,\u00a0Stephon Marbury,\u00a0Tracy McGrady,\u00a0Cuttino Mobley\u00a0and\u00a0Tony Parker.<\/p>\n\n\n\n<p>Tatum said: &#8220;Bringing preseason games to Macau will showcase the excitement of the NBA to fans in one of the world&#8217;s emerging hubs for sports.\u00a0The Nets and the Suns feature an exciting mix of established and rising stars, and we look forward to engaging fans, aspiring players and the local community in\u00a0Macao\u00a0through these games and a variety of interactive events, youth development programs and social impact initiatives.&#8221;<\/p>\n\n\n\n<p>Dumont added: &#8220;NBA basketball is a global sport that attracts people of different ages, backgrounds and cultures. It creates exciting experiences that connect people while playing a positive role in communities. Sands is honoured to bring The NBA China Games to Macao so that the most elite level of basketball can be experienced directly by the fans who are so passionate about it.\u00a0 We look forward to welcoming the NBA to Macau next October.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The deal will include two preseason games on October 10 and October 12, 2025.<\/p>\n","protected":false},"author":176,"featured_media":26755,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"Sands China has executed a multiyear agreement with the National Basketball Association (NBA) to host the NBA China Games in Macau in 2025, featuring two preseason games at The Venetian Arena. This strategic alliance extends to comprehensive fan engagement initiatives, community outreach, and the establishment of an NBA Flagship Store, underscoring Sands China's commitment to leveraging global sports entertainment to enhance non-gaming offerings and drive visitation to its integrated resorts.","focusai_entities":"Sands China, National Basketball Association (NBA), Brooklyn Nets, Phoenix Suns, The Venetian Arena, The Londoner Macao, Nike, Mitchell & Ness, New Era, Wilson, NBA Kids, Mark Tatum, Las Vegas Sands (LVS), Patrick Dumont, Sands China Ltd. (SCL), Grant Chum, Brooklyn Sports & Entertainment (BSE), Catherine Carlson, Phoenix Suns, Dan Costello, Ray Allen, DeMarcus Cousins, Stephon Marbury, Tracy McGrady, Cuttino Mobley, Tony Parker","focusai_location":"Macau, China","focusai_target_profile":"ceo_executive (0.9), operator_casino (0.9), marketing_crm (0.8), investor_analyst (0.9), journalist_researcher (0.8)","focusai_suggestions":[{"label":"NBA Deal ROI","query":"What are the projected financial metrics, including non-gaming revenue uplift and incremental visitation, that Sands China anticipates from this multiyear NBA partnership, and how does this align with their capital expenditure strategy for integrated resort enhancement?"},{"label":"Macau Diversification Impact","query":"How does this high-profile NBA collaboration contribute to Macau's broader economic diversification objectives, and what are the long-term implications for attracting international entertainment IP to the region's integrated resort ecosystem?"}],"footnotes":""},"categories":[16338,155],"tags":[23906,21680,233],"class_list":["post-777021364","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-east-asia-news","category-sports-betting-news","tag-macau-casinos","tag-sands-china","tag-sports-betting"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777021364","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/176"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=777021364"}],"version-history":[{"count":3,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777021364\/revisions"}],"predecessor-version":[{"id":777021368,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777021364\/revisions\/777021368"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/26755"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=777021364"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=777021364"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=777021364"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}