{"id":777020599,"date":"2024-11-11T09:53:40","date_gmt":"2024-11-11T12:53:40","guid":{"rendered":"https:\/\/focusgn.com\/asia-pacific\/?p=777020599"},"modified":"2026-04-22T04:20:52","modified_gmt":"2026-04-22T07:20:52","slug":"macau-visitor-arrivals-reach-90-of-2024-target","status":"publish","type":"post","link":"https:\/\/focusgn.com\/asia-pacific\/macau-visitor-arrivals-reach-90-of-2024-target","title":{"rendered":"Macau visitor arrivals reach 90% of 2024 target"},"content":{"rendered":"\n

The number of visitors to Macau this year has exceeded 30 million.<\/p>\n\n\n\n\n\n\n\n

Macau.- Macau\u2019s Public Security Police have reported that the number of visitors to the city this year has surpassed 30 million<\/strong>, already exceeding last year’s total of 28.25 million<\/a>. That’s a rise of 27 per cent when compared to last year and represents 87 per cent of 2019 levels (39.4 million). The average daily arrivals stands at 95,000. <\/p>\n\n\n\n

Mainland Chinese tourists\u00a0have accounted for 70 per cent of all arrivals so far this year. The figure was up 33 per cent in year-on-year terms. Hong Kong was the second-biggest source market\u00a0accounting for 21 per cent of arrivals. The figure was up 0.5 per cent. Taiwanese visitors accounted for 2 per cent and other international travellers 7 per cent, with numbers rising by 83 per cent.<\/p>\n\n\n\n

Some 39 per cent of visitors arrived via the Gongbei checkpoint, 25 per cent through the Hong Kong-Zhuhai-Macao Bridge, 12 per cent through Hengqin and 9 per cent via the airport.<\/p>\n\n\n\n

Earlier this year, Maria Helena de Senna Fernandes<\/strong>, the director of Macau\u2019s Government Tourism Office (MGTO), said she was confident Macau will reach 34 million visits this year, with an international visitor target of 2 million<\/a>. In the first nine months of the year, international travellers totalled 1,677,550<\/strong>.<\/p>\n\n\n\n

See also:<\/strong> Hotel occupancy rate reaches 85.4% in first nine months of the year<\/a><\/p>\n\n\n\n

TV show to promote Macau and Greater Bay Area<\/h2>\n\n\n\n

The MGTO<\/strong>, the Department of Culture and Tourism of Guangdong Province and the Hong Kong Tourism Board (HKTB) will release a TV show titled Hashtag Travelog<\/strong> to promote the Greater Bay Area in the Southeast Asia market.<\/p>\n\n\n\n

Of four episodes, the first two will feature Macau and the others Guangdong and Hong Kong. The first episode will air on December 9. The show will see the Korean boy group CIX travel to Macau and Hong Kong. Malaysian artists Danny Koo and Jordan Sen participated in the filming in Guangzhou and Jiangmen, Guangdong.<\/p>\n\n\n\n

The show will air on TV channels in Singapore, Malaysia, Indonesia, the Philippines, Myanmar, Maldives, Hong Kong, and Taiwan via tvN Asia. It will also be shown on the TrueID channel in Thailand and the Viu OTT platform.<\/p>\n\n\n\n

According to the MGTO, the show will \u201cbuild the Greater Bay Area\u2019s reputation as a fascinating destination. Celebrities were interviewed for their filming experiences in the Greater Bay Area, to create a broader promotional impact of the travelogue.\u201d<\/p>\n\n\n\n

It added: \u201cThe tourism offices of Guangdong, Hong Kong and Macau keep progressing with collaborative marketing, joining hands to host joint booths at major international travel fairs in the three destinations, organize promotional events and destination presentations, produce TV programs and arrange for familiarization groups to visit the Greater Bay Area, all towards wider expansion of international visitor markets.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

The number of visitors to Macau this year has exceeded 30 million.<\/p>\n","protected":false},"author":176,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"Macau has surpassed 30 million visitors this year, a 27% increase year-on-year, reaching 87% of 2019 levels, with Mainland Chinese tourists accounting for 70% of arrivals. Concurrently, the Macau Government Tourism Office (MGTO), in collaboration with Guangdong and Hong Kong tourism boards, is launching a multi-episode TV show, \"Hashtag Travelog,\" to promote the Greater Bay Area to Southeast Asian and other international markets. This strategic initiative aims to further boost international visitor numbers and enhance the region's appeal as a premier destination.","focusai_entities":"Macau\u2019s Public Security Police, Maria Helena de Senna Fernandes, Macau\u2019s Government Tourism Office (MGTO), Department of Culture and Tourism of Guangdong Province, Hong Kong Tourism Board (HKTB), CIX, Danny Koo, Jordan Sen, tvN Asia, TrueID, Viu OTT","focusai_location":"Macau, Hong Kong, China, Taiwan, Singapore, Malaysia, Indonesia, Philippines, Myanmar, Maldives, Thailand, Guangdong, Guangzhou, Jiangmen","focusai_target_profile":"ceo_executive (0.9), regulator (0.7), operator_casino (0.95), marketing_crm (0.9), investor_analyst (0.95), supplier_vendor (0.75), journalist_researcher (0.9)","focusai_suggestions":[{"label":"GGR Impact Analysis","query":"How do these visitor numbers translate into GGR for Macau's concessionaires, particularly concerning the shift in source markets and average spend per visitor across gaming verticals?"},{"label":"Tourism Campaign ROI","query":"What specific ROI metrics are anticipated from the 'Hashtag Travelog' campaign, and how will its success be measured in terms of international visitor conversion to Macau's integrated resorts and overall NGR contribution?"}],"footnotes":""},"categories":[157,16338],"tags":[23906],"class_list":["post-777020599","post","type-post","status-publish","format-standard","hentry","category-business-news","category-east-asia-news","tag-macau-casinos"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777020599","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/176"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=777020599"}],"version-history":[{"count":3,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777020599\/revisions"}],"predecessor-version":[{"id":777020641,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777020599\/revisions\/777020641"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=777020599"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=777020599"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=777020599"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}